Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our San Diego Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our San Diego legal SEO services initiate with a detailed assessment of your website and the audience you wish to engage. We create a tailored SEO plan to improve your search engine rankings, increase organic visits, and ultimately help your firm acquire more cases.
Individuals seeking legal help typically turn to online searches in their area. Our local SEO plans place your firm in relevant search results, bringing more visitors to your site. We also optimize local service ads and strengthen your Google Maps presence.
On-Page Optimization
Our law firm on-page SEO services cover all essential aspects of optimization, ensuring your website is search engine friendly. We focus on keyword placement, meta title improvements, and header structuring to boost your firm’s online presence.
Our law firm SEO experts develop targeted link-building strategies that enhance your site’s authority by securing high-quality backlinks from authoritative legal sources. We ensure every link adds value to your SEO efforts, improves search rankings, and helps establish your firm’s reputation online.
Link Building
Content Creation and Marketing
Our content strategy focuses on producing high-quality, informative, and SEO-friendly material that positions your law firm as a trusted authority. We create compelling content that addresses common legal concerns, showcases your firm’s strengths, and improves your online visibility. Whether it’s blog posts, FAQs, or legal insights, our content solutions are tailored to drive engagement and conversions.
A well-optimized technical SEO strategy ensures your website ranks effectively. We focus on improving mobile compatibility, enhancing page speed, and resolving crawl errors to help search engines better understand your site while offering a seamless browsing experience to your users.
Technical SEO
Conversion Rate Optimization
Attracting visitors is only one part of SEO; converting those visitors into clients is what makes a real difference. Unfortunately, this is where most SEO providers fall short.
We take a comprehensive approach by optimizing every page of your website for conversions. This involves strategic improvements to design, calls to action, and content placement, ensuring your existing traffic generates more client inquiries.
Potential clients are already on your website; we make sure they find the information they need to contact you and turn their visit into a real business opportunity for your firm.
Additional Services We Offer
A strong online presence starts with a professionally designed website that is not only visually appealing but also optimized for SEO and conversions.
Whether your firm is focused on SEO strategies, paid campaigns, or simply building a credible brand, our web design services deliver results.
We build sites that attract, engage, and convert visitors into clients, ensuring your firm benefits from a well-optimized online presence that generates business opportunities.
Web Design for Law Firms
Google Ads and PPC
Achieving success in the legal industry requires a strategic approach that goes beyond organic traffic. Our Google Ads management services help law firms connect with potential clients who are actively seeking legal assistance. PPC campaigns, when properly managed, can generate immediate results and complement your ongoing SEO efforts. We recommend using both strategies together to maximize visibility and ensure a steady flow of leads, giving your firm an edge over competitors.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About San Diego Attorney SEO
Why is SEO important for law firms in San Diego, California?
SEO is vital for law firms in San Diego, California, as it helps improve your visibility in search engine results, making it easier for potential clients to find your services. With many individuals turning to the internet to search for legal representation, a strong SEO strategy ensures your firm ranks highly for relevant search queries. By optimizing your website with targeted keywords, creating high-quality content, and ensuring a positive user experience, your law firm can stand out in the competitive San Diego market.
How does local SEO benefit law firms in San Diego?
Local SEO is crucial for law firms in San Diego because it targets clients who are specifically looking for legal services in the local area. By optimizing for location-specific keywords like “San Diego criminal defence attorney” or “personal injury lawyer in San Diego,” your firm is more likely to show up in local search results. Managing your Google My Business profile, getting local reviews, and ensuring NAP (Name, Address, Phone number) consistency can improve your rankings in local searches and help attract more clients from San Diego.
How long does it take for SEO to show results for law firms in San Diego?
SEO typically takes 3 to 6 months to show significant results for law firms in San Diego. While SEO efforts can bring about incremental improvements earlier, it generally takes time for your website to rank higher on search engine results pages (SERPs). Consistent and strategic SEO practices, such as creating high-quality content, optimizing your website structure, and building local backlinks, will gradually improve your visibility and attract more clients.
What are the most effective SEO strategies for attorneys in San Diego?
Effective SEO strategies for attorneys in San Diego include optimizing for local keywords, publishing informative blog posts that answer potential clients’ questions, and ensuring your website is mobile-friendly and easy to navigate. Additionally, maintaining an up-to-date Google My Business profile, obtaining local backlinks, and encouraging reviews from satisfied clients can help improve your rankings and drive traffic to your site.
How do reviews affect SEO for law firms in San Diego?
Reviews play a crucial role in SEO for law firms in San Diego. Positive reviews are considered a ranking factor by search engines like Google, and they help establish your firm’s reputation and trustworthiness. By encouraging clients to leave reviews on platforms like Google, Yelp, and legal directories, your firm can improve its local SEO and attract more potential clients who rely on online reviews to make informed decisions.