Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Charlotte Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Charlotte legal SEO services begin with an in-depth analysis of your website and the audience you are looking to attract. We design a customised SEO plan to improve your search engine rankings, boost organic visits, and most importantly, help your firm win new cases.
When people look for legal representation, they typically search for firms near them. Our local SEO efforts are designed to position your firm in front of these potential clients, driving more website traffic and inquiries. We also optimize local service ads and manage your Google Maps listing to make it easier for clients to connect with you.
On-Page Optimization
We specialize in providing law firms with on-page optimization services that target key ranking factors. Our process involves meticulous keyword analysis, content improvement, meta tag optimization, and implementing structured data to ensure your site is highly visible in search results.
We take a tailored approach to link-building for law firms, focusing on securing backlinks from authoritative sources that align with your areas of expertise. Our team conducts in-depth research to identify opportunities within legal directories, niche publications, and influential blogs to ensure long-term search success and sustained traffic.
Link Building
Content Creation and Marketing
Effective content marketing is essential for law firms looking to succeed online. We produce highly engaging, informative, and search-optimized content that not only helps attract prospective clients but also reinforces your firm’s reputation as a trusted legal authority.
Technical SEO is vital for a well-functioning website. We optimize key aspects like page load speed, mobile responsiveness, and crawlability to ensure your website meets search engine standards and offers an intuitive experience for users.
Technical SEO
Conversion Rate Optimization
Website traffic is important, but the real value comes from converting visitors into paying clients.
Many SEO providers focus only on rankings and fail to implement effective conversion strategies.
We ensure your website is optimized to engage visitors with compelling content, strategic calls to action, and an intuitive design.
This approach helps your firm gain more clients without increasing marketing spend, making the most of your existing traffic.
With our strategies, your website becomes a powerful client acquisition tool.
Additional Services We Offer
A professional and user-friendly website is an essential component of any law firm’s digital strategy. Whether your focus is on SEO, paid advertising, or simply enhancing your firm’s credibility, our web design services provide tailored solutions. We create responsive, visually appealing websites that are optimized for search engines and designed to convert visitors into clients. With intuitive navigation, compelling content, and strategic call-to-action placements, our websites ensure your firm stands out, engages potential clients, and drives meaningful results for your business.
Web Design for Law Firms
Google Ads and PPC
While SEO is crucial for building your law firm’s online reputation, Google Ads help you reach potential clients immediately. Our PPC campaigns are designed to complement your SEO efforts by generating leads quickly and efficiently. Running both strategies together ensures that your firm stays competitive and continues to attract new inquiries. By leveraging Google Ads alongside SEO, your firm can achieve an effective balance between short-term gains and long-term growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Charlotte Attorney SEO
How can SEO help my law firm in Charlotte?
SEO helps law firms in Charlotte increase their online presence, making it easier for potential clients to find your services. By optimizing your website with local keywords, maintaining an updated Google Business Profile, and creating valuable content, you can attract clients searching for legal services in Charlotte.
Why is keyword research important for my law firm in Charlotte?
Keyword research is essential to identify the terms clients in Charlotte are searching for when they need legal help. By optimizing your website with the right keywords related to your practice areas, you can ensure your law firm appears in relevant searches and attracts more potential clients.
How does Google Business Profile help my law firm in Charlotte?
Google Business Profile helps law firms in Charlotte improve their visibility in local search results. By creating a complete and optimized profile with your firm’s details, photos, and client reviews, your law firm will be more likely to appear in local search results and Google Maps when people search for legal services.
What kind of content should I focus on for SEO in Charlotte?
Content should address the most common legal concerns for residents of Charlotte. This could include blog posts on topics like personal injury, family law, or business law. Additionally, make sure to optimize your content with local keywords to improve your chances of ranking in local search results.
How do online reviews impact SEO for law firms in Charlotte?
Online reviews are critical for SEO. Positive reviews on Google Business Profile not only boost your reputation but also help improve your search rankings. Reviews influence search engines, making it more likely for your law firm to appear in local search results when potential clients are searching for legal services in Charlotte.