Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Columbus Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Columbus law firm SEO services start with a thorough evaluation of your website and the audience you aim to attract. We create a tailored SEO strategy designed to boost your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.
Local searches are a crucial way for clients to find legal representation. Our local SEO strategies work to position your firm where clients are looking, driving more traffic and inquiries. Additionally, we manage local service ads and refine your Google Maps listing to make your firm easily accessible.
On-Page Optimization
Our law firm on-page SEO solutions are designed to improve your website’s discoverability and performance. We focus on keyword targeting, internal linking optimization, enhancing metadata, and structuring content effectively to attract potential clients.
Our expert law firm SEO services include a detailed link-building approach that involves securing backlinks from reputable legal directories, content collaborations with industry publications, and outreach to influential legal bloggers. We ensure each link supports your firm’s growth and online positioning.
Link Building
Content Creation and Marketing
Our comprehensive law firm content solutions focus on crafting informative and engaging material that aligns with your SEO goals. We create well-structured, optimized content that improves search rankings and ensures potential clients find your firm when they need legal help.
A strong technical SEO foundation is crucial for achieving online success. We address essential aspects such as page speed, mobile optimization, and crawl error resolution to create a website that aligns with search engine algorithms while offering visitors an efficient and enjoyable browsing experience.
Technical SEO
Conversion Rate Optimization
Getting traffic to your website is important, but converting that traffic into paying clients is what really counts.
Most SEO agencies stop at driving traffic and overlook the importance of conversion.
We ensure that every page on your website is designed to engage visitors, encourage inquiries, and lead to new cases.
Our strategies include optimizing content, refining calls to action, and enhancing user experience to make it easy for potential clients to reach out.
This approach helps your firm secure more clients without additional advertising efforts.
Additional Services We Offer
Your law firm’s website is a key factor in attracting and converting clients, and it should reflect your firm’s credibility and expertise. Whether your focus is SEO, paid advertising, or reputation management, our web design services create visually stunning, functional websites. We ensure that every aspect of your site—from navigation to content—is designed to provide an excellent user experience. Our sites are built to rank well in search engines and drive potential clients to take action.
Web Design for Law Firms
Google Ads and PPC
A combination of SEO and Google Ads provides law firms with a powerful lead generation strategy that works both in the short and long term. Our PPC campaigns are designed to attract individuals actively looking for legal help, driving inquiries quickly. Google Ads provide instant exposure while SEO establishes long-term credibility. By leveraging both approaches, your firm can achieve consistent lead flow and a strong online presence.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Columbus Attorney SEO
How can SEO help my law firm in Columbus?
SEO helps law firms in Columbus by ensuring that potential clients can find your services when they search for legal help online. By implementing SEO techniques such as optimising your website with Columbus-specific keywords, maintaining an active and accurate Google Business Profile, and producing locally relevant content, you can improve your chances of ranking for searches related to your practice areas. Additionally, backlinks from local Columbus businesses, directories, or news outlets can improve your site’s authority, which can positively impact your search rankings and drive more clients to your firm.
Why is keyword research crucial for my law firm’s SEO in Columbus?
Keyword research is essential for law firms in Columbus because it allows you to identify the exact search terms that potential clients are using. For instance, targeting specific keywords such as “Columbus personal injury lawyer” or “Columbus family law attorney” ensures that your website is visible to the right audience. Long-tail keywords like “best criminal defense lawyer Columbus” can attract more qualified leads, leading to a higher conversion rate. Effective keyword research also helps tailor your content to the exact needs and concerns of your clients.
How does Google Business Profile help law firms in Columbus?
Your Google Business Profile (GBP) is a powerful tool for improving local SEO for law firms in Columbus. A well-optimised GBP helps your firm appear in local search results, Google Maps, and the local 3-pack, increasing your chances of being contacted by people searching for legal services in Columbus. By providing up-to-date business information, adding client reviews, and uploading relevant photos, you not only increase your visibility but also build trust with potential clients. An active profile with regular updates can directly influence your firm’s local search rankings.
What content should my law firm create for SEO in Columbus?
For law firms in Columbus, content creation should focus on addressing local legal issues that are important to the community. Blog posts and pages that highlight Columbus-specific topics—such as family law, personal injury, and business law—will help your firm rank higher in local searches. By providing useful resources, guides, and FAQs, you also help establish your authority in your practice areas. In addition, including local landmarks or references to relevant local news can make your content more relatable to people in Columbus.
How do online reviews impact SEO for law firms in Columbus?
Online reviews are crucial for local SEO for law firms in Columbus. Positive reviews on your Google Business Profile can significantly impact your search rankings by signalling to search engines that your firm is reputable and trusted by clients. Reviews also play a major role in building social proof, helping potential clients make decisions about hiring your firm. The more reviews you accumulate, the better your chances are of ranking higher in local search results, leading to more consultations and clients for your firm.