Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Paterson Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Paterson lawyer SEO services commence with a detailed review of your website and the audience you are looking to engage. We craft a customised SEO plan to elevate your rankings, drive organic traffic, and most crucially, help your firm gain new clients.
When clients search for legal services, they prefer firms located nearby. Our local SEO strategies position your firm in relevant searches, generating more inquiries. We also work on optimizing your local service ads and managing your Google Maps presence for improved accessibility.
On-Page Optimization
With our specialized on-page optimization services, we help law firms build an online presence that meets search engine guidelines. We optimize page elements such as keyword distribution, title tags, content readability, and schema markup to improve discoverability and audience engagement.
As a premier law firm SEO partner, we provide strategic link-building campaigns tailored to your firm’s specific needs. Our approach includes securing high-quality backlinks from authoritative legal directories, respected industry blogs, and professional organizations. We focus on building a backlink profile that aligns with your practice areas, ensuring relevance and credibility. Each backlink is carefully sourced to improve your website’s authority, helping to attract potential clients and establish your firm as a trusted resource in the legal industry.
Link Building
Content Creation and Marketing
Strategic content creation is at the heart of our law firm SEO approach. We produce engaging, informative, and optimized content that improves search rankings and fosters trust with potential clients. Whether it’s practice area pages, blog posts, or legal guides, we ensure your content supports your firm’s growth goals.
Technical SEO is an essential component of a successful online presence. We optimize key aspects such as page speed, mobile-friendliness, and crawlability to ensure your website is easily discoverable by search engines and provides a high-quality experience for visitors.
Technical SEO
Conversion Rate Optimization
The goal of SEO isn’t just to increase website visitors; it’s to convert them into valuable clients for your firm.
Unfortunately, most SEO agencies overlook conversion optimization and focus only on rankings.
We ensure your website is fully optimized to guide visitors toward contacting your firm by improving user experience, enhancing content, and strategically positioning calls to action.
By making the most of your existing traffic, we help you achieve more inquiries without increasing your marketing efforts.
Our strategies are designed to ensure that your firm benefits from every visitor who lands on your website.
Additional Services We Offer
Having a strong online presence is crucial for law firms that want to grow their client base and maintain credibility. Whether you’re using SEO, paid ads, or simply want to enhance your firm’s reputation, our web design services create customized websites that drive results. We focus on building responsive, SEO-friendly sites with strategic calls to action and user-friendly navigation, helping potential clients find and engage with your firm effortlessly.
Web Design for Law Firms
Google Ads and PPC
While SEO is essential for long-term success, Google Ads allow law firms to capture immediate opportunities by targeting clients actively seeking legal representation. Our expertly managed PPC campaigns provide a quick return on investment, helping your firm attract leads without delay. By running Google Ads alongside SEO efforts, your firm can establish an online presence rapidly while continuing to build credibility through organic search. This strategic combination ensures a steady flow of new clients and consistent business growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Paterson Attorney SEO
Why should law firms in Paterson focus on SEO?
Law firms in Paterson should focus on SEO to remain competitive in a saturated market. optimizing your website for local keywords and creating high-quality content makes it easier for clients in Paterson to find your firm when searching for legal services.
What are the benefits of local SEO for law firms in Paterson?
Local SEO helps law firms in Paterson rank higher for location-based search queries. By using targeted local keywords, optimizing your Google Business Profile, and building backlinks from local sites, you can improve your firm’s chances of being found by potential clients in Paterson.
How does Google Business Profile help law firms in Paterson?
Google Business Profile is key for law firms in Paterson because it boosts local search rankings. By ensuring your profile is complete with accurate details and positive reviews, you can attract more clients in Paterson searching for legal services.
What should I include on my law firm’s Google Business Profile in Paterson?
Make sure your Google Business Profile includes your law firm’s name, address, phone number, business hours, website link, and client reviews. This information helps potential clients in Paterson find you easily and trust that your firm offers the services they need.
How can I improve my law firm’s SEO in Paterson?
Improving your law firm’s SEO in Paterson involves optimizing your website with local keywords, creating valuable content, and building backlinks from local sites. Additionally, make sure your Google Business Profile is fully optimized to help your firm rank higher in local search results.