Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Norman Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Norman law firm SEO solutions start with a thorough assessment of your website and the audience you aim to reach. We create a tailored SEO strategy designed to increase your search rankings, drive more organic traffic, and most importantly, secure new cases for your firm.
Legal clients often seek firms that are conveniently located within their area. Our local SEO approach ensures your firm appears in search results that matter most, bringing more visitors to your site. We also work on local service ads and Google Maps optimization to ensure clients can easily reach you.
On-Page Optimization
Our on-page SEO services are designed to position your law firm higher in search results by optimizing page elements such as keyword research, title tags, meta descriptions, and structured content for improved user experience and search performance.
Our law firm SEO link-building services focus on delivering quality backlinks that align with your firm’s objectives. We conduct thorough research to identify the best linking opportunities within the legal industry, ensuring that each backlink adds long-term value to your firm’s online growth.
Link Building
Content Creation and Marketing
Our legal content marketing services provide law firms with informative, engaging, and search-optimized content that enhances their online presence. We focus on delivering content that reflects your firm’s expertise and answers the needs of potential clients.
Achieving higher search rankings requires a solid technical SEO strategy. We focus on key areas such as site speed optimization, fixing crawl errors, and enhancing mobile usability to ensure search engines can easily index your content while providing users with a seamless experience.
Technical SEO
Conversion Rate Optimization
SEO is not just about attracting visitors to your website; it’s about converting them into paying clients. Many SEO agencies focus solely on rankings and traffic but fail to optimize for conversions.
We ensure that every page of your website is strategically designed to engage visitors and encourage them to take action.
Through well-structured content, clear calls to action, and an intuitive user experience, we help your firm turn existing website traffic into valuable inquiries.
By maximizing your current visitors, we allow you to grow your client base without additional marketing efforts, making the most of your online presence.
Additional Services We Offer
A well-designed website is a crucial element of your law firm’s success in the digital age. Whether you’re investing in SEO, paid ads, or brand credibility, our web design services create optimized websites that attract visitors and encourage conversions. We focus on responsive design, engaging content, and strategic calls to action that guide potential clients toward contacting your firm. With our expertise, your law firm can turn website visitors into valuable clients and achieve long-term growth.
Web Design for Law Firms
Google Ads and PPC
Google Ads are an effective way to generate immediate inquiries for law firms while SEO efforts work towards long-term growth. Our PPC campaigns focus on reaching clients who are actively searching for legal services, ensuring your firm gets quick results. Running Google Ads alongside SEO allows your firm to capture leads instantly and build sustainable organic visibility. This strategic combination ensures your firm remains competitive and continuously attracts potential clients in need of legal representation.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Norman Attorney SEO
How does SEO help law firms in Norman attract more local clients?
Law firms in Norman can use SEO to establish a strong local presence that distinguishes them from Oklahoma City competitors. When potential clients search for legal services in Norman, optimized websites appear in search results for queries like “Norman personal injury lawyer” or “family law attorney Norman.” By creating content that emphasizes local expertise and community connections, Norman law firms can attract clients specifically looking for local representation.
What role does SEO play in distinguishing Norman law firms from OKC competitors?
SEO helps Norman law firms establish their distinct identity separate from Oklahoma City competitors by emphasizing local community connections and specialized services. By focusing on Norman-specific keywords and creating content that highlights local expertise, firms can attract clients who specifically want to work with Norman-based attorneys. This includes optimizing for searches related to Cleveland County Court proceedings and Norman-specific legal services.
How can Norman law firms optimize their websites for local searches?
Norman law firms can optimize their online presence by creating targeted content that addresses specific local legal needs. This involves developing comprehensive service pages, maintaining an active blog with local legal updates, and ensuring your Google Business Profile accurately reflects your Norman location and services. Regular content updates about local legal developments and community events help maintain strong search rankings.
What makes Norman’s legal market unique for SEO purposes?
Norman’s legal market combines aspects of a growing suburban community with a distinct local identity, creating unique SEO opportunities. Law firms need to optimize for both traditional legal services and specialized areas that reflect local needs. The presence of county courts and local government offices means firms can target content toward specific legal proceedings and requirements unique to Norman.
How important are local legal directories for Norman law firms?
Local legal directories play a crucial role for Norman law firms because they help establish credibility within the Cleveland County legal community. Beyond standard optimization practices, Norman firms should ensure they’re listed in local bar association directories and Norman Chamber of Commerce listings. These local citations strengthen your firm’s online presence and help potential clients find your services when searching for legal help in Norman.