Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Overland Park Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Overland Park legal SEO services begin with an in-depth analysis of your website and the audience you are looking to attract. We design a customised SEO plan to improve your search engine rankings, boost organic visits, and most importantly, help your firm win new cases.
Clients seeking legal representation often search for firms in their local area. Our local SEO strategies are designed to help your firm appear in relevant search results, bringing more qualified leads to your website. We also focus on optimizing local service ads and refining your Google Maps profile to make your firm easier to locate.
On-Page Optimization
We provide comprehensive on-page optimization services to position your law firm’s website for better search engine rankings. From keyword analysis to refining meta tags and structuring headers, we create an SEO-friendly foundation that drives traffic.
Our law firm SEO services include comprehensive link-building strategies that enhance your online reputation and search engine rankings. We work diligently to secure backlinks from reputable legal websites, professional networks, and authoritative content platforms, ensuring that your site benefits from high-quality referral traffic. Our process begins with thorough research into your firm’s practice areas and competitors to identify link opportunities that offer real value. We prioritize sustainable link acquisition through guest blogging, outreach, and strategic partnerships within the legal sector, helping your firm establish itself as an authoritative voice in the industry.
Link Building
Content Creation and Marketing
We create content that speaks to your clients’ legal needs while satisfying search engine algorithms. Our law firm content specialists craft informative, engaging, and keyword-rich material designed to improve rankings and convert website visitors into clients, ensuring your firm’s online success.
Optimizing your website’s technical SEO is crucial for long-term search engine success. We address critical elements such as page speed, mobile-friendliness, and crawlability to ensure your website is easy to navigate, meets search engine guidelines, and delivers an excellent experience for potential clients and search crawlers.
Technical SEO
Conversion Rate Optimization
SEO should be about more than just rankings; it should focus on turning your website visitors into paying clients. Most agencies overlook the importance of conversion optimization.
We optimize every page of your website to guide visitors towards contacting your firm through well-placed calls to action and engaging content.
By optimizing your current traffic, we help you grow your client base without increasing your marketing spend.
Additional Services We Offer
A strong online presence begins with a high-quality website that reflects your law firm’s professionalism and expertise. Whether you’re leveraging SEO, running ads, or looking to establish trust with potential clients, our web design services can help. We build websites that not only look great but are also structured to drive client engagement and conversions. With a focus on user experience, search engine optimization, and responsive design, we ensure your firm’s website is an effective marketing tool that helps generate inquiries and grow your client base.
Web Design for Law Firms
Google Ads and PPC
Combining SEO and Google Ads is a winning formula for law firms looking to grow their client base. Our PPC management services focus on targeting potential clients who are actively searching for legal services, providing fast and effective lead generation. Running Google Ads campaigns alongside SEO ensures a consistent flow of inquiries while your firm builds its online presence. This approach helps law firms attract clients quickly and sustain long-term growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Overland Park Attorney SEO
What are the best SEO strategies for law firms in Overland Park?
The best SEO strategies for law firms in Overland Park include focusing on local search engine optimization, using location-based keywords such as “Overland Park personal injury lawyer” or “Overland Park family law attorney.” Creating high-quality content that addresses the specific legal needs of the local community, ensuring your website is mobile-friendly, and optimizing your Google My Business profile can also help. Additionally, acquiring local backlinks, encouraging reviews from satisfied clients, and actively engaging in local online directories can help increase your rankings and attract more clients.
How can local SEO benefit law firms in Overland Park?
Local SEO is highly beneficial for law firms in Overland Park because it ensures your practice ranks higher in local search results. By focusing on location-specific keywords, optimizing your Google My Business listing, and creating content relevant to local issues, you can increase the likelihood that your firm will be found by people searching for legal help in Overland Park. Local SEO allows you to target a specific audience and attract potential clients who are actively looking for legal services within the Overland Park area.
How do backlinks affect SEO for law firms in Overland Park?
Backlinks play a significant role in improving SEO for law firms in Overland Park by signalling to search engines that your website is credible and authoritative. When other reputable local websites link to your law firm’s site, it boosts your site’s authority and helps improve your rankings in search results. Local backlinks from well-respected businesses, local media outlets, and local directories can improve your search engine rankings, making it easier for potential clients in Overland Park to find your law firm.
Why are client reviews important for law firms in Overland Park?
Client reviews are critical for law firms in Overland Park because they can directly impact your search engine rankings and online reputation. Positive reviews signal to search engines that your firm is reputable and trustworthy, which can improve your local SEO. Reviews also help build trust with potential clients who are researching law firms online. By encouraging satisfied clients to leave reviews on Google My Business and other review platforms, you can help improve both your SEO and your firm’s overall reputation.
What role does content marketing play in SEO for law firms in Overland Park?
Content marketing plays an important role in SEO for law firms in Overland Park by providing valuable, relevant information to potential clients. By publishing blog posts, articles, and guides that address the legal issues facing individuals in Overland Park, you can improve your website’s SEO performance and attract more organic traffic. Well-optimized content that targets specific legal concerns in Overland Park can help your law firm rank higher in search results, establish your expertise, and attract clients who are actively searching for legal services.