Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our California Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
We provide California attorney SEO services that start with a thorough website analysis and understanding of your target demographic. From there, we create a bespoke strategy aimed at improving search rankings, boosting organic traffic, and acquiring new cases for you.
When seeking legal counsel, people usually search nearby. Our local SEO approach ensures your firm appears prominently in these results, drawing potential clients to your site. We optimize local service ads and focus on boosting your Google Maps presence to make your services easily accessible.
On-Page Optimization
Our on-page optimization ensures that your law firm’s website is tailored to perform well in search engines. We handle everything from keyword research to fine-tuning headings and meta titles to help you surpass competitors.
We are a trusted law firm SEO company focused on building backlinks that enhance your website’s authority. Our tailored approach ensures all link-building efforts are industry-specific and beneficial to your reputation.
Link Building
Content Creation and Marketing
High-quality content is essential for SEO. We create optimized, engaging material that not only attracts visitors but also establishes your firm as a trusted authority.
Our technical SEO services improve your website’s functionality and search engine rankings. We optimize areas like speed, mobile compatibility, and crawlability to deliver exceptional results.
Technical SEO
Conversion Rate Optimization
SEO is all about attracting visitors and converting them into clients for your business.
However, most SEO agencies neglect the vital aspect of optimizing for conversions.
We focus on making your website user-friendly and conversion-ready, ensuring more visitors take action and reach out to you.
This approach allows you to turn existing visitors into clients by simply presenting them with the right messages and offers.
Additional Services We Offer
A modern and accessible website is a necessity for law firms engaging in SEO, paid advertising, or simply striving for a professional presence. Our web design services deliver sites that are both visually engaging and optimized for SEO and conversions, maximizing returns and generating income for your firm.
Web Design for Law Firms
Google Ads and PPC
We go beyond organic traffic by managing Google Ads campaigns designed to support your SEO strategy, targeting potential clients actively searching for legal assistance. When properly executed, Google Ads perform exceptionally well for law firms, and we commonly integrate PPC campaigns with SEO during the early stages to deliver rapid results and bring in new clients.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
- Los Angeles
- San Diego
- San Jose
- San Francisco
- Fresno
- Sacramento
- Long Beach
- Oakland
- Bakersfield
- Anaheim
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About California Attorney SEO
Why Is SEO Important For California Law Firms?
Search Engine Optimisation (SEO) is vital for California law firms that aim to attract clients in the competitive legal market. With so many firms vying for attention, having a strong online presence ensures that potential clients can find your services when they need them most.
By ranking on page 1 of Google for relevant legal keywords, California attorneys can drive organic traffic to their websites and increase client inquiries. An effective SEO strategy focuses on local SEO, targeted keywords, and engaging content to establish a law firm as an authority in their practice area.
SEO is particularly important as more people turn to search engines to find legal assistance, making it a cost-effective way to generate leads compared to traditional advertising methods.
Does SEO Really Work For Law Firms In California?
Yes, SEO is highly effective for law firms in California. With a well-executed SEO campaign, attorneys can improve their search rankings, increase local visibility, and drive more potential clients to their websites.
Key strategies include optimising website elements like meta descriptions and headings, creating high-quality content, and building authoritative backlinks. These efforts ensure that your law firm appears in top search results for legal queries in California.
Local SEO strategies, such as enhancing your Google Business Profile and collecting client reviews, play a significant role in capturing leads from nearby areas, making SEO a powerful tool for California law firms.
What Results Can You Expect From Attorney SEO In California?
California law firms investing in SEO can expect improved search rankings, increased website traffic, and a steady stream of new client inquiries. A targeted SEO strategy helps law firms rank for competitive keywords, such as “personal injury lawyer in Los Angeles” or “family lawyer in San Francisco.”
By focusing on local SEO, optimising online directories, and gathering positive client reviews, law firms can enhance their credibility and visibility in local search results. Over time, these efforts translate into more leads and better business growth.
On average, after 6-12 months of consistent SEO work, California attorneys can generate 50 to 100 leads per month through organic traffic, with these results compounding as their online presence strengthens.