Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Fresno Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Fresno law firm SEO services start with a thorough evaluation of your website and ideal client profile. We develop a tailored SEO approach to strengthen your search performance, drive organic traffic, and connect your firm with more potential clients.
When seeking legal representation, people naturally look close to home first. Our local SEO tactics ensure your firm stands out in neighborhood searches, attracting relevant website traffic. We enhance your local service campaigns and Google Maps profile to streamline client engagement.
On-Page Optimization
Our meticulous on-page optimization ensures your law firm’s website meets modern search engine criteria. From content structure to technical meta elements, we position your practice to outperform competing firms in your market.
Our expert law firm SEO team specializes in cultivating powerful backlinks that amplify your website’s domain strength. Our sophisticated link-building methods target prestigious legal directories and relevant industry websites, fostering enduring search success and market authority.
Link Building
Content Creation and Marketing
In today’s online marketplace, quality content determines law firm SEO effectiveness. Our professional writers produce meaningful, precisely-optimized content that connects with readers while satisfying search algorithms. By sharing valuable legal guidance that targets client questions, we position your firm higher in results and capture potential clients.
Technical SEO creates the framework for search success. We enhance critical factors including page speed, mobile compatibility, and indexability to ensure your website meets search engine criteria while delivering exceptional experiences for visitors and bots alike.
Technical SEO
Conversion Rate Optimization
Effective SEO delivers more than just website traffic – it creates actual clients for your firm. While many agencies concentrate only on search rankings, they overlook the essential step of conversion optimization.
We enhance your website’s performance by structuring each page to generate inquiries. By improving content organization, client messaging, and engagement elements, we transform existing visitors into active clients without needing higher traffic volumes.
Your website already attracts interested prospects; we simplify their journey to becoming your clients.
Additional Services We Offer
Success in digital marketing – whether through SEO, paid ads, or reputation building – depends heavily on your law firm’s website quality.
Our web design solutions merge striking aesthetics with powerful functionality, creating platforms that are easy to navigate, device-responsive, and engineered for client acquisition.
We focus on developing a website that elevates your firm’s image while delivering measurable business results and strengthening your marketing strategy.
Web Design for Law Firms
Google Ads and PPC
SEO development takes time, but incorporating Google Ads jumpstarts your lead generation efforts. Our PPC management targets individuals currently searching for legal assistance, delivering immediate and quantifiable results. Combining paid campaigns with organic optimization expands your visibility and attracts prospective clients instantly. This balanced approach yields both short-term gains and sustainable growth, propelling your practice toward its objectives.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Fresno Attorney SEO
How does SEO help Fresno law firms reach Central Valley clients?
SEO helps Fresno law firms expand their reach throughout the Central Valley region. By optimizing for both city-specific and regional searches, firms can attract clients from Fresno and surrounding agricultural communities. A strong SEO strategy ensures visibility to potential clients across the Valley’s diverse economic sectors.
Why is agricultural industry-focused SEO important for Fresno law firms?
Given Fresno’s position in California’s agricultural heartland, optimizing for agriculture-related legal terms is crucial. Law firms should target keywords related to agricultural law, water rights, and labor regulations. This specialized approach helps attract clients from the region’s dominant agricultural sector.
How can Fresno law firms use SEO to compete with larger metropolitan areas?
Fresno law firms can use SEO to establish strong local authority and differentiate themselves from Bay Area and Los Angeles competitors. By focusing on local content, community engagement, and regional expertise, firms can build a strong digital presence that resonates with Central Valley clients.
What role do Spanish-language SEO strategies play in Fresno’s legal market?
Spanish-language SEO is essential for Fresno law firms due to the region’s significant Hispanic population. Optimizing content in Spanish helps firms reach a broader client base and demonstrates cultural competency. This approach is particularly important for practices focusing on immigration, labor, and family law.
How long does it take to see SEO results in Fresno’s legal market?
In Fresno’s less saturated legal market, firms typically see SEO results within 3-6 months. While competition is growing, the market is less competitive than larger California cities, allowing for quicker ranking improvements. Consistent local content creation and community engagement can accelerate these results.