"No Win No Fee"
Law Firm PPC Services
Pay Only For Leads You Get For the Cases You Want
Are you frustrated with PPC agencies that promise the world but deliver mediocre results for your law firm?
Many law firms I’ve spoken to have wasted tens of thousands of dollars on Google Ads campaigns that generate clicks but fail to deliver actual clients.
Even when agencies do manage to generate leads, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most PPC agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “click-through rates” while ignoring the quality of visitors and their likelihood to become clients.
Many PPC providers push expensive management fees with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current PPC results, yet continue paying month after month hoping for improvement because they don’t know where else to go.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical PPC agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member (or god forbid – a VA) who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “competitors bidding up keywords” or “bot clicks” rather than adapting their approach.
The fact is that their incentives are not aligned with yours.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The Biggest Point of Difference: I Care About Results.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised.
And to prove this, I offer my PPC services on a unique “No Win No Fee” model – you only pay per qualified lead generated through the campaign.
No more wasting money on clicks that go nowhere.
No upfront cost or hefty management fees regardless of results.
You only pay when I actually deliver what you want: potential clients reaching out to your firm for the type of cases you want.
If this is something you’d be interested in, click the button below, fill out the form and let’s talk.
How My Performance-Based Pricing Works
Almost all marketing agencies focus entirely on the things that don’t matter and ignore the ones that do.
They focus on what they know – clicks, traffic, rankings and conversions – but usually ignore what actually matters:
Actual qualified leads that convert into paying matters for your firm.
They charge large upfront fees and fixed monthly retainers that you are expected to pay regardless of whether it produces any additional income for your firm.
To me, that doesn’t make sense.
It makes far more sense that you would pay based on the real results I actually generate you.
Therefore, my pricing model works based on qualified leads.
I will do all the work to generate the qualified leads, and then you pay me after I get them for you.
This means our incentives are aligned, as I have to produce results to get paid.
Now the next logical question is “what counts as a qualified lead?”.
I consider a lead qualified if they have a real inquiry about the services we agreed to target, from the target location.
Just to make sure we are on the same page, at the end of each month, we will go over all the leads generated and agree on what we are going to count as qualified.
Then, you only get charged for those.
You won’t get charged for any spam, people in the wrong location, people inquiring about services you don’t offer or don’t want etc.
(We won’t be getting many of those anyway.)
I believe in eating what I catch, and this pricing model reflects that.
If you would prefer to work with a marketer whose incentives are aligned with yours – and pay only for the results you actually get – click the button below to book a call with me:
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
We Offer What Other Law Firm PPC Agencies Don't
In the highly competitive legal industry, attracting potential clients online can be challenging.
Many law firms struggle to stand out on search engine results pages (SERPs) due to the increasing cost of paid ads and ineffective PPC campaigns run by many law firm ppc companies.
If PPC advertising isn’t executed correctly, it can lead to wasted ad spend without generating qualified leads.
In other words, flushing money down the toilet.
This is where we at Dominate Marketing step in.
Our performance-based approach to law firm PPC services ensures that our incentives are aligned with yours.
We get paid based on the results we get you, meaning your advertising budget is spent effectively, bringing in more qualified leads and actual clients for your firm.
Unlike most agencies who are literally guessing and hoping things work, we have extensive experience running PPC campaigns in the legal industry, allowing us to implement effect PPC strategies that we know will work right from the get go.
Whether you are looking to drive leads immediately or aiming to establish a long-term campaign that can scale (or both), we design and manage our PPC campaigns to align with your business goals and get you the result you want.
How We Can Help Your Law Firm With PPC
The very first thing we do before anything else is figure out how to position your firm and what to offer your potential clients.
This will make you stand out from the hundreds of other firms out there and “presell” people on working with your firm specifically.
Everything we do and how we market your firm will be dictated from here.
How we position your firm is absolutely critical to get more of the types of high quality cases you want.
Crafting Your Offer & Unique Selling Proposition
Keyword Research and Strategic Targeting
Using keyword research tools and our extensive knowledge of PPC in the legal industry, we identify high-intent keywords people search when they are most likely to need a lawyer in your practice area(s). This includes targeting legal keywords, long-tail keywords, and local service ads to attract prospective clients actively searching for your services who are most likely to convert.
To maximize your PPC budget, we implement extensive negative keyword lists that filter out irrelevant searches on an ongoing basis, ensuring your ads only appear to qualified leads. This is becoming more and more important as Google’s keyword matching gets looser and looser.
Negative Keywords Management
Landing Page Optimization
For every single PPC campaign we run, we optimize your law firm’s website and landing pages to enhance user experience and maximize conversion rates – resulting in more leads and a higher ROI. This ensures that every click on your PPC ads has the absolutely highest potential to turn into a client inquiry.
Believe it or not, this vital step is one that most PPC agencies skip.
We provide detailed analytics and transparent reporting, so you can track the performance of your PPC campaigns. From ad spend to search engine results, you’ll always know exactly where your ad budget is going. You have full access to your Google Ads campaigns, as we run the campaign from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A professional and user-friendly website is essential for any law firm, whether you are doing PPC, SEO or just want to look professional. Our web design services create sites that are not only visually appealing but also optimized for SEO and conversions, getting you the maximum return and making money for your firm.
Beyond paid ads, we implement ongoing law firm SEO campaigns, targeting potential clients actively searching for legal services. SEO works extremely well for law firms when done right, and we often do SEO alongside PPC campaigns, as SEO allows you to scale and grow exponentially long term without relying solely on paid ads.
Search Engine Optimization
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
Frequently Asked Questions About PPC For Law Firms
What is PPC for lawyers?
PPC (Pay-Per-Click) services for law firms involve creating and managing online advertising campaigns designed to attract potential clients searching for legal assistance. These ads appear on search engines like Google and are charged per click.
Why is PPC important for law firms?
PPC provides immediate visibility on search engine results pages, allowing law firms to connect with prospective clients actively searching for legal services. It’s a cost-effective way to generate more qualified leads.
What is a negative keyword, and why is it important?
A negative keyword prevents your ads from appearing in irrelevant searches. This helps optimize your PPC budget by focusing only on targeted advertising that attracts qualified leads.
Can PPC campaigns work for small law firms?
Yes, PPC campaigns are scalable, making them suitable for law firms of all sizes. Our team tailors strategies to fit your budget and objectives.
How much does it cost to run a PPC campaign for a law firm?
Costs vary depending on your target audience, keyword competition, practice areas and ad spend. Generally speaking, we recommend spending at least $5000 per month in ad spend, as this is typically the minimum figure we have seen to general consistent results.
What is the role of landing pages in PPC campaigns?
Landing pages are crucial for converting clicks into leads. A well-optimized landing page enhances user experience and encourages prospective clients to contact your firm. Essentially, a landing page ensures that you are not leaving the conversion up to chance, but rather doing your best to convince as many people as possible to contact you and use your services. In fact, we would not even recommend running PPC law firm marketing without optimized landing pages.
How long does it take to see results from PPC campaigns?
Pay per click advertising typically generates immediate results, but the campaigns do typically improve over time as we refine them and target the most relevant keywords. You will usually see leads coming in within the first 30 days, and should be seeing consistent results within the first 60-90 days.
Do you provide ongoing PPC management?
Yes, we offer ongoing management to ensure your campaigns continue to perform well. This includes regular monitoring, adjustments, optimizations and detailed analytics. Ongoing management and optimization is part of all strategic PPC campaigns.
Can you integrate PPC with other digital marketing services?
Absolutely. In most cases we can combine PPC with SEO, as these provide the perfect combination for law firms looking to get more clients quickly while also growing exponentially long term.
Do Google Ads work for lawyers?
Yes, Google Ads are highly effective for lawyers – when done right. They provide immediate visibility on search engines, enabling law firms to quickly reach potential clients actively searching for legal services. With the right strategy, Google Ads is known for bringing in high-quality leads and is one of the best marketing channels for law firms.
How much is a click for lawyers in Google Ads?
The cost per click (CPC) for lawyers in Google Ads can vary widely depending on location, practice areas competition, and targeted keywords. On average, CPC for legal keywords ranges from $10 to as high as several hundred dollars.
What are some tips for lawyers running Google Ads?
Lawyers should focus on precise keyword targeting, use negative keywords to avoid irrelevant clicks, and optimize landing pages for better conversions. Additionally, setting a realistic budget and monitoring campaign performance regularly are key to success.
How can SEO and PPC work together for law firms?
SEO and PPC complement each other by improving both organic and paid visibility on Google. While PPC delivers immediate traffic, SEO builds long-term credibility and authority. Together, they help law firms dominate search engine results pages and attract more clients while growing exponentially long term.
Are there instances where PPC does not work for law firms?
Yes, PPC may not be effective if campaigns are poorly managed, targeting irrelevant keywords, or if the firm’s website is not optimized for conversions. There are also instances where either the CPC is just too high to make it profitable, or there is not enough search volume for the particular area of law, though both of these are typically fringe cases where there is something unusual. For most law firms offering common legal services, PPC ads work very well when done right.