Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Pittsburgh Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Pittsburgh law firm SEO services start with a thorough evaluation of your website and the audience you aim to attract. We create a tailored SEO strategy designed to improve your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.
Prospective legal clients often begin their search online with a focus on proximity. Our local SEO strategies place your firm in search results that attract local clients and drive more traffic to your site. Additionally, we optimize local service ads and refine your Google Maps profile to support client inquiries.
On-Page Optimization
We focus on law firm on-page optimization by implementing detailed SEO techniques, such as optimizing heading tags, refining internal linking, using schema markup, and enhancing content structure to achieve better search engine visibility.
Our customized link-building strategies for law firms focus on acquiring quality backlinks that contribute to long-term growth. We secure placements from authoritative legal directories, influential publications, and professional organizations to ensure relevance and credibility.
Link Building
Content Creation and Marketing
SEO thrives on high-quality content that resonates with users and search engines alike. We specialize in creating informative, engaging, and optimized legal content that highlights your firm’s strengths, educates potential clients, and drives organic growth. Whether it’s blog posts, service pages, or FAQs, our content strategy is tailored to align with your firm’s unique goals and target audience.
A well-executed technical SEO strategy helps improve your website’s performance and search rankings. We work on essential aspects such as page speed optimization, mobile-friendliness, and fixing crawl issues to ensure your website delivers a smooth experience for both users and search engines.
Technical SEO
Conversion Rate Optimization
Driving traffic to your website is important, but converting that traffic into clients is where the real success lies.
Many SEO agencies focus on rankings and fail to implement effective conversion strategies.
We optimize your website to ensure every visitor is encouraged to take action through compelling content, strategic calls to action, and an intuitive user experience.
This helps your firm increase inquiries without requiring additional traffic.
Additional Services We Offer
A well-designed website is critical for law firms aiming to attract potential clients and establish credibility. Whether your focus is SEO, paid ads, or brand reputation, our web design services deliver customized websites that drive results. We incorporate SEO best practices, user-friendly design, and conversion optimization strategies to ensure your site performs at its best. With our approach, your firm can generate more leads, improve engagement, and achieve its growth objectives.
Web Design for Law Firms
Google Ads and PPC
Google Ads offer a quick and reliable way for law firms to attract new clients while SEO efforts take time to gain traction. Our PPC campaigns are designed to target individuals actively seeking legal services, ensuring fast and effective lead generation. Running Google Ads alongside SEO allows your firm to achieve short-term wins while laying the foundation for long-term visibility. This approach ensures your firm remains competitive and consistently brings in new business.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Pittsburgh Attorney SEO
How can law firms in Pittsburgh improve their search rankings to attract more clients?
Law firms in Pittsburgh can improve their search rankings by creating neighborhood-specific content that targets potential clients across areas like Downtown, Oakland, and South Side. When people search for legal help in Pittsburgh, having location-optimized content helps your firm appear in these searches. Maintaining an optimized Google Business Profile, gathering client reviews, and creating content that addresses common legal questions in Pittsburgh helps attract more qualified leads.
What makes Pittsburgh’s legal market unique for law firm SEO?
Pittsburgh’s legal market spans multiple neighborhoods and business districts, requiring law firms to optimize their online presence for specific areas. Creating content that targets searches in different parts of the city, from Downtown to East Liberty, helps capture clients across Pittsburgh. Law firms should focus on location-specific keywords and maintain consistent business information across all online platforms.
How can Pittsburgh law firms optimize their websites for better client conversion?
Pittsburgh law firms can improve their client conversion rates by ensuring their websites are mobile-friendly, fast-loading, and easy to navigate. Creating clear calls-to-action, implementing simple contact forms, and displaying client testimonials prominently helps convert more website visitors into clients. Regular content updates about local legal matters and practice area information helps maintain strong search rankings.
What role do client reviews play in Pittsburgh law firm SEO?
Client reviews are crucial for Pittsburgh law firms because they influence both search rankings and potential clients’ decisions. Implementing a systematic approach to gathering and managing reviews on Google Business Profile and legal directories helps improve local search visibility. Positive reviews from Pittsburgh clients help build trust with potential new clients searching for legal services.
How can Pittsburgh law firms compete effectively in local search results?
Pittsburgh law firms can compete effectively in local search by focusing on neighborhood-specific content and maintaining strong local citations. Creating content that addresses common legal questions from Pittsburgh residents, optimizing for local keywords, and building relationships with local business directories helps improve search visibility. Regular website updates with relevant legal content help maintain strong rankings.