Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Fargo Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Fargo lawyer SEO services commence with a detailed review of your website and the audience you are looking to engage. We craft a customised SEO plan to elevate your rankings, drive organic traffic, and most crucially, help your firm gain new clients.
Prospective clients searching for legal services often prioritize convenience and accessibility. Our local SEO strategies ensure your firm appears in high-traffic search results, leading to more client inquiries. We also manage local service ads and optimize your Google Maps listing to provide an accurate representation of your firm’s offerings.
On-Page Optimization
Our on-page optimization services for law firms focus on enhancing search performance through content refinements, keyword targeting, meta tag improvements, and optimizing navigation structures. We ensure your site is fully compliant with SEO standards to help you stay competitive.
Our law firm SEO services focus on acquiring backlinks that are specifically tailored to your firm’s practice areas and geographic location. We prioritize partnerships with authoritative legal directories, professional networks, and relevant content platforms to ensure your firm reaches the right audience and stands out in search results.
Link Building
Content Creation and Marketing
Content is a critical factor in law firm SEO, and we create compelling, well-optimized content that resonates with your target audience. Our approach ensures that your firm is seen as a thought leader, attracting new clients and improving your digital footprint.
Strong technical SEO practices allow your website to perform better and attract more clients. We focus on optimizing site speed, mobile-friendliness, and crawlability to ensure your website aligns with search engine standards and provides users with a hassle-free experience.
Technical SEO
Conversion Rate Optimization
The success of SEO is not just about increasing traffic; it’s about ensuring that traffic turns into valuable cases for your firm.
Most SEO agencies focus only on rankings, neglecting the importance of conversion optimization.
We make sure your website is structured to guide visitors towards contacting your firm by enhancing content, refining design elements, and adding persuasive calls to action.
This method helps your firm generate more leads from existing visitors without needing more traffic.
Our goal is to turn your website into a powerful tool for business growth.
Additional Services We Offer
A well-optimized website is essential for law firms aiming to build their client base and establish a strong online presence. Whether your firm is leveraging SEO, paid advertising, or reputation management, our web design services provide tailored solutions that drive results. We design professional, conversion-focused websites that feature intuitive navigation, mobile responsiveness, and clear calls to action. Our goal is to help your firm attract more visitors, improve engagement, and turn website traffic into valuable client inquiries.
Web Design for Law Firms
Google Ads and PPC
A law firm’s online marketing strategy should include both Google Ads and SEO to maximize lead generation opportunities. Our PPC campaigns focus on delivering instant results by targeting individuals actively searching for legal representation. Running Google Ads alongside SEO allows your firm to benefit from immediate exposure while establishing a long-term organic presence. This approach ensures your firm remains competitive and consistently attracts new clients.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Fargo Attorney SEO
How can SEO help my law firm in Fargo?
SEO is essential for law firms in Fargo to increase their online presence and attract potential clients. By implementing local SEO strategies, such as targeting specific legal keywords relevant to Fargo residents, optimizing your website’s content, and ensuring your Google Business Profile is updated, you can make sure your law firm is visible when people in Fargo search for legal services. Moreover, creating high-quality, informative content on your practice areas and localizing it to reflect Fargo’s unique needs—whether it’s family law, criminal defense, or personal injury—helps increase your chances of ranking higher on search engines.
Why is keyword research crucial for my law firm’s SEO in Fargo?
Keyword research is the backbone of a successful SEO strategy for law firms in Fargo. By identifying the terms and phrases that potential clients in Fargo are searching for, such as “Fargo criminal lawyer” or “personal injury attorney in Fargo,” you can optimize your website to match those search queries. Additionally, long-tail keywords, which are more specific and targeted (e.g., “best divorce lawyer in Fargo”), allow you to attract clients who are looking for exactly what you offer. This not only improves your search engine ranking but also ensures you attract the right type of clientele.
How does Google Business Profile help law firms in Fargo?
Your Google Business Profile (GBP) is a powerful tool for law firms in Fargo, as it improves your local search rankings and helps potential clients find you when searching for legal services. By optimizing your GBP with accurate contact details, services, office hours, and photos, you increase your visibility in search results. The inclusion of positive client reviews can further enhance your profile, creating trust with potential clients. Additionally, your law firm will appear in local search results and on Google Maps, helping clients in Fargo easily locate and contact you.
What content should my law firm create to improve SEO in Fargo?
To improve SEO in Fargo, your law firm’s content should focus on local legal issues relevant to the area. For example, you can create blog posts or practice area pages that answer common questions about North Dakota law, provide guides for local legal processes (e.g., filing for divorce in Fargo or understanding car accident laws in Fargo), or discuss recent local legal cases. This not only improves your chances of ranking for local search queries but also positions your law firm as an authority on legal issues specific to Fargo. Including references to local landmarks or community events can further enhance your content’s relevance.
How do online reviews impact SEO for law firms in Fargo?
Online reviews are an essential factor in SEO for law firms in Fargo. They help build trust with potential clients, and positive reviews on platforms like Google Business Profile can directly influence your law firm’s ranking in local search results. Reviews act as social proof that your law firm provides excellent service, and they contribute to your reputation, which search engines value. Encouraging your clients to leave detailed, positive reviews can significantly improve your chances of showing up in local search results, making it easier for people in Fargo to find and contact your firm.