Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Grand Rapids Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Grand Rapids attorney SEO services commence with a detailed analysis of your website and the audience you are looking to engage. We craft a customised SEO plan to elevate your search rankings, attract organic traffic, and, most crucially, bring in new clients for your firm.
Local clients searching for legal help often choose firms that appear at the top of search results. Our local SEO strategies focus on positioning your firm in those searches, driving new client inquiries. We also optimize your local service ads and Google Maps profile to ensure clients can easily find your firm.
On-Page Optimization
Through our professional on-page SEO services, we ensure your law firm’s website is optimized to achieve higher search rankings. Our approach covers keyword placement, meta tag improvements, and header structuring for an improved user experience.
With our comprehensive link-building services, we help law firms establish a strong online presence by securing quality backlinks from trusted legal resources. Our team leverages strategic partnerships, guest posting opportunities, and local citations to ensure your firm’s website receives the attention it deserves. We focus on relevance and authority, ensuring each backlink drives targeted traffic and strengthens your digital footprint.
Link Building
Content Creation and Marketing
Content plays a pivotal role in SEO for law firms, acting as a bridge between your firm and potential clients. We develop engaging, informative, and SEO-friendly content that not only showcases your expertise but also answers common legal questions, provides insights into complex legal matters, and encourages client conversions. Our content strategy ensures that your firm stands out in search results while building credibility and trust with your audience.
Technical SEO ensures your website is performing optimally and ranks well in search results. We address important factors such as page speed, mobile-friendliness, and crawl errors to ensure users can access your content quickly and easily while search engines rank your site effectively.
Technical SEO
Conversion Rate Optimization
Effective SEO means not only attracting visitors but also converting them into cases. Many SEO agencies fail to optimize for conversions.
We take a unique approach by enhancing your website’s content, design, and usability to ensure that potential clients are encouraged to reach out.
This way, your firm can maximize existing traffic and generate new leads effortlessly.
Additional Services We Offer
Your law firm’s website should not only look professional but also function as a lead-generating tool. Whether you are investing in SEO, paid ads, or looking to establish a credible online presence, our web design services provide optimized, conversion-driven websites. We focus on creating user-friendly, mobile-responsive sites with compelling content and strong calls to action that help potential clients take the next step and contact your firm.
Web Design for Law Firms
Google Ads and PPC
Effective law firm marketing requires a combination of organic SEO efforts and Google Ads to maximize lead generation. Our PPC campaigns ensure your firm appears in front of potential clients at the right moment, providing immediate results. Google Ads work exceptionally well alongside SEO by driving quick inquiries while your firm builds long-term visibility. By combining these approaches, your firm benefits from a steady stream of clients and a growing online reputation.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Grand Rapids Attorney SEO
What is the role of SEO for law firms in Grand Rapids?
SEO plays an important role in Grand Rapids by helping law firms become more visible to potential clients in the area. With many people searching for legal services online, an optimized website that targets Grand Rapids-specific keywords can significantly improve rankings. Local SEO efforts, such as optimizing Google Business Profiles, building local backlinks, and publishing relevant content, help law firms attract more traffic and convert that traffic into clients.
How can law firms in Grand Rapids stand out in search results?
Law firms in Grand Rapids can stand out in search results by focusing on local SEO tactics, such as using location-based keywords and optimizing their Google Business Profiles. By acquiring high-quality local backlinks, publishing content related to local legal issues, and encouraging positive client reviews, law firms can improve their online presence and increase the chances of being found by potential clients in Grand Rapids.
Why should law firms in Grand Rapids focus on Google My Business?
Google My Business is essential for law firms in Grand Rapids because it helps improve local search rankings and increases online visibility. A complete and optimized Google My Business profile ensures that the firm appears in Google’s local search results and on Google Maps, making it easier for potential clients to find and contact the business. Having an updated profile with client reviews also contributes to improving SEO performance.
How does local content impact SEO for law firms in Grand Rapids?
Local content has a significant impact on SEO for law firms in Grand Rapids. By creating blog posts, case studies, and articles that focus on legal issues specific to Grand Rapids, law firms can attract local traffic and build authority in the area. Search engines prioritise content that is relevant to local users, so publishing locally-focused material improves search rankings and helps potential clients find the law firm.
What are the key SEO tactics for law firms in Grand Rapids?
Key SEO tactics for law firms in Grand Rapids include targeting location-based keywords, optimizing Google Business Profiles, acquiring local backlinks, and consistently publishing relevant local content. Encouraging positive client reviews and ensuring the website is mobile-friendly and fast-loading are also essential for improving local search rankings and attracting more clients in the area.