Dominate Marketing

If You Are a Top Tier Law Firm, You Need

Top Tier SEO For Lawyers Virginia

Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?

Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.

Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.

Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.

Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.

Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.

The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.

Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.

Let alone the differences between the specific types of clients within these practice areas.

To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.

When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.

If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Use SEO to get in front of them and help you grow your firm.

The biggest point of difference I bring is that I actually care.

I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.

I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).

I care about results.

If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.

If this is something you’d be interested in, click the link below, fill out the form and let’s talk.

Our Virginia Law Firm SEO Services

Comprehensive Search Engine Optimization Strategy

Our SEO services for law firms in Virginia start by analyzing your site and identifying your ideal clients. We develop customized plans to improve rankings, increase organic traffic, and help you win new cases.

Legal clients often prioritize nearby firms when searching for help. Our local SEO services make sure your firm is included in these searches, drawing more leads to your site. We ensure your Google Maps listing is properly managed for accessibility.

On-Page Optimization

Our on-page optimization services are designed to improve your law firm’s rankings. We target essential elements like keywords, titles, and headings to help your site perform better.

As a premier law firm SEO provider, we specialize in building backlinks that align with your firm’s goals. Our legal-specific strategies ensure credibility and relevance for your website.

Link Building

Content Creation and Marketing

Our content creation process ensures your SEO strategy is supported by high-quality, optimized material that drives organic traffic and builds credibility.

Technical SEO is a critical element of search engine optimization. We handle issues like speed, crawl errors, and mobile compatibility to ensure your site performs well.

Technical SEO

Conversion Rate Optimization

The purpose of SEO is to bring visitors to your website and convert them into real clients for your business.

Sadly, many SEO agencies fail to prioritize conversion optimization, leaving potential clients unengaged.

We make your website more effective at turning visitors into clients, ensuring your traffic delivers results.

Our strategy focuses on leveraging the audience you already have to create more clients without additional traffic.

Additional Services We Offer

A professional and visually engaging website is key for law firms whether pursuing SEO, paid marketing, or enhancing their branding. Our services provide optimized sites that combine aesthetics with functionality, driving financial success and growth for your firm.

Web Design for Law Firms

Google Ads and PPC

We manage Google Ads campaigns to strengthen your SEO strategy, targeting clients actively looking for legal solutions. These campaigns deliver fast results and are an excellent tool for client acquisition, particularly in the early stages of implementation.

Case Studies

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

Want Results Like These?

What My Clients Have to Say

Clients I Have Worked With

Who I Work With

We Service All Law Firms In Virginia

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

Why Is SEO Important For Virginia Law Firms?

Search Engine Optimization (SEO) is essential for Virginia law firms to attract clients in a highly competitive market. With clients relying on search engines to find legal services, SEO ensures your firm is visible when they need help.

Ranking on page 1 of Google for legal keywords allows Virginia attorneys to drive organic traffic, generate inquiries, and build credibility with potential clients. Local SEO, engaging content, and targeted keywords help establish authority in your practice areas.

For Virginia law firms, SEO provides a cost-effective solution to attract more clients and maintain a competitive edge.

Does SEO Really Work For Law Firms In Virginia?

Yes, SEO is highly effective for law firms in Virginia. With a tailored strategy, attorneys can improve search rankings, attract more website traffic, and generate consistent leads.

Optimizing website content, building authoritative backlinks, and leveraging local SEO with Google Business Profiles and reviews are critical tactics. These efforts help Virginia attorneys dominate local search results.

SEO provides Virginia law firms with long-term growth opportunities and a reliable source of new clients.

What Results Can You Expect From Attorney SEO In Virginia?

Virginia law firms investing in SEO can expect increased search rankings, more website traffic, and a steady stream of client inquiries. Ranking for terms like “personal injury lawyer in Richmond” or “family attorney in Virginia Beach” helps capture relevant leads.

By focusing on local SEO, reviews, and optimized directories, Virginia attorneys typically see 50 to 120 leads per month within 6-12 months of consistent SEO efforts.