Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Michigan Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
At our Michigan attorney SEO agency, we begin by thoroughly assessing your site and understanding your audience. Our goal is to develop strategies that improve rankings, drive organic traffic, and result in new cases for your firm.
Clients requiring legal help often begin with a local search. Our local SEO services position your firm prominently in these results, drawing more visitors to your website. We optimize local service ads and improve your ranking on Google Maps, making your firm a preferred choice for local clients.
On-Page Optimization
We specialize in on-page SEO to ensure your law firm’s website meets the latest search engine standards. From keyword research to optimizing headings, we enhance your site’s performance and competitiveness.
We deliver high-impact backlinks as part of our law firm SEO services. Our tailored link-building efforts are crafted for the legal industry to ensure your site gains authority and credibility.
Link Building
Content Creation and Marketing
Our SEO-friendly content strategies help establish your firm’s online authority while attracting prospective clients and improving your search engine performance.
Our technical SEO services focus on resolving issues like crawl errors and improving speed and mobile usability, helping your website achieve top performance in search results.
Technical SEO
Conversion Rate Optimization
The aim of SEO is to drive visitors to your site and turn them into clients for your firm.
Many SEO providers focus on traffic alone and neglect conversion optimization.
We focus on making your website user-friendly and conversion-ready, ensuring visitors are encouraged to contact you.
This approach helps you turn your existing audience into paying clients without increasing traffic.
Additional Services We Offer
A well-structured and appealing website is vital for law firms focused on SEO, paid ads, or maintaining a professional online reputation. Our design services develop sites that are not only visually impressive but also optimized for SEO and conversions, driving strong returns and revenue for your firm.
Web Design for Law Firms
Google Ads and PPC
We design Google Ads campaigns to complement your SEO initiatives, connecting your firm with clients who are actively searching for legal services. These campaigns are highly effective in delivering quick returns, especially when paired with SEO in the early phases of your strategy.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
- Detroit
- Grand Rapids
- Warren
- Sterling Heights
- Lansing
- Ann Arbor
- Livonia
- Dearborn
- Troy
- Southfield
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Michigan Attorney SEO
Why Is SEO Important For Michigan Law Firms?
Search Engine Optimization (SEO) is crucial for Michigan law firms looking to attract more clients in a competitive market. With most clients searching for legal services online, SEO ensures your firm appears in front of potential clients at the right time.
Ranking on page 1 of Google for relevant legal keywords drives organic traffic and generates inquiries. Local SEO, high-quality content, and targeted keywords help Michigan attorneys establish trust and authority in their practice areas.
For Michigan law firms, SEO is a cost-efficient way to grow their practices and gain visibility in their local market.
Does SEO Really Work For Law Firms In Michigan?
Yes, SEO is highly effective for law firms in Michigan. A tailored SEO strategy can improve your search rankings, increase website traffic, and attract more client inquiries.
Optimizing your website’s content, building authoritative backlinks, and leveraging local SEO tactics like Google Business Profiles and reviews are critical steps for success. These efforts help Michigan law firms dominate local search results.
SEO provides Michigan attorneys with long-term visibility and a reliable source of new clients.
What Results Can You Expect From Attorney SEO In Michigan?
Michigan law firms investing in SEO can expect increased website traffic, improved search rankings, and steady client inquiries. Ranking for terms like “criminal defense lawyer in Detroit” or “divorce attorney near me” ensures your firm captures relevant leads.
By focusing on reviews, local directories, and content optimization, law firms can enhance credibility and attract more clients. Typically, Michigan attorneys can generate 50 to 100 leads per month within 6-12 months of consistent SEO work.