Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Why SEO Matters for Family Lawyers
Family law is an inherently competitive field, with potential clients often searching for local and trusted legal services.
Effective SEO for family law practices ensures your firm is visible where it matters most: the top of search engine results pages (SERPs).
Without a strong SEO strategy, your family law firm risks losing prospective clients to competitors who rank higher in online searches.
This can lead to missed opportunities, limited client engagement, and difficulty sustaining a strong foothold in your local market.
Family law firms that fail to invest in good SEO often struggle with challenges such as ranking poorly on search engine results pages, which reduces their potential to be found by new clients who need their services.
Low visibility in local searches makes it hard for clients in your area to find your firm, while ineffective use of critical family law keywords results in lost opportunities to target the right audience.
Additionally, a lack of positive online reviews and minimal presence in reputable legal directories can diminish your firm’s credibility and make it less attractive to prospective clients.
With our law firm SEO services, these challenges can be addressed effectively.
Our tailored strategies ensure your family law firm shows up in front of the right people, sells them on working with your firm specifically, and secures a competitive edge in the industry.
Family Law SEO Services We Offer
Keyword Research and Optimization
Effective keyword research forms the foundation of a successful SEO strategy. Our team identifies the most relevant and high-volume keywords for your family law practice, such as “family law attorney,” “child custody lawyer,” and “divorce lawyer”, as well as lower volume “long tail” keywords that are less competitive but will equally bring in quality traffic. These keywords are strategically integrated across your website in headings, meta titles and content to improve search engine rankings and attract organic traffic.
On-page SEO involves optimizing individual pages on your website to improve their rankings and relevance. We craft compelling meta titles and ensure headings and content are aligned with your target keywords. In addition, we refine your website’s structure, improve internal linking, and create service pages that resonate with both search engines and users. This comprehensive approach ensures your website remains user-friendly and search engine friendly.
On-Page SEO
Technical SEO
Technical SEO addresses the backend elements of your website that impact its performance and visibility. Our services include improving site speed, ensuring mobile compatibility, and fixing crawl errors that hinder search engine indexing. By optimizing these technical aspects, we enhance your website’s usability and ensure it meets the latest search engine algorithms, resulting in better rankings and a seamless user experience.
Content is the cornerstone of any successful SEO strategy. We develop high-quality, engaging, and informative content tailored to family law topics such as divorce, child custody, spousal support, and property division. Our team ensures this content is optimized with relevant keywords and addresses the questions and concerns of potential clients, establishing your firm as a trusted authority in the field.
Content Creation for Family Law Websites
Local SEO for Family Law Firms
Local SEO is essential for ensuring your family law firm reaches potential clients in your area. We optimize your online presence to rank higher in local search results by focusing on locally relevant keywords and phrases, such as “child custody lawyer near me” or “divorce attorney in [city].”
Additionally, we enhance your visibility through tools like Google Business Profile, ensuring accurate contact details, service information, and client reviews are prominently displayed. This approach makes it easy for prospective clients to find and trust your firm.
Your Google Business Profile is a powerful tool for attracting local clients. We optimize your profile by ensuring all information is complete, accurate, and up-to-date, including your address, phone number, and business hours. We also add high-quality images and encourage satisfied clients to leave reviews, bolstering your credibility and helping your firm stand out in local search results.
Google Business Profile Optimization
Link Building
Link building involves acquiring high-quality backlinks from authoritative and locally relevant websites. These links signal to search engines that your site is trustworthy and valuable, boosting your rankings. We focus on earning links from reputable legal directories, local businesses, and industry-related blogs to enhance your website’s authority and visibility.
Positive online reviews are crucial for building trust and improving your local SEO. We help manage your online reputation by encouraging satisfied clients to leave reviews on platforms like Google and Yelp. Additionally, we assist in responding to feedback to demonstrate your firm’s commitment to client satisfaction. A robust collection of positive reviews not only boosts your credibility but also increases your visibility in local search results.
Online Reviews Management
Conversion Rate Optimization
The whole point of SEO is to drive traffic to your website and then convert that traffic into real cases for your firm.
Unfortunately, this is the part most SEO agencies miss.
We ensure that every page on your website is optimized for conversions, significantly increasing the amount of people that contact you and become paying clients without having to increase website traffic to do so.
These are essentially “free” clients that are already on your website, we just need to put the right things in front of them to convince them to contact you and use your services.
Transparency and continuous improvement are at the core of our SEO services. We provide detailed reports on your website’s performance, highlighting metrics such as organic traffic, keyword rankings, and conversion rates. These insights allow us to refine our strategies and ensure your SEO efforts yield measurable results. By monitoring trends and adjusting our methods, we help your firm stay ahead in an ever-evolving digital landscape.
SEO Reporting and Analytics
Additional Services We Offer
Family Law Firm Websites
A professional and user-friendly website is essential for any law firm, whether you are doing SEO, paid ads or just want to look professional. Our web design services create sites that are not only visually appealing but also optimized for SEO and conversions, getting you the maximum return and making money for your firm.
Beyond search engine optimization, we manage family law PPC campaigns to complement your SEO efforts, targeting potential clients actively searching for legal services. Google Ads work extremely well for family law firms when done right, and we often run PPC campaigns alongside SEO, especially in the beginning, as they are quick to bring a return and get new clients through the door.
Google Ads and PPC
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
Adoption Lawyers
Child Support Lawyers
Property Division Lawyers
Prenuptial & Postnuptial Agreement Lawyers
Mediation & Collaborative Family Lawyers
And More
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About SEO for Family Law Attorneys
What is SEO for family lawyers?
SEO for family lawyers involves a strategic approach to optimizing a family law firm’s online presence. This includes enhancing the visibility of the firm in search engine results, ensuring it ranks higher for relevant searches. By improving online visibility, SEO helps attract potential clients who are actively searching for legal services and contributes to the overall growth of the practice by increasing traffic and inquiries.
Why is local SEO important for family law firms?
Local SEO is crucial for family law firms because it connects them with clients searching for legal services in their specific area. The majority of people searching for a lawyer look for a lawyer “near them”. By appearing prominently in local search results, your firm is more likely to attract nearby clients who value convenience and locality. Local SEO also leverages tools like Google Business Profile and locally targeted keywords, ensuring your firm stands out in the community and drives meaningful client interactions.
How long does it take to see results from SEO?
SEO is a long-term investment that requires consistent effort and optimization. While some improvements, such as better rankings for specific keywords, can be observed within a few months, significant results like increased traffic and client conversions typically take six months to a year. The timeline depends on a number of factors like competition, the current state of your website, and the effectiveness of the implemented strategy.
What keywords should family law firms target?
Family law firms should target keywords that reflect the services they provide and the intent of potential clients. Examples include “family law attorney,” “divorce lawyer,” “child custody lawyer,” and “family law services.” These keywords help attract clients who are actively searching for legal representation and ensure the firm’s website aligns with their search intent.
How does content help with family law SEO?
High-quality content is a cornerstone of effective SEO. By creating content that addresses the specific needs and concerns of your target audience, your site gains authority and trustworthiness in the eyes of search engines. Informative blogs, service pages, and FAQs tailored to family law topics not only improve search engine rankings but also engage visitors, encouraging them to stay longer on your site and consider your services.
Can online reviews impact family law SEO?
Absolutely. Positive online reviews enhance your firm’s credibility and influence prospective clients. Search engines view reviews as a signal of trust and relevance, which can increase your local SEO rankings. Encouraging satisfied clients to leave feedback on platforms like Google can significantly enhance your visibility and reputation.
What is Google Business Profile optimization?
Google Business Profile optimization involves refining your firm’s listing to improve local search visibility. This includes ensuring your contact details, business hours, and services are up-to-date and accurate. Adding high-quality images, responding to reviews, and including relevant keywords further enhance your profile’s appeal and helps attract local clients searching for family law services.
What is technical SEO?
Technical SEO focuses on the backend elements of a website that affect its performance and search engine ranking. This includes optimizing things like site speed, mobile responsiveness, and crawlability. Ensuring your website is technically sound improves its usability for visitors and makes it easier for search engines to index and rank your pages effectively.
Can I do SEO for my family law practice on my own?
While it is possible to implement basic SEO practices independently, achieving significant results often requires professional expertise along with a number of SEO tools. SEO involves a combination of technical, content, and strategic efforts that are best handled by an experienced professional. The other thing to consider is that it can take months to see the results of what you did, meaning you can quite literally spend years experimenting to find out if what you did worked. Hiring someone who knows what they are doing will shortcut this entire process and get you results much quicker.