Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Minneapolis Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Minneapolis legal SEO services begin with an in-depth analysis of your website and the audience you are looking to attract. We design a customised SEO plan to improve your search engine rankings, boost organic visits, and most importantly, help your firm win new cases.
Clients searching for legal services often rely on local search results to find firms they can trust. Our local SEO strategies position your firm where potential clients are searching, bringing more traffic to your website. We also optimize local service ads and refine your Google Maps profile to make your firm easily accessible.
On-Page Optimization
With our on-page SEO solutions, your law firm’s website will be fully optimized to meet search engine standards. Our strategies include keyword refinement, meta data improvements, and structured content to enhance your online presence.
We offer law firms a results-driven link-building approach that combines ethical SEO practices with industry expertise. Our team carefully researches and identifies the best legal directories, blogs, and professional networks to secure authoritative backlinks. We ensure each link adds value by enhancing domain authority, increasing website traffic, and positioning your firm as a thought leader in the legal field.
Link Building
Content Creation and Marketing
SEO success hinges on content that is both informative and engaging. We create highly targeted legal content that addresses the concerns of your prospective clients while improving your website’s ranking potential. Our approach includes in-depth keyword research, strategic content planning, and delivering valuable legal insights that set your firm apart from competitors.
Technical SEO plays a vital role in improving search engine performance. We focus on key areas like site speed, mobile compatibility, and crawlability to ensure your website delivers a smooth experience for both users and search engines.
Technical SEO
Conversion Rate Optimization
SEO’s primary objective is to drive traffic to your website, but the real goal is converting that traffic into real cases for your firm.
Unfortunately, most SEO agencies focus only on rankings and overlook conversion optimization.
We take a different approach by ensuring that every page on your website is carefully optimized to encourage visitors to take action. By refining your content, improving user experience, and strategically placing calls to action, we significantly increase the number of people who contact your firm.
These potential clients are already on your website—we just ensure they take the next step to work with you.
Additional Services We Offer
Every law firm needs a website that reflects its professionalism and credibility, whether focusing on SEO, paid advertising, or building trust with potential clients. Our web design services create custom-built, visually appealing websites that provide an exceptional user experience while being fully optimized for search engines. We focus on mobile responsiveness, clear messaging, and strategic calls to action to help your firm attract, engage, and convert potential clients efficiently. With our expertise, your law firm can achieve a competitive edge and maximize its online potential.
Web Design for Law Firms
Google Ads and PPC
A well-rounded marketing strategy for law firms includes both SEO and Google Ads to attract potential clients efficiently. Our PPC campaigns target individuals who need legal assistance now, providing an immediate source of leads. Running Google Ads alongside organic efforts helps your firm achieve quicker results while establishing long-term credibility. With our expert management, your firm can enjoy steady growth and improved client engagement.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Minneapolis Attorney SEO
How can law firms in Minneapolis improve their SEO rankings?
Law firms in Minneapolis can improve their SEO rankings by optimizing their website with local keywords, updating their Google My Business profile, and ensuring their website is mobile-friendly and fast. Creating high-quality content that addresses Minneapolis-specific legal concerns, acquiring local backlinks, and generating positive reviews will further improve search rankings. Consistency in all SEO efforts will help drive more local traffic and increase client conversions.
What are effective local SEO strategies for law firms in Minneapolis?
Effective local SEO strategies for law firms in Minneapolis include targeting keywords specific to the city, optimizing Google Business Profiles, and regularly creating locally-relevant content. Additionally, acquiring backlinks from trusted local sources, such as local news websites, directories, and community organisations, can enhance SEO performance. Building an online reputation through positive client reviews also helps boost rankings in local search results.
Why should law firms in Minneapolis prioritise local SEO?
Local SEO is critical for law firms in Minneapolis because it helps them reach clients specifically in their geographic area. By optimizing for local search terms and ensuring accurate business listings across online directories, law firms can appear in front of potential clients who are searching for legal services in Minneapolis. Prioritising local SEO ensures that the firm stands out in local searches and improves visibility on Google Maps and local search results.
How can law firms in Minneapolis stand out in search results?
To stand out in search results, law firms in Minneapolis should focus on optimizing their website with relevant local keywords and ensuring it is mobile-friendly and fast. A comprehensive Google My Business profile, local content, and a strategy for acquiring high-quality local backlinks will increase visibility in local searches. Encouraging positive reviews from clients and engaging with the community through local events or sponsorships can also help boost SEO performance.
What role do client reviews play in SEO for law firms in Minneapolis?
Client reviews play a crucial role in SEO for law firms in Minneapolis, as Google uses reviews as a ranking factor for local searches. Firms with a high volume of positive reviews tend to rank higher in search results, improving their visibility and attracting more potential clients. Positive reviews also serve as social proof, helping prospective clients feel confident in their decision to hire the firm. Encouraging clients to leave reviews and responding to them helps build a strong online reputation.