Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our San Francisco Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our San Francisco SEO services for law firms begins with an in-depth analysis of your website and your target client base. We create a customized SEO strategy to improve your search rankings, increase organic traffic, and help your firm attract more qualified clients.
Prospective clients typically begin their legal search in their immediate vicinity. Our local SEO strategies position your firm prominently for area-specific searches, driving targeted website visits. We optimize your local service advertisements and Google Maps presence to facilitate seamless client connections.
On-Page Optimization
Through comprehensive on-page optimization, your law firm’s website will be architected to align with search engine standards. From strategic keyword placement to crafting precise meta descriptions, we help your firm achieve stronger rankings and stand out from competitors.
As a premier law firm SEO agency, we excel in developing authoritative backlinks that reinforce your website’s digital foundation. Our strategic link-building approach focuses on securing connections from respected legal resources and niche industry platforms, establishing lasting search prominence and professional credibility.
Link Building
Content Creation and Marketing
In the modern digital environment, compelling content drives law firm SEO success. Our skilled writers develop informative, strategically-optimized content that resonates with your audience while meeting search engine standards. By delivering substantive legal insights that address client concerns, we help your practice climb search rankings and attract qualified prospects.
Technical SEO forms the backbone of superior search performance. We optimize elements like loading speed, mobile functionality, and site architecture to align your website with search engine requirements while providing seamless navigation for users and search crawlers.
Technical SEO
Conversion Rate Optimization
Success in SEO goes beyond traffic generation – it’s about transforming visitors into valued clients for your practice. Many agencies focus solely on rankings without considering the crucial conversion aspect.
We maximize your website’s potential by optimizing every page for lead generation. Through strategic refinement of content layout, communication approach, and action prompts, we help convert current visitors into retained clients without requiring additional traffic.
The potential clients are already browsing your site; we create clear pathways for them to reach out and secure your services.
Additional Services We Offer
A strategic digital presence starts with exceptional website design, regardless of whether your law firm focuses on SEO, PPC campaigns, or brand enhancement.
Our web design approach balances visual appeal with practical performance, delivering sites that are intuitive, mobile-ready, and structured for lead generation.
Our goal is to equip your practice with a website that combines professional polish with proven results, amplifying your marketing investments.
Web Design for Law Firms
Google Ads and PPC
While SEO builds lasting success, integrating Google Ads creates immediate opportunities for client acquisition. Our PPC expertise connects your firm with potential clients actively seeking legal services, producing swift and trackable outcomes. Pairing paid advertising with organic growth strategies amplifies your market presence and secures new clients from day one. This comprehensive strategy delivers both quick wins and enduring results, accelerating your firm’s growth trajectory.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About San Francisco Attorney SEO
Why is SEO essential for law firms in San Francisco’s competitive legal market?
In San Francisco’s tech-driven market, SEO is crucial for law firms to maintain visibility among sophisticated clients. With the city’s high concentration of legal practices and tech-savvy population, strong SEO helps your firm stand out in search results. A well-optimized website ensures you reach potential clients in specific neighborhoods, from the Financial District to the Mission, while competing effectively in one of the nation’s most competitive legal markets.
How does local SEO help law firms target San Francisco’s diverse neighborhoods?
Local SEO helps San Francisco law firms connect with clients across the city’s distinct neighborhoods. By optimizing for location-specific searches like “SoMa startup lawyer” or “Richmond District family attorney,” firms can attract clients from targeted areas. Local SEO also helps firms appear in neighborhood-specific searches, particularly important in a city where each district has its unique character and client needs.
What role do tech-focused keywords play in San Francisco law firm SEO?
In San Francisco’s tech-centric environment, incorporating industry-specific keywords is vital. Law firms should optimize for terms related to startup law, technology patents, venture capital, and other tech-sector legal services. This targeted approach helps attract clients from the city’s dominant tech sector while demonstrating expertise in relevant practice areas.
How can San Francisco law firms compete with established firms in search rankings?
Competing in San Francisco’s legal search rankings requires a comprehensive SEO strategy focusing on niche specialization, local presence, and technical expertise. Content should address specific legal needs of the city’s industries, while maintaining strong local citations and leveraging the firm’s community connections for authoritative backlinks.
What impact do multilingual SEO strategies have for San Francisco law firms?
Multilingual SEO is increasingly important for San Francisco law firms due to the city’s diverse population. Optimizing content in languages like Chinese and Spanish helps firms reach broader communities. This approach, combined with cultural sensitivity in content creation, helps firms connect with the city’s international business community and diverse residential population.