Dominate Marketing

If You Are a Top Tier Law Firm, You Need

Top Tier SEO For Lawyers Aberdeen

Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?

Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.

Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.

Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.

Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.

Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.

The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.

Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.

Let alone the differences between the specific types of clients within these practice areas.

To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.

When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.

If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Use SEO to get in front of them and help you grow your firm.

The biggest point of difference I bring is that I actually care.

I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.

I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).

I care about results.

If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.

If this is something you’d be interested in, click the link below, fill out the form and let’s talk.

Our Aberdeen Law Firm SEO Services

Comprehensive Search Engine Optimization Strategy

Our Aberdeen law firm SEO services start with a thorough evaluation of your website and the audience you aim to attract. We create a tailored SEO strategy designed to improve your search engine rankings, drive more organic traffic, and most importantly, secure new cases for your firm.

Finding legal help locally is a priority for many potential clients. Our local SEO solutions work to position your firm where it’s most visible, generating more leads. We also focus on optimizing local service ads and refining your Google Maps presence to ensure clients can find your firm effortlessly.

On-Page Optimization

We offer comprehensive on-page optimization services that help law firms improve their website’s search engine performance. Our strategies cover crucial aspects such as keyword integration, meta tag optimization, internal link structuring, and heading improvements.

We provide law firms with bespoke link-building strategies that are designed to secure high-authority backlinks from legal websites, professional organizations, and respected industry blogs. Our team conducts comprehensive link audits and competitor research to identify link opportunities that add long-term value, helping your firm stay competitive in search results and attract qualified leads.

Link Building

Content Creation and Marketing

Law firm SEO success hinges on delivering high-quality, informative content that speaks to the needs of potential clients. We create search-friendly content that is both engaging and optimized, helping to position your firm as an authority while driving organic traffic and increasing client inquiries.

Technical SEO plays a crucial role in determining your website’s success. We focus on key elements such as page speed, mobile optimization, and crawlability to ensure your site aligns with search engine standards while providing an outstanding experience for users.

Technical SEO

Conversion Rate Optimization

SEO should help your law firm do more than just gain visibility—it should turn that visibility into real cases.

Unfortunately, many SEO providers concentrate only on driving traffic without optimizing the website for conversions.

We take a comprehensive approach to ensure your website is strategically designed to engage visitors and encourage them to take action.

By refining content, improving design elements, and optimizing call-to-action placement, we help turn your existing traffic into valuable leads.

This allows your firm to achieve growth without additional advertising spend.

Additional Services We Offer

A law firm’s website should be both visually impressive and strategically optimized for conversions. Whether you are focusing on SEO, paid marketing, or enhancing credibility, our web design services create professional, conversion-driven websites. We design sites that are user-friendly, mobile-optimized, and structured to guide visitors through clear calls to action. Our goal is to ensure that your firm stands out and achieves measurable success online.

Web Design for Law Firms

Google Ads and PPC

Google Ads can help law firms attract clients faster while their SEO strategy works to build a strong foundation. Our PPC campaigns are tailored to target individuals actively searching for legal services, ensuring quick lead generation. Running Google Ads alongside SEO provides a balanced marketing strategy that ensures steady growth and sustained success. This combination helps your firm maintain visibility and secure more clients in the competitive legal market.

Case Studies

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

Want Results Like These?

What My Clients Have to Say

Clients I Have Worked With

Who I Work With

We Service All Law Firms In Aberdeen

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

How can Aberdeen law firms improve their local search presence?

Aberdeen law firms can improve their search presence by creating locally focused content and maintaining strong online citations. Optimizing for location-specific searches, gathering client reviews, and developing content that addresses common legal questions helps attract more potential clients through search.

What SEO strategies work best for Aberdeen law firms?

Effective SEO strategies for Aberdeen law firms include optimizing for local keywords, maintaining accurate business listings, and creating content that highlights local expertise. Regular website updates, active management of client reviews, and strong local citations help improve visibility in search results.

How can Aberdeen law firms stand out in local search results?

Aberdeen law firms can stand out by creating content that specifically addresses local legal needs and maintaining strong online presence. Optimizing Google Business Profile listings, gathering positive client reviews, and creating informative local content helps improve visibility in search results.

What role do client reviews play in Aberdeen law firm SEO?

Client reviews are essential for Aberdeen law firms looking to attract clients through search. Implementing systematic review gathering processes, responding professionally to feedback, and showcasing testimonials helps build trust and improves local search rankings.

How can Aberdeen law firms optimize their websites for better conversion?

Aberdeen law firms can improve conversion rates by ensuring their websites are user-friendly and optimized for local searches. Creating clear calls-to-action, implementing simple contact forms, and displaying client testimonials prominently helps convert more website visitors into clients.