Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Norfolk Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Norfolk legal SEO services begin with an in-depth analysis of your website and the audience you want to attract. We design a customised SEO plan to improve your search engine rankings, grow organic visits, and most importantly, help your firm win new cases.
Most people in need of legal services prefer firms that are close to them. Our local SEO efforts place your firm in relevant search results, driving traffic to your website. We also optimize local service ads and manage your Google Maps listing to facilitate client engagement.
On-Page Optimization
With our law firm on-page SEO services, we enhance your website by optimizing content structure, improving meta data, refining page speed, and ensuring a strong keyword strategy to maximize organic reach.
We provide specialized link-building services for law firms, focusing on acquiring authoritative backlinks that contribute to your firm’s online authority. Our process includes outreach to legal professionals, guest blogging, and strategic content collaborations that align with your firm’s goals.
Link Building
Content Creation and Marketing
Crafting compelling, informative, and SEO-friendly content is essential for any law firm aiming to attract and retain clients. Our content development strategy combines legal expertise with industry best practices to produce articles, blog posts, and service pages that resonate with your audience. With a focus on clarity and relevance, we ensure that your content effectively communicates your firm’s value proposition.
Technical SEO is crucial for achieving online success. We enhance important aspects like mobile compatibility, page speed, and crawl efficiency to ensure your website meets search engine expectations and provides an optimal experience for visitors seeking legal services.
Technical SEO
Conversion Rate Optimization
The whole point of SEO is to attract potential clients to your website and then convert that traffic into real cases for your firm.
Unfortunately, this crucial step is often overlooked by many SEO agencies that focus solely on rankings and visibility.
We take a strategic approach by optimizing your website to ensure it is designed to guide visitors through the decision-making process.
By enhancing content, refining layout, and strategically placing calls to action, we help visitors take the next step and contact your firm.
The visitors are already on your website, actively searching for legal services—our job is to put the right elements in place to turn them into paying clients without the need for additional marketing investments.
Additional Services We Offer
A high-quality website is essential for law firms looking to stay ahead in today’s competitive market. Whether your firm is focusing on SEO, paid ads, or brand credibility, our web design services create professional, user-friendly websites that help you engage with potential clients. We incorporate SEO best practices, modern design elements, and strategic content placement to ensure your website performs at its best. Our goal is to provide your firm with a site that drives meaningful business results.
Web Design for Law Firms
Google Ads and PPC
Google Ads offer law firms a fast and effective way to connect with clients actively searching for legal assistance. Our PPC campaigns are designed to provide immediate results, complementing SEO efforts that focus on long-term growth. Running Google Ads alongside SEO ensures your firm secures a steady stream of inquiries while strengthening its reputation online. This comprehensive approach helps law firms build a sustainable marketing strategy that drives consistent business growth.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Norfolk Attorney SEO
How can Norfolk law firms attract more clients through SEO?
Norfolk law firms can attract more clients by optimizing their online presence for local searches throughout the city’s diverse neighborhoods. Creating content that targets specific areas, maintaining strong local citations, and gathering positive client reviews helps improve visibility in local search results.
What makes Norfolk’s legal market unique for SEO purposes?
Norfolk’s diverse neighborhoods and naval presence create unique opportunities for law firm SEO. Optimizing for location-specific searches, creating content that addresses local legal needs, and maintaining accurate business information helps attract more potential clients.
How important are client reviews for Norfolk law firms?
Client reviews play a vital role in helping Norfolk law firms attract new clients through search. Implementing a systematic approach to gathering and managing reviews, responding professionally to client feedback, and showcasing testimonials helps build trust and improve local search rankings.
What SEO strategies work best for Norfolk law firms?
Effective SEO strategies for Norfolk law firms include creating neighborhood-specific content, maintaining accurate business listings, and developing informative resources for potential clients. Regular website updates and optimization for local keywords help maintain strong search rankings.
How can Norfolk law firms optimize their websites for better client conversion?
Norfolk law firms can improve client conversion rates by ensuring their websites are user-friendly, mobile-optimized, and fast-loading. Implementing clear calls-to-action, simple contact forms, and prominent client testimonials helps convert more website visitors into clients.