Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Louisville Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Louisville SEO services for attorneys begin with an in-depth analysis of your website and the clients you want to attract. We develop a personalised SEO plan aimed at enhancing your search visibility, increasing organic traffic, and ultimately helping your firm secure more cases.
Finding legal support locally is crucial for most clients. Our local SEO strategies aim to position your firm in the right search results, making it easier for potential clients to find you. We also refine local service ads and optimize your Google Maps profile to improve your firm’s online reach.
On-Page Optimization
We provide law firms with top-tier on-page SEO services that cover vital aspects such as keyword research, content structuring, and meta tag optimization. Our strategies help your site rank higher and generate more inquiries from prospective clients.
We provide law firms with specialized link-building strategies designed to increase domain authority and visibility in search results. Our SEO experts focus on acquiring backlinks from authoritative sources such as law association websites, legal blogs, and trusted directories, ensuring every link is contextually relevant to your practice. We use ethical outreach techniques to secure links from credible sites, building a robust and diversified backlink profile that supports your firm’s long-term growth goals. Our data-driven approach ensures that your website gains exposure to the right audience, increasing inquiries and boosting lead generation.
Link Building
Content Creation and Marketing
We specialize in producing high-quality content tailored to the legal industry, focusing on relevant practice areas and client concerns. Our goal is to create informative, SEO-friendly content that positions your law firm as a thought leader while improving your website’s ranking potential and user engagement.
Your website’s success depends on a solid technical SEO foundation. We focus on improving page load speed, fixing crawl errors, and optimizing mobile usability to help search engines understand your website better and create a seamless experience for users and potential clients.
Technical SEO
Conversion Rate Optimization
The goal of SEO should be to convert website visitors into real clients, yet many agencies focus solely on rankings.
We work to optimize your website’s content, design, and calls to action to encourage visitors to reach out to your firm.
Our approach ensures you get the most value from your current website traffic without having to invest in additional marketing.
Additional Services We Offer
Your law firm’s website should be a reflection of your expertise, professionalism, and commitment to clients. Whether you are investing in SEO, paid ads, or simply seeking to establish a credible online presence, our web design services provide the perfect solution. We create websites that are not only visually impressive but also optimized for performance, usability, and conversions. Our approach ensures that your website attracts potential clients, guides them through your services, and encourages them to take action, helping you grow your practice with minimal marketing investment.
Web Design for Law Firms
Google Ads and PPC
A law firm’s online marketing strategy should include both Google Ads and SEO to maximize client acquisition. Our PPC campaigns deliver immediate results by targeting potential clients actively searching for legal help. We recommend running Google Ads alongside SEO to ensure a consistent lead flow and establish a strong presence in search results. This approach allows your firm to achieve short-term success while working towards sustainable growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Louisville Attorney SEO
How can law firms in Louisville target local clients with SEO?
Law firms in Louisville can target local clients with SEO by focusing on local keyword optimization, such as “Louisville car accident lawyer” or “Louisville family law attorney.” Additionally, ensuring that your Google My Business profile is optimized and regularly updated can help your law firm show up in local search results. By building local backlinks from reputable local businesses and directories and publishing content that addresses legal issues specific to Louisville, your law firm can increase its online presence and attract more local clients.
What role do backlinks play in SEO for law firms in Louisville?
Backlinks are a critical element in SEO for law firms in Louisville. High-quality backlinks from local websites, such as local news outlets, business associations, or legal directories, can improve your law firm’s search rankings and authority. Backlinks signal to search engines that your content is credible and trustworthy. Law firms can obtain local backlinks by participating in community events, contributing to local blogs, and partnering with other local businesses, which can ultimately help your firm appear higher in search results for local legal services.
Why should law firms in Louisville focus on content marketing for SEO?
Content marketing is an essential strategy for improving SEO for law firms in Louisville. By creating valuable content that addresses the specific legal needs of individuals in Louisville, your firm can improve its search engine rankings and attract more organic traffic. Publishing blog posts, FAQs, and informative guides about local legal issues can help your firm rank for highly relevant keywords. Consistent content creation not only supports your SEO efforts but also establishes your law firm as a trusted authority in your practice area.
How can law firms in Louisville improve their local search rankings?
Law firms in Louisville can improve their local search rankings by implementing location-specific SEO tactics such as using local keywords and optimizing their Google My Business profile. Obtaining local backlinks, publishing relevant content, and engaging in social media marketing are also effective ways to increase local rankings. Additionally, encouraging clients to leave positive reviews on Google and other review platforms can help improve your firm’s reputation and visibility in local search results. All of these strategies combined will increase your firm’s chances of attracting clients in Louisville.