Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Kansas City Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Kansas City law firm SEO services start with a thorough assessment of your website and the audience you aim to attract. We create a tailored SEO strategy designed to boost your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.
Finding the right law firm often begins with a local search. Our local SEO strategies help place your firm where clients are looking, increasing traffic and inquiries. We also focus on local service ads and Google Maps optimization to ensure your firm is easily found.
On-Page Optimization
Our on-page SEO solutions for law firms ensure that your website is optimized to attract more clients. We focus on keyword integration, optimizing meta data, and structuring headers to provide a search-friendly experience.
Our link-building services for law firms focus on enhancing your website’s authority through high-quality, niche-relevant backlinks. We work with leading legal websites, associations, and directories to secure placements that strengthen your site’s reputation and improve its search visibility.
Link Building
Content Creation and Marketing
We produce compelling legal content that attracts potential clients and improves search engine rankings. Our strategy focuses on creating valuable, well-structured, and SEO-friendly content that highlights your firm’s expertise and offers practical legal insights that potential clients are actively searching for.
Enhancing technical SEO is fundamental for improving your website’s performance and search rankings. We focus on optimizing page speed, fixing crawl errors, and ensuring mobile compatibility to align with search engine guidelines. This approach helps deliver a seamless experience for users while making your website more accessible to search engines.
Technical SEO
Conversion Rate Optimization
SEO is not just about driving traffic; it’s about ensuring that traffic turns into cases for your firm.
Most SEO providers miss the mark when it comes to optimizing for conversions, focusing only on rankings.
We take a comprehensive approach by refining your website’s structure, content, and calls to action, ensuring that visitors are compelled to reach out.
This approach helps your firm get more clients from the traffic you already have.
Additional Services We Offer
A high-quality website is a fundamental part of any law firm’s marketing strategy, whether your focus is SEO, paid ads, or reputation building. Our web design services deliver professional, conversion-focused websites that help attract and engage potential clients. We incorporate best practices in user experience, SEO, and design to create a site that enhances your firm’s credibility and generates inquiries. With our approach, your website will be a valuable asset in growing your legal practice and achieving long-term success.
Web Design for Law Firms
Google Ads and PPC
While SEO is essential for long-term success, law firms can benefit from the immediate impact of Google Ads. Our PPC campaigns put your firm in front of clients actively looking for legal services, generating leads quickly and efficiently. By using Google Ads alongside SEO, your firm can secure inquiries right away while improving organic visibility over time. Our approach ensures that your firm enjoys both short-term results and sustainable long-term growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Kansas City Attorney SEO
How can law firms in Kansas City improve their SEO rankings?
Law firms in Kansas City can improve their SEO rankings by optimizing their website for local search terms, regularly publishing relevant content, and ensuring their Google My Business profile is up to date. Building local backlinks, encouraging client reviews, and ensuring the website loads quickly and is mobile-friendly will further boost SEO performance.
What role does local content play in SEO for Kansas City law firms?
Local content plays a key role in SEO for Kansas City law firms as it targets the unique legal needs and issues of residents in the area. By creating content about local laws, regulations, and case studies, law firms can engage potential clients and improve their ranking in local search results.
How can Kansas City law firms get more client reviews?
Kansas City law firms can ask satisfied clients for reviews by following up after services are rendered and sending them direct links to review sites. Offering incentives for leaving feedback or creating a simple, user-friendly process can increase the number of reviews and improve the firm’s reputation.
Why is Google My Business essential for law firms in Kansas City?
Google My Business is essential for Kansas City law firms as it helps them appear in local searches and on Google Maps. A well-optimized profile with accurate information, positive reviews, and regular updates enhances local SEO and attracts more potential clients.
What are the top SEO strategies for law firms in Kansas City?
The top SEO strategies for law firms in Kansas City include using targeted local keywords, optimizing their Google My Business profile, creating local content, acquiring backlinks from Kansas City-based businesses and organisations, and collecting positive reviews from clients to enhance online reputation.