Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Portland Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Portland SEO services for attorneys begin with a detailed analysis of your website and the clients you want to attract. We develop a personalised SEO plan aimed at refining your search visibility, increasing organic traffic, and ultimately helping your firm acquire more cases.
Most individuals in need of legal help prefer firms they can visit easily. Our local SEO services help position your firm in relevant searches, ensuring more potential clients discover your website. Additionally, we optimize your local service ads and manage your Google Maps presence to help clients find your firm effortlessly.
On-Page Optimization
We help law firms achieve better search rankings through our detailed on-page optimization strategies. Our approach covers keyword targeting, optimizing content flow, refining page layouts, and improving metadata to attract the right audience.
With our strategic link-building efforts, your law firm can benefit from carefully sourced backlinks that align with your firm’s practice areas and marketing goals. Our approach includes partnerships with reputable legal websites, industry leaders, and trusted directories to create a credible backlink profile.
Link Building
Content Creation and Marketing
Our content development services for law firms focus on crafting informative, engaging, and SEO-driven content that supports your firm’s growth. We create valuable content that improves search performance and builds trust with potential clients.
Technical SEO plays a fundamental role in how well your website performs online. We address important aspects like page speed, mobile-friendliness, and crawlability to create a website that search engines rank favorably and users find easy to navigate and engage with.
Technical SEO
Conversion Rate Optimization
Bringing potential clients to your website is only half the job; converting them into real cases for your firm is what truly matters.
Unfortunately, many SEO providers focus solely on increasing traffic without addressing conversion opportunities.
We take a comprehensive approach by optimizing your website’s content, user experience, and calls to action to encourage inquiries.
This ensures your firm gets the most out of its existing traffic, increasing client inquiries without requiring additional advertising spend.
By focusing on conversion strategies, we help you achieve better results with the traffic you already have.
Additional Services We Offer
Whether your law firm is focusing on SEO, paid advertising, or credibility, a professional website is key to achieving success online. Our web design services provide visually appealing, fully optimized websites that engage visitors and encourage them to take action. We ensure that your site is responsive, easy to navigate, and designed with SEO best practices to maximize visibility and drive inquiries. Our comprehensive approach ensures your website serves as an effective tool for growth.
Web Design for Law Firms
Google Ads and PPC
While SEO builds a long-term online presence, Google Ads provide an immediate solution for law firms looking to attract clients quickly. Our expertly managed PPC campaigns target individuals actively searching for legal help, delivering fast and measurable results. By running Google Ads alongside SEO, your firm benefits from immediate inquiries while organic efforts establish credibility. This balanced approach ensures a steady influx of clients and sustained business growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Portland Attorney SEO
How can Portland law firms stand out in the city’s competitive legal market?
Portland’s diverse legal market requires law firms to develop highly targeted SEO strategies that highlight their specific expertise and community connections. When potential clients search for legal services in Portland, they often look for specialized expertise in areas like environmental law, tech startup representation, or sustainable business practices. Creating content that demonstrates your firm’s understanding of Portland’s unique business and social landscape helps attract more qualified clients.
What role do Portland’s neighborhood dynamics play in law firm SEO?
Portland’s distinct neighborhoods each have their own character and legal needs, making neighborhood-specific SEO crucial for law firms. Optimizing for searches in areas like Pearl District, Southeast Portland, or St. Johns helps firms target local clients more effectively. This includes creating neighborhood-specific landing pages, optimizing Google Business Profile for different office locations, and developing content that addresses the unique legal challenges faced by residents and businesses in each area.
How can Portland law firms optimize for industry-specific clients?
Portland’s diverse business landscape requires law firms to optimize their online presence for specific industries and practice areas. Creating targeted content for sectors like technology, sustainable business, and real estate development helps attract clients seeking specialized legal expertise. Firms should focus on long-tail keywords related to specific industry challenges and optimize for searches related to Portland’s business districts.
What SEO strategies work best for Portland’s competitive legal market?
Portland’s growing business ecosystem requires law firms to optimize their online presence for specialized legal services. This includes creating content around business law, real estate, and industry-specific regulations. Firms should focus on long-tail keywords related to specific legal challenges and optimize for searches related to Portland’s various business corridors and commercial hubs.
How important is content localization for Portland law firms?
Content localization is critical for Portland law firms due to the city’s diverse population and varied legal needs. This means creating content that references local landmarks, events, and legal requirements while addressing specific challenges faced by Portland’s communities. Optimization should include references to local regulations and ordinances that affect Portland residents and businesses.