Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Chicago Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Chicago legal SEO services begin with an in-depth analysis of your website and the audience you are looking to attract. We design a customised SEO plan to improve your search engine rankings, boost organic visits, and most importantly, help your firm win new cases.
Legal clients often prioritize proximity when searching for representation. Our local SEO approach ensures your firm is featured in relevant searches, leading more potential clients to your website. Additionally, we optimize your local service ads and improve your Google Maps presence to make your firm easily accessible.
On-Page Optimization
With our expert on-page SEO services, your law firm’s website will be optimized to achieve better rankings. We take care of essential elements such as keyword targeting, meta tag adjustments, and structured headings to drive organic traffic.
With our law firm SEO strategies, we focus on developing high-quality backlinks that improve your site’s authority and trust. Our ethical approach ensures all backlinks come from reputable legal sources, supporting your firm’s growth.
Link Building
Content Creation and Marketing
We craft high-quality, SEO-driven content that helps law firms expand their online presence and attract new clients. Our tailored content strategies include legal guides, case studies, and service pages designed to inform, engage, and convert potential clients into leads.
Optimizing your website’s technical SEO helps ensure compliance with search engine guidelines. We work on key areas such as speed, mobile compatibility, and crawlability to support improved search performance and user satisfaction.
Technical SEO
Conversion Rate Optimization
SEO success isn’t just about getting visitors; it’s about turning them into clients. Many agencies focus only on search rankings and fail to consider conversion strategies.
We optimize your website to ensure that potential clients are encouraged to take action through improved content, intuitive design, and effective calls to action.
This allows your firm to make the most of existing website visitors and generate more cases without additional advertising spend.
Additional Services We Offer
A strong online presence starts with a well-designed website that reflects the professionalism of your law firm. Whether you’re investing in SEO, paid advertising, or building credibility, our web design services create attractive, easy-to-navigate, and conversion-focused websites. We help you turn visitors into paying clients by optimizing every aspect of your site to deliver the best possible user experience and business results.
Web Design for Law Firms
Google Ads and PPC
While SEO is essential for building long-term credibility, Google Ads provide an immediate boost by attracting clients actively searching for legal services. Our expertly managed PPC campaigns are tailored to your firm’s goals, ensuring quick lead generation and a high return on investment. Running Google Ads alongside SEO allows your firm to capture more opportunities and stay ahead of the competition. This integrated approach helps your firm establish a dominant online presence in the legal market.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Chicago Attorney SEO
Why is SEO important for law firms in Chicago?
SEO is crucial for law firms in Chicago because it allows your website to appear in search results when clients search for legal services. As one of the largest cities in the U.S., Chicago’s legal market is highly competitive. optimizing your website for local search terms ensures that clients searching for legal help in Chicago can find your firm, giving you an edge over competitors.
How does local SEO benefit law firms in Chicago?
Local SEO helps law firms in Chicago by increasing their visibility in search results specific to the city. With more people turning to search engines for legal advice, optimizing for terms like “Chicago criminal lawyer” or “personal injury lawyer Chicago” makes your firm more accessible. Local SEO efforts, such as creating a comprehensive Google My Business profile and gathering positive reviews, also contribute to building trust with clients and improving rankings.
How long does it take for SEO to show results for law firms in Chicago?
SEO for law firms in Chicago typically takes 3 to 6 months to show tangible results. However, some improvements may be seen in the early stages. SEO is a long-term investment, and over time, a well-optimized website can lead to higher rankings, more organic traffic, and increased client inquiries.
What are the most effective SEO strategies for attorneys in Chicago?
The most effective SEO strategies for attorneys in Chicago include optimizing for local search terms, creating high-quality content addressing legal issues that resonate with local clients, and ensuring your website is mobile-friendly. Additionally, building local backlinks, maintaining an updated Google My Business profile, and encouraging positive client reviews will help your firm improve its local SEO performance and visibility.
How do reviews affect SEO for law firms in Chicago?
Reviews have a significant impact on SEO for law firms in Chicago. Positive reviews not only enhance your firm’s online reputation but also contribute to better search rankings. Google takes reviews into account when ranking businesses, so actively encouraging clients to leave positive feedback can improve your firm’s visibility and attract more clients from the local area.