Running Google Ads is no joke. Your money is literally on the line.
That’s why it is so important to choose a Google Ads agency you can trust to actually get you a return on your investment.
Otherwise, it can just as easily turn into flushing your money down the toilet.
Unfortunately, the latter is the most common.
The problem is, how do you know who to trust?
What we’re going to do is explain the 3 core components of running a Google Ads campaign, so that you understand how it works and how all the pieces of the puzzle come together, and then you’ll be able to make an informed decision.
The first thing before anything else is you need to establish a strategy that is most likely to work right out of the gate.
You can’t just put in a bunch of keywords and hope that you will make money.
You need to find keywords that people who are likely to buy are searching.
Their buying intent will be a lot higher, so if you bid on these keywords you are more likely to get a sale.
It sounds simple but this is exactly what most people get wrong.
Getting a list of high buying intent keywords is a fundamental way to get your campaigns off to a good start.
Now that you are showing you ads to people who are likely to buy by finding the right keywords, you need to get them to click.
That’s where the ads come in.
The ad’s job is actually not to make the sale, it is only to get the person to click it and land on your website.
This is where so many Google Ads agencies go wrong.
They don’t do anything at all with the website or landing page, and just run the ads.
But the problem is the website is at least 50% of the equation, which is why they get such poor results most of the time.
The ad just needs to tell the person searching that you have what they want so they click it and then you can convince them to buy or contact you with the landing page.
Now the person is on your website. This is where you make the sale.
The website gives you practically free reign to do whatever you need to do to get this person to buy from you.
This means giving them exactly what they were looking for and convincing them that you are the best option they have for the product or service they need.
Do this right and you will be printing money.
Do it wrong and you’ll be burning money.
Unlike most Google Ads agencies who will charge you a few thousand dollars in monthly retainers and lock you into a contract for 12-24 months (and usually fail to deliver results), we do none of that.
We work on a pure performance basis, meaning we do the work and you only pay for the results we actually get you, AFTER you get them.
Typically this is done on a pay-per-lead basis.
However, we will discuss this with you to find a deal that works in your particular situation.
We are not here to just run your Google Ads for you.
What we do is analyze your business first and foremost to see if running Google Ads is even a good idea and if it’s going to be profitable.
Once we have established that it will be a good idea, next we being putting together the strategy of how to get you the best results fast.
Google Ads is not just about setting up a campaign with a bunch of keywords, making an ad with a few headlines and description variations and hitting go.
If you want to do it properly and get results, it is actually an intricate marketing funnel that needs to be congruent and lead users down a path of finding a solution to what they are looking for.
There are many elements that play a part, and we ensure that we set this all up so that you get the best results without having to spend all of your marketing budget “testing” (basically throwing at the wall hoping something sticks), and have the highest chance of success.
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
14X Return On Ad Spend On Google Ads
Plumber Goes From o to 850 Users In 9 Months With SEO
Concreter Gets 700% Increase In Traffic With SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
The point of a website is to convert people into paying customers.
When we start working together, we will either build you a new, completely optimized website or optimize your current one to ensure that it does it’s job at making you money.
That includes everything from design to writing the content to building out the pages and putting it all together.
(And this website is yours to keep forever).
Google Ads allows us to put together a marketing campaign that is going to get you immediate results.
Once we launch the ads, you will quickly begin to see enquiries and sales, making you profit usually in the first 30 days.
Search Engine Optimization is the foundation of our system.
It is the longer term strategy that will ensure your business continues to grow without having to spend more money on ads.
As we continue to optimize your website, it will show up for more and more searches on Google, which leads to exponentially more business and a higher return because you don’t pay for that traffic.
As part of the SEO process, we optimize all aspects of your website as well as off-site assets such as your Google Business Profile.
There is no point of running an advertising campaign or doing SEO if people land on a website that does a bad job at selling your services.
As professional copywriters, we structure your content in a tested-and-proven manner that “pre-sells” potential customers that you are their best solution, making them want to buy from you specifically.
This gets you more sales and makes customers easier to close.
We set up all tracking of phone numbers, emails, form submissions, sales and any other conversion events so that we know exactly what kind of results you get.
This allows us to not only accurately report on the performance of your campaign every month, but also to optimize everything so that you get the best results.
What gets measured gets done, and we measure everything.
I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 10 years.
In that time I have have helped over 50 businesses in a range of niches get to page 1 of Google and grow their businesses an average of 300% within 12 months.
I have also invested well over $50,000 into learning from the world’s top SEO & Google Ads experts to put myself in their league. I’m not your average “online marketer”.
If you want a professional who knows what they are doing to get you results and help you grow your business, book a call with me today.
You’ll need at least $2000 in ad budget to start with.
While it is possible to work with less, in most cases it is not enough to get any real data to work with, so it’s closer to gambling and hoping it works right out of the gate (which it does in most cases).
In order to make sure you have success, you need a bit of room to work with, especially at the beginning, to find out what works best and then focus in on that.
If you can’t at least spend $2000, then Google Ads probably isn’t the best option.
This is something we can advise you on.
The ultimate goal of Google Ads is to make a profitable campaign that you can run indefinitely by putting in $1 and getting out $2 or more.
So what you can expect from Google Ads is a campaign that will profitably bring in new customers or clients every month as long as you run the ads.
In practically all cases you will see your first leads within the first 2 weeks of launching a new campaign, and should close your first customer within 30 days.
This is dependent on the budget we are working with, as obviously the more you spend the more you will get.
This is something we will discuss with you before starting, to give you a realistic expectation of the numbers we expect to see in your specific case.
We currently offer Google Ads management services to Australia, New Zealand, United States, United Kingdom and Canada.
On this call, we will do a deep into your business to uncover:
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