Dominate Marketing

If You Are a Top Tier Law Firm, You Need

Top Tier SEO For Lawyers West Valley City

Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?

Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.

Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.

Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.

Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.

Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.

The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.

Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.

Let alone the differences between the specific types of clients within these practice areas.

To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.

When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.

If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Use SEO to get in front of them and help you grow your firm.

The biggest point of difference I bring is that I actually care.

I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.

I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).

I care about results.

If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.

If this is something you’d be interested in, click the link below, fill out the form and let’s talk.

Our West Valley City Law Firm SEO Services

Comprehensive Search Engine Optimization Strategy

Our West Valley City SEO services for law firms start with a comprehensive evaluation of your website and the audience you wish to target. We create a step-by-step SEO strategy to refine rankings, attract organic traffic, and ensure your firm secures more clients.

Clients searching for legal support tend to choose firms that appear at the top of search results. Our local SEO strategies focus on getting your firm listed prominently, driving more inquiries to your website. We also optimize local service ads and keep your Google Maps listing up to date.

On-Page Optimization

With our on-page SEO services, your law firm’s website will be optimized to achieve better search performance through strategic keyword placement, structured content, and refined meta elements to drive organic traffic.

We offer law firms a comprehensive link-building strategy that focuses on securing quality backlinks from well-respected legal organizations and authoritative industry platforms. Our ethical approach ensures that every link is relevant to your practice areas and contributes positively to your firm’s online reputation.

Link Building

Content Creation and Marketing

Crafting engaging, informative, and SEO-friendly content is key to attracting potential clients to your law firm’s website. Our content creation process is tailored to reflect your firm’s unique strengths while addressing the legal concerns of your target audience.

Technical SEO is a vital aspect of maintaining a high-performing website. We optimize elements such as page speed, mobile usability, and crawlability to ensure your site is fully optimized for search engines and offers visitors a seamless and efficient browsing experience.

Technical SEO

Conversion Rate Optimization

Getting traffic to your website is just the first step in the SEO process; converting that traffic into real cases for your firm is the real goal.

Unfortunately, this is an area where many SEO agencies fall short.

We optimize your website to make it as easy as possible for potential clients to contact you and take the next step.

Through strategic calls to action and engaging content, we help ensure that visitors who are already on your site are more likely to become paying clients.

Additional Services We Offer

Every law firm needs a high-quality website to effectively market its services and engage potential clients. Whether you are focused on SEO, paid advertising, or credibility, our web design services provide tailored solutions to meet your needs. We build fast-loading, visually appealing, and fully optimized websites that capture attention and encourage action. With our strategic approach, your law firm will benefit from a site that enhances your online presence and drives consistent inquiries.

Web Design for Law Firms

Google Ads and PPC

Google Ads provide a powerful solution for law firms seeking immediate results. Our PPC campaigns target individuals actively searching for legal assistance, ensuring that your firm stands out in search results. Running Google Ads alongside SEO helps capture leads instantly while your organic strategy builds authority over time. This balanced approach ensures your firm achieves a strong online presence, maximizes inquiries, and maintains a steady flow of clients in the long run.

Case Studies

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

Want Results Like These?

What My Clients Have to Say

Clients I Have Worked With

Who I Work With

We Service All Law Firms In West Valley City

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

How can West Valley City law firms attract more clients through SEO?

West Valley City law firms can attract more clients by optimizing their online presence for local searches throughout Utah’s second-largest city. Creating content that targets specific neighborhoods, maintaining strong local citations, and gathering positive client reviews helps improve visibility in local search results. Regular website updates with relevant legal content help maintain strong rankings.

What makes West Valley City’s legal market unique for SEO purposes?

West Valley City’s distinct position in the Salt Lake Valley creates unique opportunities for law firm SEO. Optimizing for location-specific searches, creating content that addresses local legal needs, and maintaining accurate business information across online platforms helps attract more potential clients. Strong local citations and client reviews help improve search visibility.

How important are client reviews for West Valley City law firms?

Client reviews play a vital role in helping West Valley City law firms attract new clients through search. Implementing a systematic approach to gathering and managing reviews, responding professionally to client feedback, and showcasing testimonials helps build trust with potential clients and improve local search rankings.

What SEO strategies work best for West Valley City law firms?

Effective SEO strategies for West Valley City law firms include creating neighborhood-specific content, maintaining accurate business listings, and developing informative resources for potential clients. Regular website updates, active management of online reviews, and optimization for local keywords help maintain strong search rankings and attract more qualified leads.

How can West Valley City law firms optimize their websites for better client conversion?

West Valley City law firms can improve client conversion rates by ensuring their websites are user-friendly, mobile-optimized, and fast-loading. Implementing clear calls-to-action, simple contact forms, and prominent client testimonials helps convert more website visitors into clients. Regular content updates about local legal matters help maintain search visibility.