If You Are a Top-Tier Business Attoerney, You Need
Top Tier SEO For Business Attorneys
Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Why SEO Matters for Business Attorneys
Business law is an inherently competitive field, with potential clients often searching for local and trusted legal services.
Every month, approximately 135,000 people search for a business attorney across the US on Google:
Effective SEO for business law practices ensures your firm is seen at the top of search engine results pages (SERPs) when these people type in their search.
Business law firms that fail to invest in good SEO often struggle with ranking poorly on search engine results pages for relevant keywords, which reduces their potential to be found by new clients who need their legal services.
Without a strong SEO strategy, your business law firm risks losing potential clients to competitors who rank higher in online searches.
This can lead to missed opportunities, less revenue, and difficulty sustaining a strong foothold in your local market.
With our business lawyer SEO services, we ensure that when potential clients search for a business lawyer, your firm is who they find.
Our law firm SEO services ensure your business law firm appears in front of the right people, persuades them to work with your firm specifically, and secures a competitive edge in the industry.
Business Attorney SEO Services We Offer
Keyword Research and Optimization
Conducting thorough keyword research is a critical first step in any effective law firm SEO strategy. We focus on identifying the most relevant and high-traffic keywords for your business law firm, such as “business lawyer,” “business attorney,” and “corporate lawyer,” as well as “long-tail” keywords that bring in quality leads with less competition. These keywords are incorporated into your law firm’s website using headings, meta titles, and content, allowing your site to perform better in search results and connect with the right audience.
On-page SEO involves optimizing individual pages on your site to ensure they align with search engine requirements and user search intent. We optimize meta titles, content, headings, internal links, and more around targeted keywords. Additionally, we organize your website’s layout and develop focused service pages to improve keyword relevance for users and search engines alike.
On-Page
Technical SEO
Technical SEO addresses the backend elements of your website that impact its performance and search engine rankings. Our services include optimizing page load speed, ensuring mobile responsiveness, and resolving crawl errors that may limit search engine indexing. These adjustments create a user-friendly experience while aligning your website with search engine standards.
Producing high-quality, relevant content is essential for successful SEO. We develop informative and engaging material on business law topics like contracts, partnerships, corporate law, and dispute resolution. We ensure this content is optimized with strategic keywords, helping your firm become a trusted resource for potential clients while improving rankings.
Content Creation
Local SEO
Local SEO focuses on ensuring your business law firm is easily found by clients in your area. We implement strategies using location-specific keywords, such as “business lawyer near me” or “business attorney in [city].”
Additionally, we manage tools like Google Business Profile to ensure accurate contact details, services, and client reviews are easily accessible, making it simpler for prospective clients to choose your firm.
Keeping your Google Business Profile up to date is an essential part of SEO for lawyers to attract local clients. We verify and refine key details, including your address, hours, and phone number, while incorporating high-quality images and encouraging client reviews to improve your firm’s presence in local search results.
Google Business Profile Optimization
Link Building
Acquiring high-quality backlinks is a key aspect of SEO success. We connect your site with authoritative sources, such as legal directories, industry blogs, and relevant local businesses, to build your site’s credibility. These links signal to Google that your website is reliable and professional, strengthening its online reputation.
Managing online reviews effectively can help your firm build trust and attract new clients. We encourage satisfied clients to leave reviews on platforms like Google and assist in responding to feedback. A strong collection of positive reviews improves your firm’s standing in search results and highlights your commitment to client satisfaction.
Online Reviews Management
Conversion Rate Optimization
SEO is not just about traffic – it’s about converting them into paying clients.
Unfortunately, this is the part that most SEO agencies forget.
We focus on designing webpages to sell your services to potential clients, encouraging them to take action, such as reaching out or booking a consultation. By improving how visitors engage with your site, we maximize the ROI of existing traffic.
Transparency and ongoing analysis are central to our approach. We provide detailed performance reports showing metrics like organic traffic, keyword rankings, and conversion rates. Using these insights, we adjust strategies to ensure your SEO efforts continue to deliver measurable improvements, keeping your firm ahead in a competitive online market.
SEO Reporting and Analytics
Additional Services We Offer
Business Law Firm Websites
A professional and user-friendly website is essential for any law firm, whether you are doing SEO, paid ads, or just want to look professional. Our web design services create sites that are not only visually appealing but also optimized for SEO and conversions, helping your firm grow.
Beyond search engine optimization, we manage business lawyer PPC campaigns to complement your SEO efforts, targeting potential clients actively searching for business legal services. Google Ads work extremely well for business law firms when done right, and we often run PPC campaigns alongside SEO, especially in the beginning, as they are quick to generate results and bring in new clients.
Google Ads and PPC
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About SEO for Business Law Firms
What is SEO for business attorneys?
SEO for business lawyers is a form of legal marketing which involves optimizing a law firm’s website to increase its ranking on Google, helping it show up more prominently for relevant searches. By engaging with potential clients actively searching for legal services, SEO drives traffic to your website and supports the overall growth of your practice by generating inquiries and leads.
Why is local SEO important for business law firms?
Local SEO connects business law firms with clients in their specific area who are actively searching for legal services. Many people searching for a business attorney use location-based terms like “near me.” Showing up in local search results ensures your firm is visible to nearby clients who prioritize convenience. Tools like Google Business Profile and locally targeted keywords make it easier to attract meaningful inquiries from your community.
How long does it take to see results from search engine optimization?
SEO requires consistent effort and long-term commitment. While minor improvements, such as better rankings for specific keywords, can appear in a few months, significant results like higher traffic and increased client conversions often take six months to a year. Factors like your website’s current state, competition, and the strategies implemented can influence the timeline.
What keywords should business law firms target?
Business law firms should focus on keywords that highlight their services and match client intent. Examples include “business lawyer,” “business attorney,” “business legal services,” and “corporate law services.” These keywords help your website attract clients actively looking for legal assistance and ensure alignment with their search queries.
How does content help with business lawyers with search engine rankings?
Effective content creation is a fundamental part of SEO. By addressing the questions and concerns of your target audience, your website becomes a trusted source for potential clients. Informative blogs, FAQs, and service pages focused on business law topics can improve search rankings, keep visitors on your site longer, and encourage them to engage with your services.
Can online reviews impact business law SEO?
Yes, online reviews have a direct impact on your firm’s reputation and search rankings. Positive reviews signal trustworthiness and relevance to Google, which can help you rank higher for local keywords. Encouraging satisfied clients to leave feedback on platforms like Google not only builds credibility but also attracts more potential clients to your firm.
What is Google Business Profile optimization?
Google Business Profile optimization involves improving your firm’s local listing to better rank in local searches, a core component of local SEO strategies. The process includes updating contact details, business hours, and service descriptions, as well as adding quality images and responding to client reviews. These actions make it easier for potential clients to find and choose your firm.
What is technical SEO?
Technical SEO deals with the underlying elements of your website that affect its performance and ranking. This includes improving site speed, ensuring mobile compatibility, and addressing crawlability issues. A technically sound website is more user-friendly and easier for Google to index and rank effectively.
Can I do SEO for my business law practice on my own?
While basic SEO practices can be implemented independently, achieving substantial results usually requires the expertise of a professional SEO agency. SEO combines technical, content, and strategic efforts, which can take significant time and resources to master. Professionals can fast-track results, saving you from lengthy trial-and-error approaches and maximizing your return on investment.
How Important Are Backlinks For Business Attorneys?
Backlinks play a crucial role in SEO. They act as endorsements from other websites, signaling to search engines that your site is trustworthy and authoritative. High-quality backlinks, particularly from credible sources like legal directories and industry blogs, help improve your law firm’s search engine rankings. For business attorneys, earning backlinks from authoritative legal websites or local businesses can significantly increase your website’s ability to attract prospective clients. A strong backlink profile not only improves your position in search results but also builds trust with both search engines and potential clients.
How often should business law firms update their content for SEO?
Business law firms should regularly update their website content to keep it relevant and competitive. Search engines favor fresh content, and updating your site with new blogs, service pages, or FAQs ensures that your site remains informative for potential clients. Regular updates should be made monthly at the very least, but weekly is better.
Should business attorneys run paid ads alongside SEO?
Running paid ads alongside SEO can be highly effective digital marketing strategy for business attorneys. While SEO builds long-term organic rankings, paid ads like Google Ads provide immediate website traffic and leads. Combining both strategies ensures your firm attracts clients quickly while establishing a strong organic presence over time.
How do you measure the success of an SEO campaign?
We use a range of tools including Google Analytics, Google Search Console, rank tracking tools and a number of other paid tools which all help us to measure keyword rankings, clicks, traffic, conversions and more, which indicates how successful the SEO campaign is and what we need to do to further improve.