Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Boston Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Boston SEO services for law firms start with a comprehensive review of your website and the potential clients you are targeting. We formulate a bespoke SEO strategy to enhance your search presence, boost organic traffic, and ensure your firm secures more clients.
People searching for legal services prioritize firms that are easily accessible. Our local SEO efforts focus on positioning your firm in key search results, attracting more inquiries and visits. We also refine your local service ads and maintain an up-to-date Google Maps listing to support client connections.
On-Page Optimization
With our law firm on-page optimization services, your website will be structured to meet search engine algorithms. We work on everything from keyword research to meta tags and heading optimizations, making your site more discoverable to potential clients.
As a leading law firm SEO company, we implement highly targeted link-building strategies that drive organic traffic and establish your firm’s online authority. Our approach involves securing high-quality backlinks from reputable legal sources such as law directories, industry blogs, and authoritative content platforms. We focus on creating a diverse backlink profile through guest posting, legal citations, and strategic outreach, ensuring that every link contributes positively to your search rankings and enhances your firm’s reputation within the legal community.
Link Building
Content Creation and Marketing
SEO success for law firms begins with compelling content that informs, engages, and converts visitors into clients. Our team of legal content experts crafts well-researched, keyword-optimized, and informative articles that address common legal concerns, showcase your firm’s unique value, and improve your online reach. With a focus on clarity, readability, and compliance with search engine algorithms, our content helps establish your firm’s reputation and attract the right audience.
Optimizing your website’s technical SEO enhances its overall effectiveness and search performance. We focus on improving page speed, mobile responsiveness, and crawlability to create a search-friendly site that offers an exceptional experience to users and potential clients.
Technical SEO
Conversion Rate Optimization
Driving traffic to your website is important, but converting that traffic into paying clients is what truly matters.
We ensure your website is fully optimized with compelling content and strategic calls to action to encourage visitors to reach out to your firm.
This approach allows you to increase conversions without increasing traffic, helping you make the most of your website.
Additional Services We Offer
A professional website is more than just an online presence for your law firm—it’s a vital tool for client acquisition and credibility. Whether you’re focusing on SEO, paid marketing, or reputation management, our web design services create sleek, modern, and conversion-friendly websites that enhance your firm’s visibility. We ensure your site is fast, mobile-responsive, and optimized for lead generation, helping your firm turn visitors into paying clients with ease.
Web Design for Law Firms
Google Ads and PPC
Beyond organic SEO, Google Ads provide law firms with a fast and effective way to attract new clients. Our PPC campaigns are tailored to target individuals who are actively searching for legal services, delivering immediate results. Running Google Ads alongside SEO allows your firm to benefit from a balanced marketing strategy that drives consistent inquiries and maximizes growth opportunities. This approach helps your firm stay ahead of competitors and build a steady client base.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Boston Attorney SEO
What are the SEO benefits for law firms in Boston?
SEO benefits for law firms in Boston include higher rankings in local search results, increased website traffic, and more opportunities to convert visitors into clients. By optimizing the website for Boston-specific keywords and improving the Google My Business profile, law firms can appear in more relevant local searches. Furthermore, building local backlinks and encouraging positive reviews will boost SEO performance and help the firm stand out in a competitive market.
How can law firms in Boston improve their local search rankings?
Law firms in Boston can improve their local search rankings by targeting location-based keywords, ensuring their Google My Business profile is accurate and optimized, and acquiring local backlinks from trusted businesses and media sources. Creating locally relevant content, publishing blog posts about Boston-specific legal topics, and engaging with clients through reviews will also improve local SEO performance.
Why are client reviews important for SEO in Boston?
Client reviews are vital for SEO in Boston as they help law firms build trust and credibility with both search engines and potential clients. Google uses reviews as a ranking factor, so firms with more positive reviews are more likely to rank higher in search results. Reviews also act as social proof, encouraging potential clients to trust the firm and increasing the likelihood of conversions.
How does mobile optimisation affect SEO for law firms in Boston?
Mobile optimisation is critical for SEO for law firms in Boston. With more people using smartphones to search for services, a mobile-friendly website ensures that visitors have a positive experience. Google favours mobile-optimized websites in its search rankings, so ensuring the website is responsive, fast, and user-friendly on mobile devices will improve local search rankings and attract more clients.
What are the best SEO practices for law firms in Boston?
The best SEO practices for law firms in Boston include optimizing for local search terms, maintaining a well-optimized Google My Business profile, and acquiring high-quality local backlinks. Law firms should also ensure their website is mobile-friendly and fast-loading. Creating locally relevant content, engaging with clients through reviews, and providing a user-friendly website experience will all contribute to better SEO rankings and higher conversion rates.