Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Buffalo Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Buffalo attorney SEO services commence with a detailed analysis of your website and the audience you wish to engage. We craft a customised SEO plan to elevate your search rankings, attract organic traffic, and, most crucially, bring in new clients for your firm.
Potential clients searching for legal services often prioritize proximity. Our local SEO strategies ensure your firm appears in important search results, directing more inquiries to your site. We also focus on local service ads and refining your Google Maps listing to improve client access.
On-Page Optimization
Our law firm on-page optimization services include refining your website’s structure and content to align with SEO standards. We optimize critical areas such as keyword usage, title tags, URL structures, and content hierarchy to help your firm rank above competitors.
We provide law firms with strategic link-building plans that are carefully designed to align with their target audience and industry goals. Our process involves securing backlinks from credible legal sources, including bar associations, authoritative legal blogs, and well-respected directories to strengthen your firm’s online reputation and attract potential clients.
Link Building
Content Creation and Marketing
SEO for law firms requires more than just keywords—it demands meaningful content that answers client questions and provides value. Our expert writers create engaging, informative, and optimized content that enhances your firm’s credibility and search performance.
With technical SEO optimization, your website can achieve better rankings and user engagement. We focus on improving elements like site speed, mobile usability, and crawlability to create a seamless browsing experience while ensuring compliance with search engine algorithms.
Technical SEO
Conversion Rate Optimization
Getting potential clients to your website is important, but ensuring they contact your firm is what really counts.
Unfortunately, most SEO providers focus only on rankings and traffic, neglecting conversion opportunities.
We optimize your website with persuasive content, user-friendly design, and strategic calls to action that guide visitors toward taking action.
By focusing on your existing audience, we help you increase inquiries and sign more clients without increasing website traffic.
Our goal is to ensure that your website delivers results, not just visitors.
Additional Services We Offer
A modern, professionally designed website is essential for any law firm looking to expand its client base and enhance credibility. Whether your focus is SEO, paid marketing, or general brand-building, our web design services create fully optimized, conversion-focused websites. We ensure your site is fast, mobile-friendly, and packed with engaging content that encourages visitors to take action. Our goal is to make your website a valuable asset that helps grow your legal practice.
Web Design for Law Firms
Google Ads and PPC
Law firms looking to achieve both immediate and long-term success should consider running Google Ads alongside their SEO strategy. Our PPC campaigns are designed to attract potential clients quickly, delivering fast results while organic rankings continue to grow. Google Ads provide a steady stream of inquiries, ensuring that your firm secures clients efficiently. By combining both strategies, we help law firms achieve a strong online presence and a reliable client acquisition system.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Buffalo Attorney SEO
How can SEO help my law firm in Buffalo?
SEO can help law firms in Buffalo by improving their online presence and ensuring they show up in search results when potential clients search for legal services. By using targeted keywords, optimizing your Google Business Profile, and building local backlinks, your firm can increase its chances of appearing in relevant searches, attracting more clients in Buffalo.
Why is keyword research crucial for my law firm’s SEO in Buffalo?
Keyword research is critical to identifying what potential clients in Buffalo are searching for when they need legal help. By using the right keywords in your website content, blogs, and practice area pages, you can improve your rankings for those searches and ensure your firm is visible to local clients who need your services.
How does Google Business Profile help law firms in Buffalo?
Google Business Profile is crucial for local SEO. By optimizing your profile with accurate business details, client reviews, and regular updates, your law firm can appear in Google’s local search results and Google Maps when clients in Buffalo search for legal services. This can lead to more website visits, phone calls, and consultations.
What kind of content should I focus on for SEO in Buffalo?
Content should focus on the legal needs of Buffalo residents. This includes writing blog posts and creating practice area pages around topics like criminal law, personal injury, family law, and estate planning. Incorporating local keywords and city-specific references will help your content rank higher in local search results and attract more clients.
Why are online reviews important for law firms in Buffalo?
Online reviews play a vital role in SEO by building trust with potential clients and improving search engine rankings. Positive reviews on Google Business Profile signal to search engines that your law firm is reputable, which can boost your rankings and increase your chances of being found by clients searching for legal help in Buffalo.