Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our New York City Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our New York City lawyer SEO services begin with an in-depth evaluation of your website and the potential clients you want to reach. We develop a personalised SEO approach aimed at enhancing your online presence, increasing organic traffic, and ultimately helping your firm gain more cases.
Local SEO is key to attracting clients in need of legal representation. Our strategies help place your firm in front of those searching in your area, driving more leads to your website. We also optimize local service ads and Google Maps to make your firm easier to find.
On-Page Optimization
Our tailored on-page SEO services help law firms gain a competitive edge by optimizing critical website elements. We focus on keyword integration, content structure, user engagement factors, and meta optimization to improve rankings and increase client inquiries.
Our comprehensive law firm SEO link-building services focus on acquiring authoritative backlinks that support your firm’s growth and search performance. We utilize content marketing, outreach to legal professionals, and collaboration with industry influencers to ensure each backlink adds genuine value to your website and improves its relevance to search engines.
Link Building
Content Creation and Marketing
Strong SEO content helps law firms connect with their audience and generate new business. We develop engaging, educational, and search-friendly content that showcases your firm’s services, builds trust, and encourages potential clients to reach out for legal assistance.
Technical SEO helps your website perform efficiently and rank higher in search results. We focus on optimizing page speed, mobile responsiveness, and crawlability to ensure search engines and users can access your content effortlessly and find the information they need.
Technical SEO
Conversion Rate Optimization
The success of SEO doesn’t just come from rankings; it comes from converting website visitors into paying clients.
Many SEO agencies focus on visibility but fail to optimize for conversions, leaving firms with untapped potential.
We work to ensure that every page of your website is crafted to engage visitors and guide them toward contacting your firm.
This approach allows you to make the most of your existing traffic without increasing advertising spend.
By strategically optimizing your website, we help your firm convert more visitors into loyal clients.
Additional Services We Offer
Whether your law firm is utilizing SEO, paid ads, or building credibility, having a professional website is critical to success. Our web design services focus on crafting visually appealing, conversion-optimized websites that provide an excellent user experience. We build responsive, search engine-friendly sites that drive traffic, engage visitors, and ultimately turn them into paying clients. With our approach, your firm can achieve greater visibility and long-term business growth.
Web Design for Law Firms
Google Ads and PPC
Combining SEO with Google Ads creates a powerful strategy for law firms looking to generate leads quickly and sustain long-term success. Our expert PPC management services ensure that your firm gets immediate exposure to potential clients actively searching for legal representation. Google Ads provide a rapid influx of inquiries, while SEO builds a solid foundation for lasting visibility. This dual approach allows your firm to maximize its marketing efforts and achieve sustainable growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About New York City Attorney SEO
How can SEO help my law firm in New York City?
In a competitive market like New York City, SEO is crucial for law firms looking to stand out. With millions of potential clients searching for legal services online, optimizing your website with relevant keywords, creating high-quality content, and ensuring your Google Business Profile is well-managed will help you attract clients who are searching for specific legal services in your area of expertise.
Why is local SEO important for my law firm in New York City?
Local SEO is essential for law firms in New York City because it ensures your firm appears in relevant local searches. By targeting location-based keywords, ensuring your Google Business Profile is fully optimized, and obtaining local backlinks, your law firm can rank higher for searches like “New York City personal injury lawyer” or “New York family law attorney.”
How does Google Business Profile help law firms in New York City?
Google Business Profile is vital for law firms in New York City to improve their presence in local search results. When clients search for legal services nearby, an optimized profile helps your firm appear in the local 3-pack, Google Maps, and search results, leading to more clicks, calls, and consultations from clients looking for legal help in the city.
What types of content should my law firm focus on for SEO in New York City?
Your content strategy should focus on addressing the most common legal challenges faced by clients in New York City. Blog posts, articles, and practice area pages should cover topics like personal injury law, real estate law, corporate law, and family law, incorporating relevant local terms and references to engage potential clients and improve search rankings.
How do online reviews help my law firm’s SEO in New York City?
Online reviews help build trust and improve SEO. Positive reviews on Google Business Profile serve as social proof, encouraging potential clients to contact your law firm. Reviews also impact your rankings on Google, making your law firm more likely to appear in search results when potential clients search for legal services in New York City.