Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Lincoln Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Lincoln lawyer SEO services commence with a detailed review of your website and the audience you are looking to engage. We craft a customised SEO plan to elevate your rankings, drive organic traffic, and most crucially, help your firm gain new clients.
Clients searching for legal help often prefer firms they can access easily. Our local SEO solutions ensure your firm appears in relevant searches, directing more potential clients to your website. We also focus on local service ads and Google Maps listings to facilitate client engagement.
On-Page Optimization
We specialize in on-page SEO strategies that focus on optimizing your law firm’s website for improved rankings. Our approach covers keyword research, meta optimization, and structured content to enhance your online presence.
We take a comprehensive approach to law firm link-building, ensuring each backlink strengthens your website’s SEO performance. Our strategies include targeted outreach to authoritative legal sources, strategic guest posting, and leveraging partnerships with industry associations.
Link Building
Content Creation and Marketing
Our content creation services for law firms focus on crafting high-value, informative, and engaging content that speaks to your audience and helps improve search rankings. We take a strategic approach to ensure your firm gains visibility and credibility in the competitive legal market.
Technical SEO helps ensure your website operates smoothly and ranks effectively. We work on key elements such as page speed optimization, mobile responsiveness, and crawlability to make your website easily accessible to both users and search engines, helping to attract more potential clients.
Technical SEO
Conversion Rate Optimization
SEO should be about more than just driving traffic; it should help convert that traffic into valuable cases for your firm.
Unfortunately, many SEO agencies focus only on increasing rankings and ignore the importance of conversion optimization.
We specialize in turning your website into a conversion-focused platform by improving content, refining design, and implementing strategic calls to action.
By focusing on the visitors already on your website, we help your firm secure more clients without needing to increase advertising efforts.
With our approach, your website becomes a powerful tool for turning traffic into real business opportunities.
Additional Services We Offer
A well-designed, professional website is the foundation of any law firm’s online presence, whether your focus is SEO, paid advertising, or simply building credibility with potential clients. Our web design services provide modern, user-friendly websites that are fully optimized to rank in search engines and drive conversions. We prioritize responsive design, fast load times, and an intuitive layout to create a seamless user experience. With a focus on clear calls to action and engaging content, our websites help your firm attract inquiries, convert leads, and maximize the return on your digital marketing efforts.
Web Design for Law Firms
Google Ads and PPC
A well-rounded marketing strategy for law firms includes both SEO and Google Ads to maximize lead generation. Our PPC services target individuals searching for legal representation, providing fast and reliable results. Google Ads complement SEO efforts by generating immediate inquiries while your firm works towards sustainable online growth. This strategic approach helps law firms stay competitive and attract clients efficiently.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Lincoln Attorney SEO
How can law firms in Lincoln improve their SEO rankings?
Law firms in Lincoln can improve their SEO rankings by optimizing their website with local keywords such as “Lincoln attorneys” or “lawyers in Lincoln.” It’s crucial to keep the firm’s Google My Business profile fully updated and complete. Additionally, creating blog content that addresses legal issues specific to Lincoln can attract local traffic. Building backlinks from local business directories and community websites also helps improve authority and search ranking.
Why is local content important for law firms in Lincoln?
Local content is vital for law firms in Lincoln as it helps the firm appear in searches relevant to the community. By addressing legal topics unique to Lincoln, such as local regulations or case law, firms can position themselves as knowledgeable experts. This increases the likelihood of attracting local clients and ranking higher in local search results. Tailoring content to local residents’ needs makes the firm more relevant and engaging.
How do client reviews impact SEO for law firms in Lincoln?
Client reviews play a significant role in local SEO for law firms in Lincoln. Reviews on platforms like Google My Business provide social proof and can improve rankings by showing that the firm is trusted in the local community. Positive reviews help boost credibility, while responding to reviews—both good and bad—signals that the firm is engaged and committed to client satisfaction, further enhancing its online reputation.
What types of local backlinks should law firms in Lincoln focus on?
Law firms should focus on obtaining backlinks from authoritative local sources. This includes business directories, local news websites, legal organisations, and chambers of commerce. By engaging in local events or sponsoring community initiatives, law firms can earn high-quality backlinks from these sources, which not only increase authority but also contribute to better local SEO rankings.
How can law firms in Lincoln engage with their community to improve SEO?
Engaging with the local community is an excellent way for law firms in Lincoln to improve SEO. Participating in community events, volunteering, or sponsoring local organisations can generate backlinks from trusted local sources. Publishing content that highlights local legal issues or successes also fosters trust and demonstrates the firm’s commitment to the community, all of which contribute to improved SEO performance.
What is the role of social media for law firms in Lincoln in SEO?
Social media plays an important role in SEO for law firms in Lincoln by helping them connect with a broader local audience. Sharing relevant legal tips, news, and success stories on platforms like Facebook, LinkedIn, and Twitter can drive traffic to the firm’s website and improve its online presence. Engaging with followers and responding to comments can also build trust, encourage shares, and indirectly boost SEO by increasing content reach.