Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Des Moines Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Des Moines law firm SEO services start with a thorough assessment of your website and the target audience you want to attract. We create a tailored SEO strategy aimed at improving your search engine visibility, increasing organic traffic, and ultimately helping your firm acquire more cases.
People seeking legal assistance usually search within their region. Our local SEO strategies position your firm effectively in relevant searches, generating more traffic to your site. In addition, we manage local service ads and refine your Google Maps profile to help clients find your firm quickly.
On-Page Optimization
We provide tailored on-page optimization services to help your law firm’s website achieve top search rankings. Our services include meticulous keyword research, meta tag improvements, and optimized content headings to ensure better search engine performance.
Our expert SEO team develops link-building strategies tailored to law firms, ensuring backlinks are relevant, authoritative, and valuable. We focus on securing high-quality links that contribute to improved search rankings and client trust.
Link Building
Content Creation and Marketing
We develop customized content strategies that align with your law firm’s marketing goals, creating SEO-friendly articles, guides, and web pages that inform and engage potential clients. Our approach ensures that your firm’s expertise is highlighted through valuable, informative content that drives traffic and fosters credibility in your industry.
Technical SEO is essential for achieving high search engine rankings and ensuring your website operates efficiently. We focus on critical elements such as site speed, mobile responsiveness, and crawlability to align your website with search engine standards, providing an exceptional experience for both visitors and search engine crawlers.
Technical SEO
Conversion Rate Optimization
Effective SEO isn’t just about rankings; it’s about converting visitors into actual clients. Most SEO agencies concentrate on increasing traffic while neglecting conversion opportunities.
We take a different approach by ensuring your website is structured to turn visitors into leads through persuasive content, strategic calls to action, and a seamless user experience.
This way, you can maximize the value of your current website traffic without spending extra on acquiring new visitors.
Additional Services We Offer
Your law firm’s website is more than just an online presence—it’s a key factor in client acquisition and business growth. Whether you’re leveraging SEO, running paid ad campaigns, or seeking to establish credibility, a well-designed website is essential. Our web design services focus on crafting visually stunning, mobile-responsive sites that enhance user experience and drive client conversions. We optimize content, page speed, and functionality to ensure your website ranks well and engages visitors effectively. By creating an intuitive and conversion-friendly online space, we help you maximize your marketing efforts and generate more leads without additional advertising spend.
Web Design for Law Firms
Google Ads and PPC
Google Ads and SEO work together to create a powerful marketing strategy for law firms. Our PPC management services ensure your firm reaches potential clients searching for legal services, providing fast and targeted results. Google Ads help law firms secure quick wins while SEO efforts build sustainable online visibility. Running both strategies simultaneously gives your firm a competitive edge and a steady stream of client inquiries.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Des Moines Attorney SEO
What are the best SEO practices for law firms in Des Moines?
The best SEO practices for law firms in Des Moines include focusing on localised content and keywords, such as “Des Moines family lawyer” or “DUI attorney Des Moines.” optimizing your Google My Business profile, encouraging clients to leave positive reviews, and acquiring local backlinks are also critical for improving local SEO. Additionally, ensuring your website has fast load times, clear navigation, and is mobile-friendly can enhance user experience and improve your SEO performance, making it easier for potential clients to find and contact your firm.
Why is local SEO essential for law firms in Des Moines?
Local SEO is essential for law firms in Des Moines because it directly targets individuals searching for legal services within the city. By focusing on locally relevant keywords and optimizing your website and online presence for local search, you improve your chances of appearing in search results when clients in Des Moines are looking for a lawyer. Local SEO helps your firm stand out in a competitive market, as it ensures that your services are visible to clients in the specific geographic area you serve.
How does having a blog benefit SEO for law firms in Des Moines?
Having a blog can greatly benefit SEO for law firms in Des Moines. By consistently publishing informative blog posts on topics relevant to your practice areas, such as family law or personal injury, you create fresh content that search engines like Google can index. This not only helps improve your rankings for long-tail keywords but also positions your firm as a knowledgeable and trustworthy source of information. Additionally, sharing blog posts on social media can drive more traffic to your website, which can further enhance your SEO efforts.
How do backlinks impact SEO for law firms in Des Moines?
Backlinks are one of the most important factors for improving SEO for law firms in Des Moines. When authoritative local websites link to your law firm’s website, it signals to search engines that your site is credible and trustworthy. Obtaining backlinks from local businesses, legal directories, and local news websites can significantly improve your search rankings, helping your firm stand out from competitors and attract more local clients. Additionally, local backlinks can help drive targeted traffic to your website, which can lead to more inquiries and consultations.
How can law firms in Des Moines track the success of their SEO efforts?
Law firms in Des Moines can track the success of their SEO efforts using various tools and metrics, including Google Analytics, Google Search Console, and ranking tracking software. By monitoring website traffic, keyword rankings, and user engagement, you can assess the effectiveness of your SEO strategy. Additionally, tracking client conversions, such as form submissions or phone calls, can provide insights into whether your SEO efforts are leading to actual business growth. Regularly reviewing and adjusting your SEO strategy based on these metrics can help ensure continuous improvement in your online presence.