Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Cleveland Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Cleveland lawyer SEO services begin with an in-depth review of your website and the potential clients you want to reach. We develop a personalised SEO plan to strengthen your search visibility, increase organic traffic, and ultimately help your firm grow its client base.
Clients looking for legal help often prefer to work with firms close to their location. Our local SEO solutions focus on getting your firm in front of those clients by improving search result rankings. We also optimize your local service ads and keep your Google Maps profile updated for better engagement.
On-Page Optimization
With our in-depth on-page SEO services, your law firm’s website will be fully optimized for search engine success. We implement best practices in keyword usage, content layout, schema markup, and mobile responsiveness to enhance user experience and rankings.
We focus on developing strategic link-building campaigns that ensure your law firm gains credibility through high-authority backlinks. Our team secures placements on legal association websites, professional forums, and industry directories to create an effective and trustworthy backlink profile.
Link Building
Content Creation and Marketing
Strategic content development plays a crucial role in law firm SEO. We create engaging, informative, and search-optimized content that helps your firm attract potential clients, educate them on legal matters, and establish trust and authority within your practice area.
Optimizing technical SEO is vital for your website’s performance and ranking. Our comprehensive approach includes improving page speed, ensuring mobile compatibility, and fixing crawl errors to help search engines discover and index your pages while providing users with a seamless experience that keeps them engaged.
Technical SEO
Conversion Rate Optimization
SEO success isn’t measured by traffic alone; it’s measured by how many visitors become paying clients.
Many agencies fail to prioritize conversion optimization, leaving firms with unrealized potential.
We work to ensure that every page of your website is structured to encourage visitors to take action and contact your firm.
Through compelling content, intuitive navigation, and well-placed calls to action, we help turn your website traffic into new business opportunities.
By focusing on existing traffic, we maximize your online potential.
Additional Services We Offer
To succeed in today’s competitive legal market, having a professional and conversion-optimized website is essential. Whether your law firm focuses on SEO, paid advertising, or brand credibility, our web design services create sites that are built to perform. We optimize your website’s design, functionality, and content to attract potential clients and encourage them to engage with your firm. Our goal is to help you achieve online success and drive meaningful results through a powerful web presence.
Web Design for Law Firms
Google Ads and PPC
Running Google Ads alongside SEO is a smart way for law firms to attract more clients quickly. Our PPC management services focus on delivering targeted leads by placing your firm in front of individuals searching for legal services. Google Ads provide immediate inquiries, making them an effective complement to organic efforts. This comprehensive approach ensures that your firm stays competitive and maintains a steady client pipeline.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Cleveland Attorney SEO
How can SEO help my law firm in Cleveland?
SEO is key to helping law firms in Cleveland attract new clients. By optimising your website with Cleveland-specific keywords and ensuring your Google Business Profile is complete and accurate, you can increase your law firm’s chances of ranking higher in local searches. Additionally, focusing on content that is relevant to Cleveland residents—whether it’s about Ohio-specific legal issues or local news—helps connect your firm to your community and potential clients. Regularly updating your site and creating locally focused content can give your firm a competitive edge.
Why is keyword research crucial for my law firm’s SEO in Cleveland?
Keyword research is vital for your Cleveland law firm because it helps identify the terms that clients are using when searching for legal services in the area. By targeting keywords like “Cleveland criminal lawyer” or “Cleveland personal injury attorney,” you can optimise your site to be found by clients who need your services. Long-tail keywords, such as “top family lawyer in Cleveland,” can also increase your chances of attracting highly specific and qualified leads. Consistent keyword research ensures that your content is tailored to what local clients are searching for.
How does Google Business Profile help law firms in Cleveland?
Google Business Profile is an essential tool for Cleveland law firms aiming to improve local SEO. By optimising your profile with relevant business information, including office hours, contact details, and photos, you increase your chances of appearing in local search results and Google Maps when potential clients search for legal services. Additionally, encouraging satisfied clients to leave positive reviews can further boost your visibility and create trust with future clients. Keeping your Google Business Profile up to date is a powerful way to improve local rankings.
What content should my law firm create for SEO in Cleveland?
Law firms in Cleveland should create content that speaks to the specific legal concerns of the local population. Topics such as Cleveland family law, personal injury claims, and criminal defense are relevant to people searching for legal help in the area. By writing blog posts, practice area pages, and FAQs that address these concerns, you can improve your SEO and help your law firm rank higher for those search queries. Including local references and addressing Cleveland’s unique legal landscape will further resonate with your audience and strengthen your SEO strategy.
How do online reviews impact SEO for law firms in Cleveland?
Online reviews play a significant role in SEO for law firms in Cleveland. Positive reviews act as social proof, helping potential clients trust your firm and increasing your chances of ranking higher in search results. Google views reviews as a ranking factor, so the more positive reviews you have, the better your chances of appearing in local searches. Encouraging clients to leave reviews and responding to them thoughtfully helps build your firm’s reputation, which in turn can improve your visibility and drive more inquiries.