Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Cranston Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Cranston legal SEO services begin with an in-depth analysis of your website and the audience you want to attract. We design a customised SEO plan to improve your search engine rankings, grow organic visits, and most importantly, help your firm win new cases.
Clients looking for legal help often search online for firms in their city. Our local SEO approach ensures your firm is positioned where clients are searching, helping increase inquiries. Additionally, we optimize your local service ads and keep your Google Maps details updated to improve client engagement.
On-Page Optimization
Our on-page optimization strategies for law firms ensure that each page is optimized for search engines and users. We focus on improving metadata, implementing keyword strategies, structuring content, and enhancing site navigation to drive more traffic.
We develop law firm link-building strategies that secure backlinks from high-quality legal sources, improving your firm’s online presence. Our approach includes outreach to reputable directories, blogs, and industry forums to ensure long-term search success.
Link Building
Content Creation and Marketing
Engaging and informative content is the foundation of any successful law firm SEO strategy. We craft tailored content that aligns with your firm’s goals, improves search engine performance, and offers valuable legal insights. Our approach ensures your firm stands out in competitive search rankings while attracting clients who need your services the most.
Our technical SEO strategies focus on optimizing critical elements that impact your website’s performance. We enhance page speed, mobile usability, and crawlability to ensure your site is fully optimized for search engines while delivering a positive user experience for potential clients.
Technical SEO
Conversion Rate Optimization
Driving traffic to your website is an important aspect of SEO, but the true goal is to convert that traffic into paying clients for your firm.
Many SEO agencies focus solely on search rankings and traffic numbers, ignoring the crucial step of optimizing for conversions.
We take a different approach by ensuring every page of your website is structured to guide visitors toward contacting your firm. With persuasive content, clear calls to action, and a user-friendly experience, we help turn existing website traffic into valuable leads.
This approach allows your firm to get more clients without additional marketing spend, making the most of the visitors who are already interested in your services.
Additional Services We Offer
A professional website is an essential tool for law firms looking to attract and retain clients. Whether your firm is leveraging SEO, paid marketing, or simply establishing credibility, our web design services create attractive and conversion-focused websites. We ensure that your site is optimized for search engines, mobile devices, and usability, helping potential clients find and engage with your firm easily. Our goal is to provide a seamless experience that drives inquiries and long-term business growth.
Web Design for Law Firms
Google Ads and PPC
A strong online marketing strategy for law firms should include both SEO and Google Ads to maximize results. Our PPC campaigns provide immediate visibility, ensuring your firm reaches clients in need of legal representation. Running Google Ads alongside SEO ensures your firm captures leads quickly while building a lasting online presence. This dual approach helps your firm attract new clients consistently and maintain a competitive advantage.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Cranston Attorney SEO
How can Cranston law firms attract more clients through SEO?
Cranston law firms can attract more clients by optimizing their online presence for local searches and creating content that addresses specific local legal needs. Implementing strong local SEO practices, maintaining accurate business listings, and gathering positive client reviews helps improve visibility in search results and attracts more potential clients.
What makes Cranston’s legal market unique for SEO purposes?
Cranston’s close proximity to Providence creates unique opportunities for law firm SEO. Creating content that emphasizes local expertise, maintaining strong local citations, and optimizing for location-specific searches helps attract clients who prefer working with local attorneys. Regular website updates and active review management help maintain strong search rankings.
How can Cranston law firms compete effectively in local search?
Cranston law firms can compete effectively by creating locally focused content and maintaining strong online presence. Optimizing for local keywords, gathering client reviews, and creating content that addresses common legal questions from Cranston residents helps improve visibility in search results and attracts more qualified leads.
What role does local content play in Cranston law firm SEO?
Local content plays a vital role in helping Cranston law firms attract clients through search. Creating neighborhood-specific content, maintaining accurate business information across online platforms, and developing resources that address local legal needs helps improve search rankings and attract more potential clients.
How can Cranston law firms optimize their websites for better client conversion?
Cranston law firms can improve client conversion rates by ensuring their websites are user-friendly and optimized for local searches. Implementing clear calls-to-action, simple contact forms, and prominent client testimonials helps convert more website visitors into clients. Regular content updates about local legal matters help maintain search visibility.