Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Illinois Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
With our Illinois SEO for lawyers, we begin by evaluating your website and understanding your audience’s needs. Our custom strategies focus on ranking improvements, traffic growth, and increasing your caseload.
Many clients begin their legal searches within their local area. Our local SEO solutions help your firm rank prominently in those results, driving new clients to your site. We focus on refining local service ads and improving your visibility on Google Maps to ensure your services are easily accessible.
On-Page Optimization
Our on-page SEO services enhance your law firm’s online visibility. By optimizing key elements such as headings, meta titles, and keywords, we ensure your site ranks higher and stays competitive.
We focus on building powerful backlinks as part of our law firm SEO services. Our link-building efforts are specifically designed for the legal sector, ensuring your site’s authority grows without risk to your reputation.
Link Building
Content Creation and Marketing
Our content creation services focus on building your online presence with SEO-optimized material that attracts clients and improves your website’s performance.
Technical SEO is a critical component of online performance. We handle elements like crawl errors, speed, and mobile optimization to ensure your website achieves its ranking goals.
Technical SEO
Conversion Rate Optimization
SEO aims to attract visitors and convert them into clients for your business.
Most SEO agencies miss the opportunity to focus on conversion optimization, leaving untapped potential.
We make sure your website is designed to convert visitors into paying clients, utilizing the traffic you already have.
This approach allows you to gain more clients by presenting current visitors with the right tools and calls to action.
Additional Services We Offer
A sophisticated and functional website is a must for law firms aiming for success in SEO, paid marketing, or professional branding. Our team creates sites that are visually appealing and optimized for SEO and conversions, ensuring the best returns and profitability for your practice.
Web Design for Law Firms
Google Ads and PPC
Google Ads campaigns, when managed effectively, are a powerful addition to your SEO strategy. We design campaigns that target potential clients actively searching for legal services, ensuring your firm gets results quickly. This approach works well in conjunction with SEO, particularly in the early stages.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Illinois Attorney SEO
Why Is SEO Important For Illinois Law Firms?
Search Engine Optimization (SEO) is critical for Illinois law firms aiming to stand out in a competitive legal landscape. With most clients turning to search engines to find attorneys, SEO ensures your firm is visible when they search.
Ranking on page 1 of Google for key legal terms drives organic traffic to your website and increases client inquiries. Local SEO, targeted keywords, and engaging content help Illinois attorneys establish a strong online presence.
For Illinois law firms, SEO provides a cost-effective way to connect with clients and grow their practices.
Does SEO Really Work For Law Firms In Illinois?
Yes, SEO is highly effective for law firms in Illinois. With a well-executed strategy, firms can improve rankings, drive traffic, and attract more local clients.
Key tactics include optimizing website content, building backlinks, and enhancing local SEO through Google Business Profiles and reviews. These efforts help law firms rank prominently in search results for terms like “personal injury lawyer in Chicago” or “estate planning attorney in Springfield.”
SEO ensures long-term visibility and consistent lead generation for Illinois attorneys.
What Results Can You Expect From Attorney SEO In Illinois?
Illinois law firms investing in SEO can expect improved rankings, increased website traffic, and a steady flow of client inquiries. Optimizing for local and practice-area-specific keywords ensures your firm attracts high-quality leads.
By building credibility through positive reviews and optimizing online directories, firms can see measurable growth over time. Within 6-12 months, Illinois attorneys typically see 50 to 120 leads per month, depending on the market size and competition.