Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Naperville Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Naperville SEO services for attorneys begin with an in-depth analysis of your website and the clients you want to attract. We develop a personalised SEO plan aimed at enhancing your search visibility, increasing organic traffic, and ultimately helping your firm secure more cases.
For legal services, proximity plays a key role in client decisions. Our local SEO techniques place your firm in relevant search results, driving qualified leads to your website. We also manage local service ads and Google Maps profiles to ensure potential clients can find your firm without hassle.
On-Page Optimization
We specialize in on-page SEO solutions that enhance your law firm’s website by focusing on essential elements such as keyword optimization, meta descriptions, and well-structured headings. Our goal is to help your site attract more potential clients and outperform competitors.
We offer law firms proven link-building strategies that focus on obtaining backlinks from legal directories, professional associations, and industry blogs. Our approach enhances your site’s search visibility and builds trust with potential clients.
Link Building
Content Creation and Marketing
Compelling content is the foundation of any successful law firm SEO strategy. Our team develops engaging, informative, and SEO-driven content that highlights your firm’s expertise while addressing the specific legal concerns of your potential clients. We focus on keyword optimization, readability, and industry compliance to ensure your content drives traffic and fosters trust, ultimately converting visitors into clients.
Optimizing your site’s technical SEO allows search engines to index your content more effectively. We fine-tune mobile usability, page speed, and crawlability to enhance the overall performance and usability of your website.
Technical SEO
Conversion Rate Optimization
SEO is about more than just driving traffic to your website; it’s about converting that traffic into real cases for your firm. Unfortunately, many SEO agencies fail to address this crucial aspect of the process.
We take a comprehensive approach by optimizing your website to ensure that every page is designed to encourage visitors to take action. Whether through compelling content, strategic calls to action, or user-friendly design, we focus on turning your existing visitors into valuable clients.
Instead of constantly seeking new traffic, we help your firm maximize its current visitors and increase conversions without additional marketing costs.
Additional Services We Offer
A well-designed website is a vital asset for any law firm looking to attract and convert potential clients online. Whether you’re using SEO, paid ads, or simply want to appear professional, our web design services deliver customized, conversion-optimized sites. With a focus on user experience and performance, we help your firm stand out, engage visitors, and generate more inquiries from your website.
Web Design for Law Firms
Google Ads and PPC
A law firm’s marketing strategy should include both SEO and Google Ads for maximum effectiveness. Google Ads allow your firm to connect with potential clients quickly, providing an immediate boost in inquiries. Our PPC campaigns are designed to complement your SEO efforts, ensuring a steady flow of leads while building long-term visibility. By integrating both approaches, we help law firms achieve their marketing goals efficiently and attract more clients.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Naperville Attorney SEO
Why is SEO important for law firms in Naperville?
SEO is important for law firms in Naperville because it helps increase your website’s visibility, making it easier for potential clients to find you when searching for legal services. As a suburb of Chicago, Naperville is a competitive market, and optimizing your website for local searches can help your firm stand out and attract clients in the area looking for trusted legal advice.
How does local SEO benefit law firms in Naperville?
Local SEO benefits law firms in Naperville by improving your ranking in search results for geographically relevant searches. By optimizing your website for terms like “Naperville divorce lawyer” or “personal injury lawyer Naperville,” you ensure your firm appears when clients are seeking legal services in the area. Other strategies, such as optimizing your Google My Business profile and acquiring local backlinks, also help increase your visibility and authority in local search results.
How long does it take for SEO to show results for law firms in Naperville?
SEO for law firms in Naperville typically takes between 3 to 6 months to see significant results. While improvements may start appearing earlier, consistent SEO efforts are required to increase rankings, website traffic, and client inquiries over time. Patience is key as SEO is a long-term strategy.
What are the most effective SEO strategies for attorneys in Naperville?
The most effective SEO strategies for attorneys in Naperville include optimizing for local keywords, creating content that answers commonly searched legal questions, and ensuring your website is mobile-responsive. Additionally, maintaining an up-to-date Google My Business profile, building local backlinks, and gathering positive client reviews will help improve your firm’s local SEO performance.
How do reviews affect SEO for law firms in Naperville?
Reviews have a significant impact on SEO for law firms in Naperville. Google considers reviews as a ranking factor, meaning the more positive reviews your firm receives, the better your chances of ranking higher in search results. Encouraging clients to leave reviews on your Google My Business profile helps enhance your firm’s online reputation and improve local SEO.