Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Newark Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Newark law firm SEO solutions start with a thorough evaluation of your website and the audience you aim to reach. We create a tailored SEO strategy designed to boost your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.
People in need of legal services typically search locally first. Our local SEO strategies work to position your firm in relevant search results, driving more visitors to your website. We also optimize local service ads and Google Maps to support client acquisition.
On-Page Optimization
Our on-page optimization services provide your law firm with a well-structured website designed to meet search engine criteria. We focus on essential factors such as keyword research, optimizing meta titles and descriptions, enhancing content readability, and improving heading structures to ensure your site ranks prominently and attracts valuable clients.
We help law firms build a strong backlink profile through ethical and effective link-building strategies. Our approach focuses on relevance and authority, ensuring each backlink aligns with your firm’s online marketing goals and practice areas.
Link Building
Content Creation and Marketing
Great content fuels your law firm’s SEO success. We craft detailed, engaging, and search-friendly content that communicates your firm’s knowledge and services, helping prospective clients make informed decisions. Our approach focuses on creating valuable content that positions your firm at the forefront of your practice area.
A well-optimized website starts with technical SEO. We address critical elements such as page speed, crawl efficiency, and mobile usability to ensure your website functions efficiently, meets search engine expectations, and offers an excellent experience to potential clients.
Technical SEO
Conversion Rate Optimization
SEO is not just about driving traffic to your website; it’s about turning that traffic into paying clients for your firm.
Unfortunately, many SEO providers focus only on rankings and overlook the crucial element of conversion optimization.
We take a more strategic approach by ensuring that every page of your website is designed to encourage visitors to take action. Through engaging content, intuitive navigation, and strategic calls to action, we make it easy for potential clients to contact your firm.
By leveraging the traffic you already have, we help you turn visitors into clients without additional marketing spend.
Our approach focuses on maximizing your website’s existing potential to bring in more inquiries and cases.
Additional Services We Offer
A professional website is essential for law firms that want to remain competitive in today’s digital landscape. Whether your focus is SEO, paid advertising, or brand credibility, our web design services create modern, effective websites that drive results. We optimize for speed, usability, and SEO, ensuring that your site ranks well and encourages potential clients to take action. By combining strategic design with practical functionality, we help your firm generate leads and grow its client base.
Web Design for Law Firms
Google Ads and PPC
For law firms looking to attract clients quickly, Google Ads provide an effective way to generate immediate inquiries while SEO builds long-term authority. Our PPC campaigns target high-intent audiences, ensuring that your firm secures leads right away. Running Google Ads alongside SEO creates a balanced marketing approach that delivers both instant and sustainable results. This strategic combination helps law firms maximize their marketing potential and achieve their business goals.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Newark Attorney SEO
Why is SEO important for law firms in Newark?
SEO is essential for law firms in Newark to stand out in a competitive market. By optimizing your website for local searches and targeting relevant keywords, you can make it easier for potential clients to find your law firm when searching for legal services specific to Newark.
How does local SEO help law firms in Newark?
Local SEO helps your law firm appear in search results for location-based searches, such as “Newark personal injury lawyer.” By optimizing your website and Google Business Profile with local information and client reviews, you increase your chances of ranking higher in relevant local searches.
How does Google Business Profile help law firms in Newark?
Google Business Profile allows your law firm to appear in Google’s local search results and maps. By ensuring your profile is fully optimized with accurate details, including hours of operation and client reviews, you can attract local clients who need legal services in Newark.
What role do online reviews play in SEO for law firms in Newark?
Online reviews play a crucial role in SEO by increasing your law firm’s credibility. Positive reviews on platforms like Google Business Profile signal to search engines that your firm is reputable, improving your rankings in local search results and helping potential clients find you more easily.
What kind of content should I create for my law firm’s SEO in Newark?
Content should focus on addressing the specific legal needs of clients in Newark. Writing blog posts, creating resource pages, and providing valuable information on topics such as personal injury, family law, and criminal defence will attract local clients and help improve your search rankings.