Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Alabama Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Alabama law firm SEO services begin with an in-depth evaluation of your website and the audience you aim to reach. We devise a customized SEO plan designed to boost your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.
Most clients search for legal representation in their local area. Our local SEO strategies ensure your firm appears in relevant search results, driving potential clients to your website. We also optimize for local service ads and focus on increasing your visibility on Google Maps, making your firm easy to find for those in your area seeking legal assistance.
On-Page Optimization
Our on-page optimization services make sure your law firm’s website is thoroughly optimized for search engines. We focus on everything from keyword research to meta titles and headings, helping your site rank higher and outperform competitors.
As a top law firm SEO company, we focus on building high-quality backlinks that increase your site’s authority. Our link-building efforts are tailored to the legal industry, ensuring relevance and impact without risking your reputation.
Link Building
Content Creation and Marketing
Content is king in SEO. We craft engaging, informative, and SEO-friendly content that showcases your expertise, helping to attract prospective clients and improve your search rankings.
Technical SEO is critical for improving rankings. We address all factors of technical SEO including site speed, mobile-friendliness, crawl errors and lots more to ensure your website meets the standards of major search engines and delivers optimal performance for both users and search engine crawlers.
Technical SEO
Conversion Rate Optimization
The whole point of SEO is to drive traffic to your website and then convert that traffic into real cases for your firm.
Unfortunately, this is the part most SEO agencies miss.
We ensure that every page on your website is optimized for conversions, significantly increasing the amount of people that contact you and become paying clients without having to increase website traffic to do so.
These are essentially “free” clients that are already on your website, we just need to put the right things in front of them to convince them to contact you and use your services.
Additional Services We Offer
A professional and user-friendly website is essential for any law firm, whether you are doing SEO, paid ads or just want to look professional. Our web design services create sites that are not only visually appealing but also optimized for SEO and conversions, getting you the maximum return and making money for your firm.
Web Design for Law Firms
Google Ads and PPC
Beyond organic traffic, we manage Google Ads campaigns to complement your SEO efforts, targeting potential clients actively searching for legal services. Google Ads work extremely well for law firms when done right, and we often run PPC campaigns alongside SEO, especially in the beginning, as they are quick to bring a return and get new clients through the door.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
- Birmingham
- Montgomery
- Huntsville
- Mobile
- Tuscaloosa
- Hoover
- Dothan
- Auburn
- Decatur
- Madison
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Alabama Attorney SEO
Why Is SEO Important For Alabama Law Firms?
Search Engine Optimization (SEO) is crucial for Alabama law firms who are serious about growing because it ensures they can be found when potential clients are trying to find legal services.
Showing up on page 1 of Google for these searches helps them stand out in the competitive Alabama legal market. By implementing a robust SEO strategy tailored to a law firm’s website, attorneys can improve search engine rankings for relevant legal keywords, drive organic traffic, and attract potential clients searching for legal services.
An effective SEO strategy leverages local SEO strategies, relevant keywords, and content marketing to create a strong online presence. This is particularly important as more people turn to search engines to find legal services rather than relying on traditional advertising methods.
This is especially true given that traffic from Google has proven to convert by far the best for law firms compared to all online traffic sources, as people are actively looking for a solution to their legal problem.
Does SEO Really Work For Law Firms In Alabama?
Yes, SEO is highly effective for law firms in Alabama. A well-executed SEO campaign can significantly improve a law firm’s online presence, increase local search rankings, generate more traffic, and convert more new clients.
By optimizing on-page elements like meta tags and meta descriptions, creating engaging website content, and employing off-page SEO techniques such as link building, law firms can see significant improvements in search engine results pages, and, in turn, their monthly revenue.
What Kind Of Results Can You Expect From Attorney SEO In Alabama?
With a customized SEO strategy, Alabama law firms can expect improved search engine rankings, increased website traffic, and higher conversion rates leading to more cases.
SEO services tailored to the legal industry can help law firms dominate local search results, especially for practice areas like personal injury, family law, and criminal defense.
By focusing on local SEO, online directories, and Google Business Profiles, firms can increase their rankings in local search rankings. Satisfied clients often leave positive online reviews, which further improve a law firm’s credibility and online visibility.
Over time, these efforts translate into a steady stream of new clients and a stronger foothold in the competitive Alabama legal market.
Realistically, around the 12 months mark, we typically see anywhere from 50 to 100 leads per month coming through organic traffic as a result of SEO.