If You Are a Top-Tier Criminal Defense Lawyer, You Need
Top Tier SEO For Criminal Defense Lawyers
Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Why SEO for Criminal Defense Lawyers Matters
The field of criminal defense law is highly competitive, with potential clients frequently seeking reliable and local legal representation online.
Implementing effective SEO for criminal defense firms ensures your practice is visible at the top of search engine results pages (SERPs) where it matters most.
Without a comprehensive law firm SEO strategy, your criminal defense law firm could lose prospective clients to competitors who rank higher in online searches.
This lack of visibility results in missed opportunities, reduced client engagement, and difficulty maintaining a strong presence in your local market.
Criminal defense firms that neglect SEO often face challenges like poor rankings on search engine results pages, limiting their ability to attract new clients actively searching for legal services.
Low visibility in local search results makes it harder for prospective clients in your area to find you, while failing to leverage crucial criminal defense-related keywords diminishes your ability to target the right audience effectively.
On top of that, a lack of positive online reviews and an insufficient presence in respected legal directories can harm your firm’s credibility and deter potential clients, as well as keep you from appearing on page 1 of Google.
Our criminal defense SEO services are designed to overcome these obstacles, get you to the top of search engine results, and ensure potential clients find you when they need a criminal defense lawyer.
Using proven strategies, we ensure your firm is gets in front of the right audience, compelling them to choose your services over competitors, and securing your position as the go-to criminal defense law firm.
Criminal Defense SEO Services We Offer
Keyword Research and Optimization
Effective keyword research forms the foundation of a successful SEO strategy. We identify the most relevant and high-volume keywords for your criminal defense practice, such as “criminal defense lawyer,” “DUI attorney,” and “defense lawyer,” as well as lower volume “long-tail” keywords that are less competitive but will equally bring in quality traffic. These keywords are strategically integrated across your website in headings, meta titles, and content to improve search engine rankings and attract organic traffic.
On-page SEO involves optimizing individual pages on your website to improve their rankings and relevance. We craft compelling meta titles and ensure headings and content are aligned with your target keywords. In addition, we refine your website’s structure, improve internal linking, and create service pages that resonate with both search engines and users. We also use a proven calculation to ensure that your pages are more optimized than all your competitors for your target keywords, increasing your relevance and ranking you higher.
On-Page SEO
Technical SEO
Technical SEO addresses the backend elements of your website that impact its performance and visibility. Our services include improving site speed, ensuring mobile compatibility, and fixing crawl errors that hinder search engine indexing. By optimizing these technical aspects, we enhance your website’s usability and ensure it meets the latest search engine algorithms, resulting in better rankings and a seamless user experience.
Content is the cornerstone of any successful SEO strategy. We develop high-quality, engaging, and informative content tailored to criminal defense topics such as DUI defense, drug charges and property crimes. Our team ensures this content is optimized with relevant keywords and addresses the questions and concerns of potential clients, establishing your firm as a trusted authority in the field.
Content Creation for Criminal Defense Websites
Local SEO for Criminal Defense Firms
Local SEO is essential for ensuring your criminal defense firm reaches potential clients in your area. We optimize your online presence to rank higher in local search results by focusing on locally relevant keywords and phrases, such as “criminal defense attorney near me” or “DUI lawyer in [city].”
Additionally, we use tools like Google Business Profile to get even more enquiries, ensuring accurate contact details, service information, and client reviews are prominently displayed. This approach makes it easy for prospective clients to find and trust your firm.
Your Google Business Profile is a powerful tool for attracting local clients. We optimize your profile by ensuring all information is complete, accurate, and up-to-date, including your address, phone number, and business hours. We also add high-quality images and encourage satisfied clients to leave reviews, increasing your credibility and helping your firm stand out in local search results.
Google Business Profile Optimization
Link Building
Link building involves acquiring high-quality backlinks from authoritative and locally relevant websites. These links signal to search engines that your site is trustworthy and valuable, boosting your rankings. We focus on earning links from reputable legal directories, local businesses, and industry-related blogs to enhance your website’s authority and visibility.
Positive online reviews are crucial for building trust and improving your local SEO. They are also one of the key ranking factors for Google Business Profiles. We help manage your online reputation by encouraging satisfied clients to leave reviews on platforms like Google and Yelp. Additionally, we assist in responding to feedback to demonstrate your firm’s commitment to client satisfaction. A robust collection of positive reviews not only improves your credibility but also increases your rankings in local search results.
Online Reviews Management
Conversion Rate Optimization
The whole point of SEO is to drive traffic to your website and then convert that traffic into real cases for your firm.
Unfortunately, this is the part most SEO agencies miss.
We ensure that every page on your website is optimized for conversions, significantly increasing the amount of people that contact you and become paying clients without having to increase website traffic to do so.
These are essentially “free” clients that are already on your website, we just need to put the right things in front of them to convince them to contact you and use your services.
Transparency and continuous improvement are at the core of our SEO services. We provide detailed reports on your website’s performance, highlighting metrics such as organic traffic, keyword rankings, and conversion rates. These insights allow us to refine our strategies and ensure your SEO efforts yield measurable results. By monitoring trends and adjusting our methods, we help your firm stay ahead in an ever-evolving digital landscape.
SEO Reporting and Analytics
Additional Services We Offer
Criminal Defense Firm Websites
Having a professional, user-friendly website is critical for criminal defense marketing—whether you’re leveraging SEO, running paid ads, or simply establishing your online presence. Our web design services create visually stunning websites that are also fully optimized for SEO and conversions, maximizing your return on investment and helping your firm generate consistent revenue.
In addition to SEO, we offer PPC for criminal defense lawyers to complement your SEO efforts and attract clients actively searching for legal representation. Google Ads can be highly effective for criminal defense firms when executed correctly and will yield results much faster than search engine optimization. We often use PPC campaigns alongside SEO, particularly in the initial stages, to deliver quick returns and bring in new clients swiftly.
Google Ads and PPC
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
Theft and Burglary Attorneys
Domestic Violence Attorneys
White-Collar Crime Attorneys
Sexual Offense Attorneys
Homicide and Manslaughter Attorneys
Weapons Charges Attorneys
Probation Violation Attorneys
Juvenile Defense Attorneys
And More
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About SEO for Criminal Defense Law Firms
What is SEO for criminal defense lawyers?
SEO for criminal defense lawyers involves a strategic approach to optimizing a criminal defense law firm’s website to increase its ranking on Google and other search engines. SEO helps attract potential clients who are actively searching for criminal lawyers and contributes to the overall growth of the practice by increasing traffic and inquiries.
Why is local SEO important for criminal defense law firms?
Local SEO is crucial for criminal defense attorney marketing because it connects them with clients searching for legal services in their specific area. The majority of people searching for a criminal lawyer look for a lawyer “near them”. By appearing prominently in local search results, your firm is more likely to attract nearby clients who value convenience and locality. Local SEO also leverages tools like Google Business Profile and locally targeted keywords, ensuring your firm stands out to the most relevant searches and drives meaningful client interactions.
How long does it take to see results from SEO?
SEO is a long-term investment that requires consistent effort and optimization. While some improvements, such as better search rankings for specific keywords, can be observed within a few months, significant results like increased traffic and client conversions typically take 9 to 12 months. How long exactly it will take is highly dependent on a number of factors including how established your website already is, how competitive your target area is and which specific type of criminal defense clients you want.
What keywords should criminal defense firms target with search engine optimization?
Criminal defense firms should target keywords that reflect the services they provide and the intent of potential clients. Examples include “criminal defense attorney,” “DUI lawyer,” “defense attorney near me,” and “criminal law firm in [location]” These keywords help attract clients who are actively searching for legal representation and ensure the firm’s website aligns with their search intent.
How does content help with SEO for criminal defense lawyers?
High-quality content is a cornerstone of effective SEO. By creating content that addresses the specific needs and concerns of your target audience, your site gains authority and trustworthiness in the eyes of search engines. Informative blogs, service pages, and FAQs tailored to criminal defense topics not only improve search engine rankings but also engage visitors, encouraging them to stay longer on your site and consider your services.
Can online reviews impact criminal defense SEO?
Absolutely. Positive online reviews improve your firm’s credibility and influence prospective clients. Search engines view reviews as a signal of trust and relevance, which can increase your local SEO rankings. Encouraging satisfied clients to leave feedback on platforms like Google can significantly improve your reputation, trust and rankings.
What is Google Business Profile optimization?
Google Business Profile optimization involves refining your firm’s listing to improve its ranking in local search results. This includes ensuring your contact details, business hours, and services are up-to-date and accurate. Adding high-quality images, responding to reviews, and including relevant keywords further enhance your profile’s appeal and helps attract local clients searching for criminal defense lawyers.
What is technical SEO?
Technical SEO focuses on the backend elements of a website that affect its performance and search engine ranking. This includes optimizing things like site speed, mobile responsiveness, and crawlability. Ensuring your website is technically sound improves its usability for visitors and makes it easier for search engines to index and rank your pages effectively.
Can I do SEO for my criminal defense practice on my own?
While it is possible to implement SEO practices independently, achieving significant results often requires professional expertise along with a number of SEO tools. SEO involves a combination of technical, content, and strategic efforts that are best handled by an experienced professional. The other thing to consider is that it can take months to see the results of what you did, meaning you can quite literally spend years experimenting to find out if what you did worked. Hiring someone who knows what they are doing will shortcut this entire process and get you results much quicker.