If You Are a Top-Tier Employment Lawyer, You Need
Top Tier SEO For Employment Lawyers
Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Why SEO Matters for Employment Lawyers
Employment law is an inherently competitive field, with potential clients often searching for local and trusted legal services online.
Every month, approximately 350,000 people search for an employment lawyer across the US on Google:
SEO for employment lawyers ensures your firm is visible at the top of search engine results pages (SERPs) for these individuals seeking legal advice.
Without a strong SEO strategy, your employment law firm risks losing these potential clients to competitors who rank higher in online searches.
This can lead to missed opportunities, limited client engagement, and difficulty sustaining a strong foothold in your local community.
With our law firm SEO services, these challenges can be addressed effectively.
SEO Services We Offer for Employment Law Firms
Keyword Research and Optimization
Comprehensive keyword research lays the groundwork for a successful SEO plan. We use a range of keyword research tools to pinpoint the most important and high-traffic keywords for your employment law firm, such as “wrongful termination attorney,” “employment lawyer,” and “labor law services,” along with niche-specific “long-tail” keywords that draw in focused, high-value visitors. These terms are carefully woven into your site’s headings, meta tags, and content to improve search engine rankings and increase organic traffic.
On-page SEO involves refining each page on your employment law website to make it more relevant and search-engine friendly. We develop captivating meta titles and ensure headings and page content are perfectly aligned with your primary keywords. Additionally, we fine-tune your site’s layout, strengthen internal linking, and produce service pages designed to engage both search engines and potential clients.
On-Page Optimization
Technical SEO
Technical SEO focuses on the structural elements of your site that affect its overall functionality and indexing. We address issues like slow loading speeds, mobile compatibility, and crawl errors that can prevent search engines from properly indexing your pages. By resolving these technical challenges, we ensure your website runs smoothly and adheres to the latest search engine standards, leading to improved rankings and a better user experience.
Content forms the backbone of a robust SEO strategy. We produce high-quality, compelling, and informative content focused on employment law topics, such as wrongful termination, workplace discrimination, and harassment. Each piece is crafted with strategic keywords and tailored to address the key concerns of your prospective clients, helping to establish your firm as an authoritative figure in the legal field.
Content Creation
Local SEO
Local SEO ensures your employment law firm connects with clients in your area. We tailor your online presence to perform well in local search results by targeting keywords like “employment lawyer near me” or “labor attorney in [city].”
Moreover, we leverage tools like Google Business Profile to present accurate contact information, detailed service descriptions, and client reviews, making your firm a trusted option for individuals seeking legal assistance.
Your Google Business Profile is a powerful tool for attracting local clients. We optimize your profile by ensuring all information is complete, accurate, and up-to-date, including your address, phone number, and business hours. We also add high-quality images and encourage satisfied clients to leave reviews, helping your firm stand out in local search results.
Google Business Profile Optimization
Link Building
Link building involves acquiring valuable backlinks from reputable and locally-relevant sites. These references signal to search engines that your site is trustworthy and well-regarded. Our efforts focus on securing links from respected legal directories, local businesses, and niche blogs, solidifying your site’s authority and improving its position in search results.
Positive online reviews are crucial for building trust and growing your client base. We help manage your online reputation by encouraging satisfied clients to leave reviews on platforms like Google and Yelp. Additionally, we assist in responding to feedback to demonstrate your firm’s commitment to client satisfaction. A robust collection of positive reviews not only adds credibility but also helps attract more clients through local search results.
Online Reviews Management
Conversion Rate Optimization
SEO isn’t just about driving traffic—it’s about turning visitors into paying clients.
Unfortunately, this is what most SEO agencies forget.
We optimize each page of your website to maximize conversions, effectively increasing the number of people reaching out for your services without needing to bring in additional traffic.
These are potential clients already visiting your site; our job is to present the right message at the right time to motivate them to contact you and enlist your services.
Ongoing transparency and refinement are central to our SEO process. We deliver in-depth reports on your site’s performance, covering metrics like keyword positions, organic search traffic, and lead conversions. This data enables us to continuously optimize our strategies, ensuring your efforts remain impactful in the dynamic world of digital marketing.
SEO Reporting and Analytics
Additional Services We Offer
Employment Law Firm Websites
A professional and user-friendly website is essential for any law firm, whether you are doing SEO, paid ads, or just want to look professional. Our web design services create sites that are not only visually appealing but also optimized for SEO and conversions, helping your firm grow.
Beyond search engine optimization, we offer PPC for employment lawyers to complement your SEO efforts, targeting potential clients actively searching for employment law services. Google Ads work extremely well for immigration law firms when done right, and we often run PPC campaigns alongside SEO, especially in the beginning, as they are quick to generate results and bring in new clients.
Google Ads and PPC
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About SEO for Employment Attorneys
What is SEO for employment lawyers?
SEO for employment lawyers focuses on strategically improving an employment law firm’s online presence. This process involves optimizing the firm’s ranking on search engine results for relevant queries. By implementing effective SEO, the firm can attract prospective clients actively searching for legal assistance, ultimately driving traffic and inquiries that support the practice’s growth.