Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Dallas Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Dallas SEO services for attorneys begin with a detailed analysis of your website and the clients you want to attract. We develop a personalised SEO plan aimed at refining your search visibility, increasing organic traffic, and ultimately helping your firm acquire more cases.
Prospective legal clients often begin their search with a focus on firms nearby. Our local SEO strategies help position your firm at the top of search results, bringing more traffic to your site. We also optimize local service ads and maintain an up-to-date Google Maps profile for increased exposure.
On-Page Optimization
Our expert on-page optimization services ensure your law firm’s website is fully optimized for better search rankings. We fine-tune essential elements such as keyword targeting, content structuring, and optimizing technical elements like schema markup.
We provide law firms with a strategic approach to link-building, focusing on acquiring high-value backlinks from reputable legal sources. Our process involves analyzing the competition, identifying link gaps, and securing partnerships with authoritative legal websites to ensure your firm is positioned effectively in search rankings.
Link Building
Content Creation and Marketing
Successful SEO strategies rely on quality content that informs and engages prospective clients. We develop SEO-friendly, well-structured content that highlights your firm’s legal knowledge, helping to attract the right audience and establish your firm as a trusted resource.
Our technical SEO services focus on optimizing essential website elements to support better rankings. We enhance mobile responsiveness, page speed, and crawlability to ensure your site meets search engine criteria and provides visitors with an effortless browsing experience.
Technical SEO
Conversion Rate Optimization
SEO should not just focus on bringing more visitors to your website, but also on converting those visitors into real clients for your firm.
Unfortunately, many SEO agencies focus on traffic numbers while neglecting what happens once users land on your site.
We ensure that every page is structured to guide visitors toward contacting your firm, using compelling content and strategic placement of calls to action.
These are potential clients who are already on your site; our goal is to convert them into valuable cases without increasing traffic.
Additional Services We Offer
Your law firm’s website should be a reflection of your expertise and commitment to clients while serving as a powerful tool for business growth. Whether your firm is investing in SEO, paid advertising, or credibility, our web design services build responsive, optimized websites that attract and engage visitors. We focus on enhancing site performance, ensuring easy navigation, and strategically placing calls to action to encourage inquiries. With our comprehensive approach, your website will help convert visitors into long-term clients.
Web Design for Law Firms
Google Ads and PPC
Law firms that want to grow their client base quickly can benefit from running Google Ads alongside SEO efforts. Our PPC campaigns focus on driving immediate inquiries from potential clients actively searching for legal services. Google Ads provide instant exposure and a measurable return, while SEO ensures long-term growth. By combining these strategies, your firm can achieve a steady influx of leads while establishing a strong online presence to support future growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Dallas Attorney SEO
How can Dallas law firms improve their search rankings?
Dallas law firms can improve their search rankings by creating neighborhood-specific content that targets potential clients across the metroplex. When people search for legal help in Dallas, having location-optimized content helps your firm appear in these searches. Maintaining an optimized Google Business Profile, gathering client reviews, and creating content that addresses common legal questions in Dallas helps attract more qualified leads.
What makes Dallas’s legal market unique for SEO purposes?
Dallas’s diverse neighborhoods and business districts create unique opportunities for law firm SEO. Creating content that targets searches in different areas, from Downtown to North Dallas, helps capture clients across the city. Law firms should focus on location-specific keywords and maintain consistent business information across all online platforms.
How can Dallas law firms optimize their websites for better client conversion?
Dallas law firms can improve client conversion rates by ensuring their websites are mobile-friendly, fast-loading, and easy to navigate. Creating clear calls-to-action, implementing simple contact forms, and displaying client testimonials prominently helps convert more website visitors into clients. Regular content updates about local legal matters help maintain strong search rankings.
What role do online reviews play in Dallas law firm SEO?
Online reviews significantly influence both search rankings and potential client decisions for Dallas law firms. Implementing systematic review gathering processes, responding professionally to feedback, and showcasing testimonials helps build trust and improves local search rankings.
How can Dallas law firms compete effectively in local search results?
Dallas law firms can compete effectively by creating locally focused content and maintaining strong online presence. Optimizing for neighborhood-specific searches, gathering client reviews, and developing informative resources helps improve visibility in search results. Regular website updates help maintain competitive rankings.