Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Phoenix Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Phoenix lawyer SEO services commence with a detailed analysis of your website and the audience you intend to reach. We craft a customised SEO plan to elevate your search rankings, attract organic traffic, and, most crucially, bring in new cases for your firm.
Clients seeking legal support often start with local searches. Our targeted local SEO approach positions your firm effectively in search results, leading potential clients to your website. We also optimize local service ads and refine your Google Maps presence.
On-Page Optimization
With our on-page optimization services, your law firm’s website will be fine-tuned to meet search engine standards. From keyword research to improving meta titles and headers, we help your site gain visibility and surpass competitors in search rankings.
As an experienced law firm SEO provider, we specialize in developing authoritative backlinks that improve your website’s trustworthiness and ranking potential. Our link-building strategies are customized for legal professionals to ensure quality, relevance, and compliance with industry standards.
Link Building
Content Creation and Marketing
Our content creation services are designed to enhance your firm’s online presence by delivering well-structured, informative, and SEO-friendly content. Whether it’s blog posts, practice area pages, or legal guides, we ensure your website provides value to users and improves its ranking potential. By aligning content with your target audience’s needs, we help drive meaningful engagement and lead generation.
Improving rankings starts with strong technical SEO. We optimize crucial elements such as site speed, mobile responsiveness, and crawl error resolution to align your website with search engine algorithms and deliver a smooth browsing experience that caters to both users and search engines alike.
Technical SEO
Conversion Rate Optimization
The ultimate goal of SEO is to generate website traffic and convert that traffic into real clients for your firm. Unfortunately, many SEO agencies focus solely on rankings and overlook the importance of conversion optimization.
We specialize in turning website visitors into paying clients by enhancing your site’s content, design, and calls to action to encourage more inquiries.
Rather than constantly chasing new traffic, we ensure your current visitors are guided toward contacting you, effectively turning them into clients without increasing your advertising spend.
Our approach ensures your firm gains more clients from the traffic you already have.
Additional Services We Offer
For any law firm, a professional and user-friendly website is a must, whether you are focusing on SEO, paid marketing, or simply aiming to build trust with potential clients. Our web design services create visually appealing and high-performing websites that are optimized to rank well in search engines and drive conversions. We help ensure your firm’s online presence delivers a strong return on investment by turning website visitors into paying clients and increasing your firm’s revenue potential.
Web Design for Law Firms
Google Ads and PPC
Organic traffic is essential, but combining it with Google Ads can enhance your law firm’s marketing strategy by capturing potential clients who are actively searching for legal services. Our team expertly manages PPC campaigns that complement your SEO efforts, delivering fast and measurable results. Google Ads, when properly handled, can drive immediate inquiries and complement your long-term SEO goals. Running both strategies together ensures your firm gets new clients quickly while strengthening its online presence for sustained growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Phoenix Attorney SEO
Why is SEO important for law firms in Phoenix, Arizona?
SEO is important for law firms in Phoenix, Arizona, as it helps your firm stand out in a competitive legal market. With more individuals in Phoenix searching for legal services online, an effective SEO strategy ensures your website ranks highly for relevant legal keywords. Optimizing your online presence helps attract more clients to your law firm and establishes your firm as an authority in your practice area, which is essential in a bustling city like Phoenix.
How does local SEO benefit law firms in Phoenix?
Local SEO is critical for law firms in Phoenix because it ensures that your firm appears in local search results when potential clients search for legal services nearby. By using local keywords, optimizing your Google My Business profile, and ensuring consistent NAP information across directories, your firm can increase its visibility to people actively looking for legal representation in Phoenix. Local SEO makes it easier for clients to find and contact your firm, driving more qualified leads to your business.
How long does it take for SEO to show results for law firms in Phoenix?
The time to see noticeable results from SEO can vary for law firms in Phoenix, but typically, it can take 3 to 6 months to start seeing improvements in your website’s ranking. SEO is a long-term strategy, and its success depends on factors such as competition in your legal niche and the quality of your SEO implementation. While you may see initial signs of improvement in traffic or rankings, the full benefits of SEO become more apparent over time as you continue to optimize your site and content.
What are the most effective SEO strategies for attorneys in Phoenix?
Effective SEO strategies for attorneys in Phoenix include optimizing for local keywords, creating informative and engaging content, and ensuring your website is user-friendly and mobile-responsive. Using a blog to answer common legal questions and providing helpful resources can position your law firm as a valuable source of information. Additionally, maintaining an active Google My Business profile and getting local reviews can significantly impact your search rankings and attract more local clients.
How do reviews affect SEO for law firms in Phoenix?
Reviews play a crucial role in SEO for law firms in Phoenix. Positive reviews not only help build credibility but also improve your rankings in local search results. Google considers the quality and quantity of reviews when ranking businesses in local search. Encouraging clients to leave reviews on platforms like Google My Business and other legal directories can improve your SEO performance and help clients trust your firm. Reviews also provide social proof, which increases the likelihood of potential clients reaching out to you.