Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Indianapolis Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Indianapolis lawyer SEO services commence with a detailed review of your website and the audience you are looking to engage. We craft a customised SEO plan to elevate your rankings, drive organic traffic, and most crucially, help your firm gain new clients.
Prospective clients often turn to local search engines when seeking legal assistance. Our local SEO strategies ensure your firm is positioned in search results that matter, helping attract more website visits. We also optimize local service ads and refine your Google Maps listing to increase accessibility.
On-Page Optimization
Our on-page optimization services ensure your law firm’s website is strategically structured to meet search engine requirements. We focus on essential elements, including keyword integration, meta tag refinements, and optimized headings to improve online performance.
As a dedicated SEO partner for law firms, we develop high-impact link-building strategies to improve your site’s search rankings. Our approach focuses on securing authoritative backlinks that align with your practice areas and enhance credibility.
Link Building
Content Creation and Marketing
Attracting potential clients and improving search engine rankings require well-structured, insightful content. Our legal content creation services focus on crafting detailed, SEO-friendly pages that showcase your firm’s authority. We incorporate strategic keyword placement, topic relevance, and audience engagement techniques to help establish your firm as a trusted resource within your practice area.
A technically sound website leads to improved search rankings. We address important SEO factors such as page speed, crawlability, and mobile optimization to ensure search engines can easily access and rank your content.
Technical SEO
Conversion Rate Optimization
Driving traffic to your website is an essential part of SEO, but the real challenge is converting that traffic into actual cases for your firm. Unfortunately, this crucial step is often overlooked by SEO providers.
We focus on optimizing your website to convert visitors by enhancing content, improving navigation, and placing persuasive calls to action throughout your site. Our approach ensures that visitors who are already interested in your services are encouraged to take the next step and reach out.
With our strategies, you can generate more inquiries without the need for increased traffic.
Additional Services We Offer
Your law firm’s website should serve as more than just an informational hub; it should be a key driver of business growth. Whether you’re focusing on SEO, paid ads, or credibility, our web design services ensure your site is engaging, optimized for search engines, and conversion-ready. We create professional, responsive websites that make it easy for potential clients to learn about your firm and take action.
Web Design for Law Firms
Google Ads and PPC
SEO takes time to produce results, but Google Ads can deliver instant client inquiries for law firms. Our PPC management services focus on targeting high-intent searches, ensuring your firm reaches the right audience at the right time. Running Google Ads alongside SEO provides a balanced approach to client acquisition, combining immediate lead generation with sustainable growth. This strategy allows your firm to stay competitive and maximize its online presence.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Indianapolis Attorney SEO
Why is SEO important for law firms in Indianapolis?
SEO is important for law firms in Indianapolis because it improves your website’s chances of being found by potential clients who search for legal services. With a growing legal market in Indianapolis, having a well-optimized website ensures your firm stands out from the competition. Local SEO strategies help you target clients who are specifically searching for legal help in the Indianapolis area.
How does local SEO benefit law firms in Indianapolis?
Local SEO helps law firms in Indianapolis rank higher in search results related to the city. When clients search for “Indianapolis personal injury lawyer” or “Indianapolis criminal defence attorney,” local SEO ensures your website appears for those searches. Additionally, having an updated Google My Business profile, acquiring local backlinks, and gathering client reviews are vital to improving your firm’s local SEO and increasing your online presence.
How long does it take for SEO to show results for law firms in Indianapolis?
SEO for law firms in Indianapolis typically takes 3 to 6 months to show significant results. While some improvements may be seen earlier, SEO requires ongoing effort and patience to improve rankings and attract more clients. Over time, your firm will see more organic traffic, which leads to higher conversion rates and better visibility.
What are the most effective SEO strategies for attorneys in Indianapolis?
The most effective SEO strategies for attorneys in Indianapolis include focusing on local search terms, producing high-quality content on common legal issues, and ensuring your website is optimized for mobile devices. Other strategies include managing your Google My Business profile, acquiring backlinks from local sources, and actively gathering client reviews to improve your local SEO ranking.
How do reviews affect SEO for law firms in Indianapolis?
Reviews have a direct impact on SEO for law firms in Indianapolis. Positive reviews increase your firm’s credibility, which Google uses as a ranking factor. The more positive reviews your firm receives, the higher your chances of ranking well in local search results, which leads to more potential clients finding your services.