Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Rochester Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Rochester SEO services for law firms start with a comprehensive review of your website and the audience you are targeting. We formulate a bespoke SEO strategy to enhance your search presence, drive organic traffic, and ensure your firm secures more clients.
Clients seeking legal assistance often begin their search within their local area. Our local SEO strategies focus on ensuring your firm appears prominently in search results that potential clients rely on. By optimizing local service ads and managing your Google Maps presence, we help your firm attract more inquiries and provide easy access to your services.
On-Page Optimization
With our expert on-page SEO solutions, your law firm’s website will meet search engine guidelines and attract more traffic. We work on optimizing page titles, meta tags, headings, and internal linking to improve search relevance and site usability.
Our expert law firm SEO team works diligently to secure high-quality backlinks that support your firm’s long-term success. We identify relevant legal websites, collaborate with trusted legal publications, and leverage strategic partnerships to create a strong backlink profile that enhances your firm’s online presence and drives valuable inquiries.
Link Building
Content Creation and Marketing
We craft compelling, keyword-rich content that helps law firms expand their online reach and attract new clients. Our content development strategy includes informative articles, practice area pages, and resourceful blog posts that enhance your firm’s authority and visibility.
Our technical SEO services ensure your website is optimized for both users and search engines. We focus on enhancing page speed, mobile compatibility, and crawl efficiency to improve search rankings and provide visitors with a smooth browsing experience.
Technical SEO
Conversion Rate Optimization
SEO should not just focus on bringing visitors to your website but on converting them into paying clients.
Many SEO agencies overlook this crucial aspect, missing valuable opportunities to generate cases for your firm.
We optimize your website by enhancing its content, refining calls to action, and improving user experience to encourage inquiries.
This allows your firm to turn existing visitors into clients without the need for additional advertising efforts.
By optimizing your current traffic, we help your firm grow more efficiently.
Additional Services We Offer
A high-quality website is vital for law firms looking to compete in the digital space. Whether you’re implementing SEO, paid ads, or simply aiming for professional credibility, our web design services create customized websites that are visually appealing and performance-driven. We optimize for search engines, user experience, and conversions to ensure your firm’s website serves as an effective tool for attracting and retaining clients.
Web Design for Law Firms
Google Ads and PPC
Google Ads provide law firms with the opportunity to generate quick leads and build their client base while SEO efforts focus on long-term growth. Our PPC management services target individuals actively searching for legal assistance, ensuring that your firm captures inquiries without delay. Running Google Ads alongside SEO ensures your firm benefits from immediate visibility and ongoing improvements in organic search rankings. This comprehensive approach helps law firms achieve sustainable business success.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Rochester Attorney SEO
How can SEO help my law firm in Rochester?
SEO helps law firms in Rochester gain online exposure and attract clients searching for legal services. By targeting location-based keywords, creating high-quality content, and optimizing your Google Business Profile, your law firm can increase its chances of appearing in search results and ranking higher for legal services in Rochester.
What is the importance of local SEO for law firms in Rochester?
Local SEO is essential for law firms in Rochester as it helps them rank higher in location-based searches. By optimizing your website with local keywords, claiming and optimizing your Google Business Profile, and obtaining backlinks from local sources, your firm is more likely to be found by clients looking for legal services in the Rochester area.
How does Google Business Profile help law firms in Rochester?
Google Business Profile is a powerful tool for improving local SEO. It allows your law firm to show up in Google’s local 3-pack, Google Maps, and search results when clients in Rochester search for relevant legal services. Make sure to keep your profile updated with accurate details, client reviews, and business photos to attract local clients.
What type of content should my law firm create for SEO in Rochester?
Creating content that answers the most common legal questions in Rochester can help improve your SEO rankings. Focus on writing blog posts and practice area pages on topics like bankruptcy, estate planning, personal injury, and criminal defence. Adding local references and keywords can further enhance your rankings and help attract more clients.
How do client reviews affect SEO for law firms in Rochester?
Client reviews are an important part of SEO as they influence both your reputation and search engine rankings. Positive reviews on Google Business Profile increase trust and make your law firm more likely to appear in local search results, leading to more client inquiries and consultations.