Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Why SEO Matters for Divorce Lawyers
Divorce law is an inherently competitive field, with potential clients often searching for local and trusted divorce attorneys.
Every month, there are approximately 820,000 searches for a divorce attorney across the US:
Effective divorce lawyer SEO ensures your firm shows up at the top of the search results when these potential clients are looking for your services.
Without a strong SEO strategy, your divorce law firm risks losing prospective clients to competitors who do show up in these search results.
As experts in family law SEO, we know how to capture this traffic and get these people onto your website and turn them into cases for your firm.
Our tailored strategies ensure your divorce law firm shows up in front of the right people, sells them on working with your firm specifically, and secures a competitive edge in the industry.
Divorce Lawyer SEO Services We Offer
Keyword Research and Optimization
Keyword research is the core of an effective SEO strategy for divorce lawyers. By thoroughly analyzing search trends, we identify the most relevant and high-volume keywords specific to your family law practice. These keywords, such as “divorce lawyer,” “child custody attorney,” and “spousal support lawyer,” are strategically implemented into your website’s content, headings, and meta titles to increase your relevance to these topics, and this your rankings. By strategically targeting these terms, we ensure your website attracts qualified leads who are actively searching for the services you provide, maximizing both traffic and conversions.
On-page SEO focuses on optimizing individual pages on your website to improve search rankings and user engagement. We craft compelling meta titles and descriptions that align with your target keywords, ensuring each page communicates its purpose effectively to search engines and users. Additionally, we refine your website’s structure to enhance navigation and improve the user experience. Internal linking strategies are employed to guide visitors through your site logically, increasing the time they spend engaging with your content and improving conversion rates.
On-Page SEO
Technical SEO
Technical SEO involves addressing the backend elements of your website that impact its performance and rankings. A fast-loading site is crucial for user retention, so we work on improving site speed using advanced techniques. Mobile compatibility is another priority, as an increasing number of clients search for legal services using mobile devices. We also identify and fix crawl errors to ensure search engines can index your pages accurately, increasing your rankings and maintaining the overall health of your site.
Content is the cornerstone of any successful search engine optimization strategy, particularly for divorce lawyers. We create engaging, high-quality content that addresses the concerns of potential clients, such as custody disputes, spousal support, property division, and divorce mediation. This content is tailored to resonate with your audience while incorporating relevant keywords to improve your rankings. By offering informative and authoritative resources, we position your family law firm as a trusted expert in divorce law, helping to build credibility and attract new clients.
Content Creation for Divorce Law Websites
Local SEO for Divorce Law Firms
Local SEO is vital for connecting your firm with potential clients in your geographical area. We optimise your online presence to ensure you rank higher in local search results by focusing on location-specific keywords, such as “divorce lawyer near me.” This ensures prospective clients can easily find and contact your firm, giving you a significant advantage in your local market.
Optimizing your Google Business Profile is essential for increasing local visibility and establishing trust with potential clients. We ensure all information on your profile is accurate, complete, and optimized with relevant keywords. High-quality images, client reviews, and service descriptions are added to make your profile more appealing. By leveraging this tool effectively, your firm will stand out in local search results, driving more inquiries and increasing your law firm’s credibility and trust.
Google Business Profile Optimization
Link Building
Link building is a critical component of SEO that involves acquiring high-quality backlinks from authoritative websites. These links act as endorsements, signaling to search engines that your site is trustworthy and valuable. We focus on building relationships with reputable legal directories, local businesses, and industry-specific blogs to secure these backlinks. This not only improves your search rankings but also enhances your site’s authority within the legal community.
Online reviews play a pivotal role in building trust and enhancing your firm’s online reputation. Positive client feedback not only attracts prospective clients but also influences local SEO rankings. We assist in managing your online reviews by encouraging satisfied clients to share their experiences on platforms like Google and Yelp. Additionally, we help you respond to feedback, demonstrating your commitment to client satisfaction and strengthening your professional image.
Online Reviews Management
Conversion Rate Optimization
Driving traffic to your website is only half the battle; the real goal is converting that traffic into paying clients.
Unfortunately, this is the part most SEO agencies miss.
We optimize every page of your website to ensure it encourages visitors to take action, whether by filling out a contact form or calling your office. This includes strategically placed calls to action, persuasive content, and a seamless user experience that guides visitors towards becoming clients. By focusing on conversion rate optimization, we maximize the revenue for your firm.
Transparency and continuous improvement are the cornerstones of our SEO services. We provide comprehensive reports detailing your website’s performance, including metrics such as organic traffic, keyword rankings, and conversion rates. These insights allow us to fine-tune our strategies and ensure your SEO efforts yield measurable results. By regularly monitoring and analyzing trends, we help your firm stay ahead of the competition and adapt to the ever-evolving digital landscape.
SEO Reporting and Analytics
Additional Services We Offer
Divorce Attorney Websites
A professional, user-friendly website is the foundation of any successful SEO strategy. Our web design services ensure your divorce law firm’s website is visually appealing, easy to navigate, and optimized for both SEO and conversions. By creating a seamless online experience, we help establish your firm’s credibility and attract potential clients.
In addition to SEO, we offer PPC for divorce attorneys to target potential clients actively searching for divorce lawyers. These pay-per-click campaigns are tailored to complement your SEO efforts, providing a quick and effective way to generate leads without having to wait for SEO. By carefully managing your ad spend and targeting the right audience and keywords, we ensure a high return on investment and a steady flow of inquiries for your firm.
Google Ads and PPC
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
Child Custody Attorneys
Spousal Support Lawyers
Property Division Lawyers
Mediation and Collaborative Divorce Attorneys
Prenuptial and Postnuptial Agreement Lawyers
And Other Family Law Attorneys
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About SEO for Divorce Attorneys
What is SEO for divorce lawyers?
SEO for divorce lawyers is the process of increasing the ranking of your website on search engine results pages and improving your law firm’s online presence. This includes optimizing the website, content and other assets to improve visibility in search engine results. Effective SEO ensures that potential clients can find your firm when searching for divorce-related legal services, increasing both inquiries and conversions.
Why is local SEO important for divorce law firms?
Local SEO is critical because most clients seek legal services near their location. By optimizing for local searches, divorce lawyers can connect with potential clients searching for a “divorce lawyer near me” or similar queries. Local SEO strategies, such as Google Business Profile optimization, ensure that divorce lawyers appear in relevant local searches, making it easier for clients to find and trust your services.
How long does it take to see results from SEO?
SEO is a long-term strategy requiring consistent effort and monitoring. While some improvements, like better keyword rankings, may be noticeable within three months, significant outcomes, including increased organic traffic and client conversions, typically take six to twelve months. The timeline depends on factors such as the level of competition in your target area and how established your website already is. Starting with a new website in a competitive niche, you can expect it to take a little longer than an established site is a less competitive area.
What keywords should divorce law firms target?
Divorce law firms should target a mix of high-volume and long-tail keywords to capture a broad audience. Examples include:
- High-volume keywords: “divorce lawyer,” “child custody attorney.”
- Long-tail keywords: “affordable divorce lawyer near me,” “child custody lawyer for fathers.”
Targeting these keywords ensures that your website aligns with what potential clients are actively searching for, increasing rankings, relevance and traffic.
How does content help with divorce law SEO?
Content plays a pivotal role in SEO by addressing the needs and questions of potential clients. High-quality, informative content on topics such as spousal support, child custody, and property division helps establish your firm as an authority. Search engines prioritize websites with relevant, well-written content, improving rankings and driving more traffic to your site.
Can online reviews impact divorce law SEO?
Absolutely. Online reviews are a key factor in local SEO and overall credibility. Positive reviews on platforms like Google Business Profile enhance trustworthiness and influence potential clients’ decisions. Search engines also consider reviews as a ranking factor, making it crucial to encourage satisfied clients to leave feedback and manage your online reputation effectively.
What is Google Business Profile optimization?
Google Business Profile optimization involves ensuring that your firm’s listing is accurate, complete, and appealing to prospective clients. This includes updating contact details, adding high-quality images, and using relevant keywords in your business description. Optimized profiles improve search engine rankings in local results and make it easy for clients to find your firm.
What is technical SEO?
Technical SEO focuses on the backend elements of your website, ensuring it performs optimally and aligns with search engine requirements. Key components include:
- Enhancing site speed for better user experience
- Ensuring mobile responsiveness for seamless access on any device
- Fixing crawl errors to ensure search engines can index your site properly
A technically sound website ranks higher and provides a better experience for visitors.
Can I do SEO for my divorce law practice on my own?
While some aspects of SEO, such as basic keyword research or updating content, can be managed in-house, achieving significant results often requires professional expertise. SEO involves technical knowledge, constant monitoring, and strategic adjustments, along with access to the right tools. Partnering with an experienced SEO agency will typically save a lot of time and ensure that your efforts yield measurable results.