Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Dover Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Dover SEO services for law firms start with a comprehensive review of your website and the audience you are targeting. We formulate a bespoke SEO strategy to enhance your search presence, drive organic traffic, and ensure your firm secures more clients.
Most people needing legal services start by looking locally. Our local SEO plans ensure your firm appears in relevant searches, drawing more visitors to your website. We also refine local service ads and Google Maps listings to make your firm easily accessible.
On-Page Optimization
Our comprehensive on-page SEO services for law firms are designed to improve search performance by focusing on essential elements like keyword integration, meta tags, and structured headings. We help your firm gain a competitive edge online.
We provide law firms with expert link-building strategies that focus on acquiring high-quality backlinks from reputable legal sources. Our ethical approach ensures compliance with search engine algorithms and positions your firm as an industry leader.
Link Building
Content Creation and Marketing
Our law firm content services focus on creating compelling, search-optimized content that helps prospective clients find and connect with your firm. We develop blog posts, legal insights, and practice area pages that educate and inform, driving traffic and increasing inquiries through valuable and relevant content.
Enhancing your website’s technical SEO is essential for a solid online presence. We improve site speed, address mobile usability, and optimize crawlability to ensure search engines can easily index your pages and users have a smooth browsing experience.
Technical SEO
Conversion Rate Optimization
SEO is about driving traffic to your website and turning that traffic into real cases for your firm. However, most SEO agencies focus solely on rankings and fail to optimize your site for conversions.
We take a different approach, ensuring that every page on your website is strategically designed to convert visitors into paying clients. Through thoughtful design, engaging content, and strategic calls to action, we help turn your existing traffic into valuable leads.
Our goal is to help you capitalize on the potential clients who are already visiting your site, making it easier for them to contact you and become paying clients.
Additional Services We Offer
A strong online presence begins with a professional website that reflects your law firm’s expertise and credibility. Whether your focus is SEO, paid advertising, or brand building, our web design services create visually appealing and highly functional websites that prioritize user experience and conversions. We ensure your website is built to perform, offering optimized content, intuitive navigation, and mobile responsiveness to engage visitors and encourage them to take the next step in hiring your firm.
Web Design for Law Firms
Google Ads and PPC
Your law firm can achieve the best results by combining organic SEO efforts with paid Google Ads campaigns. We specialize in running targeted PPC campaigns that generate immediate inquiries and complement your long-term SEO strategy. Google Ads allows your firm to appear in front of clients who need legal services now, providing a valuable opportunity to increase caseloads. Our integrated approach ensures your firm enjoys both short-term success and long-term growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Dover Attorney SEO
Why is SEO important for law firms in Dover, Delaware?
SEO is important for law firms in Dover, Delaware, because it helps your website rank higher in search engine results, making it easier for potential clients to find your services. With more people turning to search engines to find legal help, a well-optimized website ensures your firm stands out. By targeting local keywords and maintaining a user-friendly site, your law firm can attract more clients from Dover and the surrounding areas.
How does local SEO benefit law firms in Dover?
Local SEO benefits law firms in Dover by improving your rankings for geographically relevant searches. When clients search for “Dover family lawyer” or “personal injury lawyer in Dover,” a well-optimized site will increase your chances of being discovered. Local SEO practices like maintaining a Google My Business profile, building local backlinks, and generating client reviews help improve your firm’s online presence.
How long does it take for SEO to show results for law firms in Dover?
SEO typically takes 3 to 6 months to show measurable results for law firms in Dover. While some improvements may be visible sooner, SEO is a long-term strategy. Consistently implementing SEO best practices will gradually increase your rankings, traffic, and client inquiries.
What are the most effective SEO strategies for attorneys in Dover?
Effective SEO strategies for attorneys in Dover include optimizing for local keywords, creating quality content around common legal topics, and ensuring your website is mobile-responsive. Additionally, maintaining an updated Google My Business profile, acquiring local backlinks, and encouraging client reviews are essential for boosting your firm’s local SEO.
How do reviews affect SEO for law firms in Dover?
Reviews are an important ranking factor for law firms in Dover. Positive reviews not only boost your reputation but also improve your firm’s local SEO. Google takes reviews into account when determining search rankings, so encouraging clients to leave feedback on platforms like Google can help your law firm rank higher in search results.