Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Salt Lake City Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Salt Lake City lawyer SEO services commence with a full review of your website and the audience you are looking to engage. We craft a bespoke SEO strategy to improve your search rankings, drive organic traffic, and most importantly, help your firm grow.
People seeking legal services frequently search within their local area. Our local SEO efforts help your firm rank in relevant searches, attracting potential clients and increasing website visits. Additionally, we optimize local service ads and manage your Google Maps presence for better accessibility.
On-Page Optimization
We offer law firms strategic on-page optimization solutions aimed at improving search rankings by focusing on keyword integration, refining on-page content, optimizing meta descriptions, and enhancing navigation for better user experience.
Our law firm SEO link-building campaigns are tailored to support your firm’s growth by acquiring quality backlinks from trusted legal sources. We collaborate with legal blogs, industry influencers, and professional directories to ensure that your website remains competitive and attracts relevant inquiries.
Link Building
Content Creation and Marketing
SEO success hinges on informative, well-optimized content that resonates with potential clients. We create engaging, client-focused content that showcases your firm’s expertise and ensures that users find the answers they need when searching for legal assistance.
Achieving high search engine rankings starts with effective technical SEO. We optimize key factors such as site speed, mobile usability, and crawl efficiency to ensure search engines can properly index your site and users can enjoy an exceptional browsing experience.
Technical SEO
Conversion Rate Optimization
While SEO is essential for driving traffic to your law firm’s website, it’s equally important to turn that traffic into paying clients.
Most SEO providers fail to address this key aspect, focusing only on visibility and rankings.
Our approach ensures that your website is optimized to guide visitors toward becoming clients through clear messaging, strategic calls to action, and an engaging user experience.
By focusing on conversion strategies, we help your firm make the most of existing visitors and drive more inquiries without additional marketing spend.
Additional Services We Offer
A modern website is a crucial element for any law firm seeking to expand its reach and attract new clients. Whether you’re focusing on SEO, paid ads, or building credibility, our web design services ensure that your site is built for success. We create visually stunning, mobile-friendly, and conversion-focused websites that provide an exceptional user experience. Our goal is to help your firm stand out in the crowded digital landscape and drive meaningful business results.
Web Design for Law Firms
Google Ads and PPC
Combining SEO and Google Ads helps law firms achieve short-term results while working towards sustainable growth. Our PPC management services ensure your firm reaches the right audience quickly, delivering immediate inquiries and increasing your client base. Google Ads work effectively to drive potential clients to your website while organic SEO efforts gradually improve search rankings. This strategic approach ensures law firms maintain a competitive edge and experience continuous growth over time.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Salt Lake City Attorney SEO
How can Salt Lake City law firms attract more clients through SEO?
Salt Lake City law firms can attract more clients by optimizing their online presence for local searches and creating content that addresses specific community needs. Implementing strong local SEO practices, maintaining accurate business listings, and gathering positive client reviews helps improve visibility in search results and attracts more potential clients.
What SEO strategies work best for Salt Lake City law firms?
Effective SEO strategies for Salt Lake City law firms include creating locally focused content, maintaining accurate business listings, and developing content that addresses common legal questions. Regular website updates, active management of client reviews, and strong local citations help improve visibility in search results.
How can Salt Lake City law firms improve their online visibility?
Salt Lake City law firms can improve their online visibility by focusing on local search optimization and creating valuable content for potential clients. Maintaining an updated Google Business Profile, gathering positive client reviews, and creating informative content helps attract more qualified leads.
What role does local content play in Salt Lake City law firm SEO?
Local content plays a crucial role in helping Salt Lake City law firms attract clients through search. Creating neighborhood-specific content, maintaining accurate business information, and developing resources that address local legal needs helps improve search rankings.
How can Salt Lake City law firms optimize their websites for better client conversion?
Salt Lake City law firms can improve client conversion rates by ensuring their websites are user-friendly and optimized for local searches. Implementing clear calls-to-action, simple contact forms, and prominent client testimonials helps convert more website visitors into clients.