Dominate Marketing

If You Are a Top Tier Law Firm, You Need

Top Tier SEO For Lawyers Saint Paul

Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?

Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.

Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.

Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.

Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.

Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.

The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.

Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.

Let alone the differences between the specific types of clients within these practice areas.

To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.

When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.

If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Use SEO to get in front of them and help you grow your firm.

The biggest point of difference I bring is that I actually care.

I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.

I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).

I care about results.

If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.

If this is something you’d be interested in, click the link below, fill out the form and let’s talk.

Our Saint Paul Law Firm SEO Services

Comprehensive Search Engine Optimization Strategy

Our Saint Paul law firm SEO solutions start with a thorough evaluation of your website and the audience you aim to reach. We create a tailored SEO strategy designed to boost your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.

When people need legal assistance, they look for firms in their area. Our local SEO solutions help your firm appear in relevant searches, attracting more visitors to your website. We also focus on optimizing local service ads and managing your Google Maps presence to connect you with local clients.

On-Page Optimization

Our on-page SEO services help law firms improve their online presence by optimizing vital elements such as meta tags, keyword integration, and heading structures. We create a strategy that helps your firm rank above competitors.

Our law firm SEO specialists develop tailored link-building campaigns that focus on relevance, authority, and ethical SEO practices. We secure backlinks from trusted legal websites, professional organizations, and relevant business directories to enhance your firm’s visibility and credibility online. Our data-driven approach ensures measurable improvements in search rankings and client acquisition.

Link Building

Content Creation and Marketing

With our content-driven SEO approach, law firms can achieve higher search engine rankings and increased client inquiries. We create engaging, informative, and SEO-friendly content that resonates with your target audience and answers their pressing legal concerns. Our content strategies are crafted to build credibility, trust, and long-term online success.

With our technical SEO services, we enhance crucial elements such as site speed, mobile responsiveness, and crawlability to create a search-friendly website that provides users with a seamless browsing experience and helps your firm achieve better search rankings.

Technical SEO

Conversion Rate Optimization

Getting visitors to your website is just the first step in the SEO process; turning them into actual clients is where the real value lies.

Many SEO agencies fail to optimize for conversions, focusing solely on bringing in more traffic.

We optimize your website to ensure every page is designed to convert visitors into paying clients by refining content, enhancing design, and strategically placing calls to action.

By maximizing your existing traffic, we help you turn visitors into valuable leads without increasing your marketing efforts.

Additional Services We Offer

A well-designed website is critical for any law firm that wants to attract and convert potential clients. Whether your focus is SEO, paid marketing, or simply maintaining a professional image, our web design services deliver modern, conversion-focused websites that align with your firm’s goals. We ensure your site is optimized for search engines, mobile-friendly, and easy to navigate so that visitors can quickly find what they need and take action. By enhancing the user experience and optimizing every aspect of your site, we help your firm grow and improve its online reach.

Web Design for Law Firms

Google Ads and PPC

Combining SEO with Google Ads is a smart strategy for law firms looking to achieve their business goals faster. Our PPC campaigns focus on attracting clients who are actively searching for legal representation, delivering quick and measurable results. Google Ads provide immediate visibility and complement your SEO efforts to ensure a consistent stream of inquiries. With our tailored approach, your firm can effectively balance short-term gains and long-term success.

Case Studies

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

Want Results Like These?

What My Clients Have to Say

Clients I Have Worked With

Who I Work With

We Service All Law Firms In Saint Paul

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

Why is local content important for SEO for law firms in Saint Paul?

Local content is essential for SEO for law firms in Saint Paul because it helps the firm rank higher in local search results. By creating content that addresses legal issues specific to Saint Paul and the surrounding area, law firms can attract more local clients. Blog posts, case studies, and articles that answer common legal questions faced by Saint Paul residents not only help increase rankings but also position the firm as a trusted authority in the local legal community.

How can law firms in Saint Paul build local backlinks?

Law firms in Saint Paul can build local backlinks by collaborating with local businesses, news outlets, and community organisations. Sponsoring local events, participating in community outreach, or guest blogging for local websites are great ways to acquire backlinks that improve SEO. The more relevant and authoritative the backlink, the more it will positively impact the law firm’s SEO and local search rankings.

How does Google My Business affect SEO for law firms in Saint Paul?

Google My Business is a key factor in local SEO for law firms in Saint Paul. An optimized Google My Business profile helps law firms appear in local search results and Google Maps, making it easier for potential clients to find and contact them. Ensuring that the profile includes accurate business details, client reviews, and engaging photos can enhance the firm’s visibility and improve local rankings. Keeping the profile up to date is essential for maintaining a strong local presence.

What are the best ways for law firms in Saint Paul to improve local SEO?

The best ways for law firms in Saint Paul to improve local SEO include using Saint Paul-specific keywords on their website, creating content tailored to the local community, and optimizing their Google My Business profile. Acquiring backlinks from local sources, such as community organisations and local publications, will further strengthen SEO efforts. Generating positive reviews and keeping the website mobile-friendly and fast are additional strategies to enhance local search performance.

How can client reviews help law firms in Saint Paul rank better in search results?

Client reviews significantly affect SEO for law firms in Saint Paul by acting as ranking signals for Google. Positive reviews indicate to search engines that the law firm is trustworthy and authoritative, which can result in higher rankings in local search results. Reviews also influence prospective clients by providing social proof and helping to build credibility. Encouraging clients to leave reviews and responding to feedback can improve both SEO performance and client trust.