If You Are a Top-Tier Business Attoerney, You Need
Top Tier SEO For Business Attorneys
Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Why SEO Matters for Immigration Lawyers
Immigration law is an inherently competitive field, with potential clients often searching for local and trusted legal services.
Every month, approximately 500,000 people search for an immigration lawyer across the US on Google:
Effective SEO for immigration law practices ensures your firm is visible at the top of search engine results pages (SERPs) when these people type in their search.
Immigration law firms that fail to invest in good SEO often struggle with challenges such as ranking poorly on search engine results pages, which reduces their potential to be found by new clients who need their immigration services.
Without a strong SEO strategy, your immigration law firm risks losing prospective clients to competitors who rank higher in online searches.
This can lead to missed opportunities, less revenue and difficulty sustaining a strong foothold in your local market.
With our immigration lawyer SEO services, these challenges can be addressed effectively, establishing you as the go-to immigration lawyer for potential immigration clients.
Our SEO for immigration lawyers ensure your immigration firm shows up in front of the right people, sells them on working with your firm specifically, and secures a competitive edge in the industry.
Immigration Lawyer SEO Services We Offer
Keyword Research and Optimization
Effective keyword research forms the cornerstone of a strong SEO strategy. We identify the most relevant and high-traffic keywords for your immigration law practice, including “immigration lawyer,” “immigration attorney,” and “immigration legal services,” alongside more specific “long tail” keywords that draw quality traffic with less competition. These keywords are seamlessly incorporated across your immigration law firm’s website in headings, meta titles, and content to ensure you increase your search engine rankings for these keywords and get in front of the right audience.
On-page SEO involves optimizing individual pages on your website to improve their rankings and relevance. We craft compelling meta titles and ensure headings and content are aligned with your target keywords. In addition, we refine your website’s structure, optimize internal links, and create service pages that resonate with both search engines and users. This comprehensive approach ensures your immigration firm’s website remains user-friendly and search engine-friendly.
On-Page
Technical SEO
Technical SEO addresses the backend elements of your website that impact its performance and rankings. Our services include improving site speed, ensuring mobile compatibility, and fixing crawl errors that hinder search engine indexing. By optimizing these technical aspects, we improve your website’s usability and ensure it complies with the latest search engine algorithms, resulting in better rankings and a seamless user experience.
Content is the cornerstone of any successful SEO strategy. We develop high-quality, engaging, and informative content tailored to immigration law topics such as visas, green cards, deportation defense, and citizenship applications. Our team ensures this content is optimized with relevant keywords and addresses the questions and concerns of potential clients, establishing your firm as a trusted authority in the field.
Content Creation
Local SEO Strategies
Local SEO is essential for ensuring your immigration law firm reaches potential clients in your area. We optimize your online presence to rank higher in local search results by focusing on locally relevant keywords and phrases, such as “immigration lawyer near me” or “immigration attorney in [city].”
Additionally, we increase your reach through tools like Google Business Profile, ensuring accurate contact details, service information, and client reviews are prominently displayed. This approach makes it easy for prospective clients to find and choose your firm.
Your Google Business Profile is a powerful tool for attracting local clients. We optimize your profile by ensuring all information is complete, accurate, and up-to-date, including your address, phone number, and business hours. We also add high-quality images and encourage satisfied clients to leave reviews, helping your firm stand out in local search results.
Google Business Profile Optimization
Link Building
Link building involves acquiring high-quality backlinks from authoritative and locally relevant websites. These links signal to search engines that your site is trustworthy and valuable. We focus on earning links from reputable legal directories, local businesses, and industry-related blogs to improve your immigration law firm’s authority and reputation.
Positive online reviews are crucial for building trust and growing your client base. We help manage your online reputation by encouraging satisfied clients to leave reviews on platforms like Google and Yelp. Additionally, we assist in responding to feedback to demonstrate your firm’s commitment to client satisfaction. A robust collection of positive reviews not only adds credibility but also helps attract more clients through local search results.
Online Reviews Management
Conversion Rate Optimization
The whole point of SEO is to drive traffic to your immigration firm’s website and then convert that traffic into real cases for your firm.
Unfortunately, this is the part most SEO agencies miss.
We ensure that every page on your website is optimized for conversions, significantly increasing the amount of people that contact you and become paying clients without having to increase website traffic to do so.
These are essentially “free” clients that are already on your website. We just need to present the right elements to them to encourage them to contact you and use your services.
Transparency and continuous improvement are at the core of our SEO services. We provide detailed reports on your immigration law firm’s performance, highlighting metrics such as organic traffic, keyword rankings, and conversion rates. These insights allow us to refine our strategies and ensure your SEO efforts yield measurable results. By monitoring trends and adjusting our methods, we help your firm stay ahead in an ever-evolving digital landscape.
SEO Reporting and Analytics
Additional Services We Offer
Immigration Law Firm Websites
A professional and user-friendly website is essential for any law firm, whether you are doing SEO, paid ads, or just want to look professional. Our web design services create sites that are not only visually appealing but also optimized for SEO and conversions, helping your firm grow.
Beyond search engine optimization, we manage PPC for immigration lawyers to complement your SEO efforts, targeting potential clients actively searching for immigration legal services. Google Ads work extremely well for immigration law firms when done right, and we often run PPC campaigns alongside SEO, especially in the beginning, as they are quick to generate results and bring in new clients.
Google Ads and PPC
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About SEO for Immigration Law Firm SEO
What is SEO for immigration lawyers?
SEO for immigration lawyers involves a strategic approach to optimizing an immigration law firm’s online presence. This includes improving the firm’s ranking in search engine results, ensuring it appears higher for relevant searches. By increasing online engagement, SEO helps attract potential clients who are actively searching for immigration-related legal services and contributes to the overall growth of the practice by increasing traffic and inquiries.
Why is local SEO important for immigration law firms?
Local SEO is crucial for immigration law firms because it connects them with clients searching for immigration legal services in their specific area. The majority of people searching for an immigration attorney look for an attorney “near them.” By appearing prominently in local search results, your firm is more likely to attract nearby clients who value convenience and locality. Local SEO also leverages tools like Google Business Profile and locally targeted keywords, ensuring your firm gains attention in the community and drives meaningful client inquiries.
How long does it take to see results from SEO?
SEO is a long-term investment that requires consistent effort and optimization. While some improvements, such as better rankings for specific keywords, can be observed within a few months, significant results like increased traffic and client conversions typically take six months to a year. The timeline depends on factors such as competition, the current state of your website, and the effectiveness of the implemented strategy.
What keywords should immigration law firms target?
Immigration law firms should target keywords that reflect the services they provide and the intent of potential clients. Examples include “immigration lawyer,” “immigration attorney,” “immigration legal services,” and “immigration law services.” These keywords help attract clients who are actively searching for legal representation and ensure the firm’s website aligns with their search intent.
How does content help with immigration law SEO?
High-quality content is a cornerstone of effective SEO. By creating content that addresses the specific needs and concerns of your target audience, your site gains authority and trustworthiness in the eyes of search engines. Informative blogs, service pages, and FAQs tailored to immigration law topics not only improve search engine rankings but also engage visitors, encouraging them to stay longer on your site and consider your services.
Can online reviews impact immigration law SEO?
Absolutely. Positive online reviews improve your firm’s reputation and encourage prospective clients. Search engines see reviews as a signal of trust and relevance, which can help your local SEO efforts by ranking for local keywords. Encouraging satisfied clients to leave feedback on platforms like Google can significantly improve your firm’s search ranking and reputation.
What is Google Business Profile optimization?
Google Business Profile optimization involves refining your firm’s listing to improve local search rankings. This includes ensuring your contact details, business hours, and services are up-to-date and accurate. Adding high-quality images, responding to reviews, and including relevant keywords help potential clients find and select your firm for their needs.
What is technical SEO?
Technical SEO focuses on the backend elements of a website that affect its performance and search engine ranking. This includes optimizing things like site speed, mobile responsiveness, and crawlability. Ensuring your website is technically sound improves its usability for visitors and makes it easier for search engines to index and rank your pages effectively.
Can I do SEO for my immigration law practice on my own?
While it is possible to implement basic SEO practices independently, achieving significant results often requires a professional immigration lawyer SEO agency along with a number of SEO tools. SEO involves a combination of technical, content, and strategic efforts that are best handled by an experienced professional. The other thing to consider is that it can take months to see the results of what you did, meaning you can quite literally spend years experimenting to find out if what you did worked. Hiring someone who knows what they are doing will shortcut this entire process and get you results much quicker.