Service Businesses!
Want An SEO Agency Who Can Actually Get Results?
We Are A Pure
Performance Based SEO Agency
In order to explain why we are not just another SEO agency who will take your money, promise the world and fail to deliver, we need to start at the beginning.
So…
In the beginning, God created the heavens and the earth…
Just kidding.
Here’s what I actually mean:
What Actually Is SEO?
In order to explain how something can be done better, you need to first understand the basic fundamentals of the thing you are doing.
Don’t worry, I won’t bore you with endless paragraphs about all the technical aspects of SEO. I will summarise it into just one sentence:
SEO is the process of making your website the most relevant result Google can show for a particular keyword.
That’s really the core of it.
Now, there is a long list of things that go into doing exactly that, but I’ll break it down into two key components.
The Two Key Components of SEO
To summarize it, there are ultimately two key components to SEO:
- Getting the website to actually show up on Google Search when someone searches a relevant keywords, so that you get people on your website
- Once people click on the website, getting them to buy
Number 1 is important because without showing up on Google and getting visitors to your website, nobody will ever see your website (assuming you aren’t running ads), so you may as well not have one.
Number 2 is important because you can get as many people as you want on your website, but if it doesn’t give them what they want or does a rubbish job at selling your product or service, they will never buy from you.
Unfortunately, while this might sound simple, getting both of these right is where most SEO agencies fail to deliver.
Here Are the Most Common Things That SEO Agencies Get Wrong:
First, let’s address point #1 – getting the website to show up on Google:
- They go after keywords which get little to no search volume, so you show up on page 1 and get a ranking report that looks good but don’t get enough traffic onto your website to actually increase your business
- They only focus on the hardest keywords that either take really long to rank or never end up ranking, and as a result you miss out on 1) time, while you hope for this to happen, and 2) money, from the low hanging fruit you could have gone after during that time and have been making money
- They are actually incompetent and don’t do basic SEO correctly (much more common than you would think)
- They use “black hat” tactics that are against Google’s guidelines to get you to rank quickly but practically guarantee that your website will drop at the next update (this one is not as common any more, but you still need to be aware of it)
- They are a big agency and don’t really care, so you end up just a number to them and don’t get any actual results (raise your hand if you’ve had this)
Second, let’s address point #2 – making the sale:
- They don’t know how to actually sell, so people land on the website but then don’t buy (a major problem with most SEO “experts” – because they are very technical people and don’t actually understand how to sell something)
- They don’t understand conversion rate optimization so your website doesn’t do a good job converting all the visitors into customers (similar to the point above)
- The miss obvious things like having a phone call button and contact form on the pages people land on
- They focus on arbitrary metrics like website visitors or rankings when what most business owners are really after is actual sales
What’s Going to Happen When You Hire a “Cheap” SEO Agency
I’m going to explain to you exactly what’s going to happen when you hire an SEO agency who doesn’t know what they are doing. Typically these are the ones who charge a few hundred dollars per month, but there are definitely more expensive agencies that also fall into this category as well.
First of all, they typically don’t actually have the skills and resources to produce good results, which is exactly why they charge so little in the first place.
As an SEO agency, we can tell you that it is literally impossible to deliver the amount of work required to get a website to rank in even a relatively competitive niche for $500 per month. It is simply not possible, which means the person charging that money is either working for free, eating the cost out of their own pocket, or simply not doing what the quality of work that is actually required to make it happen (Hint: more than likely the last one).
While you think you might be saving money, what actually happens is you will pay them for 6-12 months, or maybe even longer, under the premise that “SEO takes 6-12 months to see results”. Then 6 months rolls buy, then 12, then 18, and you are still not seeing any significant increase in business.
So you spent anywhere from $3500 – $9000 (assuming you were paying only $500 per month), but got literally nothing for it. So not only are you now down that money, but you just lost anywhere from 6-18 months as well.
Now the only way to fix this is to hire someone who does know what they are doing, which is going to cost you EVEN MORE money.
How to Do SEO Correctly
Now that we’ve covered what can go wrong and all the things you need to be aware of, let’s talk about how to actually do SEO correctly, why what we do works, and what kind of result you can expect.
To begin with, you first need to identify what keywords you should be going after which are likely to bring you business in both the short and long term.
These fall into two categories:
- “Short tail keywords”, which are the ones that get the most traffic but are also the most competitive (such as “lawyer Chicago” or “auto repair la”)
- “Long tail keywords” which are less competitive but get less searches (things like “how much does an oil change cost” or “
You want to go after keywords which are likely to bring you business, but that you also have a chance to rank for. In the beginning, you typically need to go with the less competitive, less searched keywords.
As you rank for more and more of these keywords, you will start to get traffic and over time build up what’s called “topical authority”, which is when Google considers your website relevant to a particular topic. When this happens, you will rank for practically all keywords within that topic much quicker and easier.
Basically, what you are doing is building trust with Google by showing them that you know what you are talking about, and that visitors like your site because you gave them what they were looking for. And in turn, they reward you with higher rankings.
By this point, you will already be seeing a good amount of traffic and depending on how much work you put into it usually takes between 3-9 months.
While this is happening, you will want to make sure that your website is actually converting visitors into customers.
This means doing conversion rate optimization, which is the process of optimizing the website to increase conversions.
This is also now a ranking factor which means that the higher your conversion rate, the higher you are likely to rank (double win!).
Now, in order to do this, you have to actually know what works, what to write on the page, where to put what, and how to convince the user to buy.
Unfortunately, that key component is usually what’s missing with SEO agencies, and is something that sets our service apart.
In reality, when you work with us, you are getting far more than just SEO.
You are actually getting an entire marketing strategy.
Before doing anything, we actually make a plan with you, to make sure that it’s going to:
- Actually work
- Be worthwhile doing
- Be profitable for your business
Once we have established that, yes we do the SEO, but we also work on positioning your business as the best option the customer has, so that you stand out from the competition and significantly increase the amount of people who buy from you.
We do this using a combination of copywriting skills as well as our experience with what works, which allows us to write extremely high converting sales pages that both rank and get customers.
This unique combination is how you make an extremely profitable SEO strategy that works quickly and is extremely profitable.
SEO Services We Offer
Local SEO
Local SEO is SEO specifically for local business who service a specific area, such as law firms, auto repair shops, plumbers and things of that nature. If you run a local business and are looking to grow, we can definitely help.
Ecom SEO
Run an ecom store and want to take advantage of all the search traffic on Google? We can get you on page 1 and help you scale exponentially.
Technical SEO
If you have a website that needs optimizing, we are able to carry out all technical SEO optimization.
SEO Audits
Want to know what you need to optimize on your site? We can do an audit and give a report of all the things you need to do in order to get your website to rank.
How Our Performance Based SEO Offer Works
Unlike most SEO agencies who will charge you a few thousand dollars in monthly retainers and lock you into a contract for 12-24 months (and usually fail to deliver results), we do none of that.
We work on a pure performance basis, meaning we do the work and you only pay for the results we actually get you, AFTER you get them.
Typically this is done on a pay-per-lead basis.
However, we will discuss this with you to find a deal that works in your particular situation.
Who We Work With
- Law Firms
- Automotive Businesses
- Plumbers
- Solar Installers
- HVAC
- Healthcare
- Mortgage Brokers
- Local Businesses
- And Other Service Businesses
Case Studies
Law Firm Making Extra $180,000+ From Google Ads
14X Return On Ad Spend On Google Ads
Plumber Goes From o to 850 Users In 9 Months With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What Our Clients Have to Say
Clients We Have Worked With
How It Works
Money-Making Websites
The point of a website is to convert people into paying customers.
When we start working together, we will either build you a new, completely optimized website or optimize your current one to ensure that it does it’s job at making you money.
That includes everything from design to writing the content to building out the pages and putting it all together.
(And this website is yours to keep forever).
Google Ads allows us to put together a marketing campaign that is going to get you immediate results.
Once we launch the ads, you will quickly begin to see enquiries and sales, making you profit usually in the first 30 days.
Google Ads
Search Engine Optimization (SEO)
Search Engine Optimization is the foundation of our system.
It is the longer term strategy that will ensure your business continues to grow without having to spend more money on ads.
As we continue to optimize your website, it will show up for more and more searches on Google, which leads to exponentially more business and a higher return because you don’t pay for that traffic.
As part of the SEO process, we optimize all aspects of your website as well as off-site assets such as your Google Business Profile.
There is no point of running an advertising campaign or doing SEO if people land on a website that does a bad job at selling your services.
As professional copywriters, we structure your content in a tested-and-proven manner that “pre-sells” potential customers that you are their best solution, making them want to buy from you specifically.
This gets you more sales and makes customers easier to close.
Copywriting
That Sells
Conversion Rate Optimization
We set up all tracking of phone numbers, emails, form submissions, sales and any other conversion events so that we know exactly what kind of results you get.
This allows us to not only accurately report on the performance of your campaign every month, but also to optimize everything so that you get the best results.
What gets measured gets done, and we measure everything.
About Us
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over 50 businesses in a range of niches get to page 1 of Google and grow their businesses an average of 300% within 12 months.
I have also invested well over $50,000 into learning from the world’s top SEO & Google Ads experts to put myself in their league. I’m not your average “online marketer”.
If you want a professional who knows what they are doing to get you results and help you grow your business, book a call with me today.
FAQ About Search Engine Optimization
How Long Does SEO Take?
Typically speaking, SEO can take anywhere from 3 to 12 months before you see noticeable results.
If we are working with a brand new website, it’s usually closer to the 12 month side.
This is because it takes time for Google to crawl your site, index it, decide where it wants to show it, and be sure that users are having a good experience on your site and finding what they are looking for.
It is also because it takes time to build up all the many pages and blogs it takes to rank.
This is why we usually start campaigns by running Google Ads so that you get sales quickly while we build up the SEO side of things.
What Kind Of Results Can I Expect From SEO?
Within the first 12 months, clients of Dominate Marketing usually see anywhere from 50-100 leads per month from SEO.
It’s also important to note that these these are higher quality than most, since Google has proven to be a very high quality source of traffic for service businesses.
These are not Facebook tirekickers who just filled out a form because it popped up on their feed.
These are people who have taken the time out of their day to search for something.
Most of our clients report a closing rate of anywhere from 20% to as high as 40% from the leads they get.
Which Countries Do We Offer SEO Services To?
We currently offer SEO services to Australia, New Zealand, United States, United Kingdom and Canada.